Yuno Establishes Regional Headquarters in Qatar, Driving Middle East Growth
Yuno, a global payment orchestration leader, has announced the opening of its regional headquarters in Qatar, marking a significant step in its expansion across the Middle East. This move aligns with Qatar’s Third National Development Strategy, which seeks to diversify the economy by fostering innovative industries such as FinTech.
Strengthening Qatar’s FinTech Landscape
Yuno’s expansion is supported by the Investment Promotion Agency Qatar (Invest Qatar), a government entity focused on attracting foreign direct investment. The announcement was made during Web Summit Qatar 2025, where the partnership between Yuno and Invest Qatar was officially unveiled. Through this collaboration, Invest Qatar will provide resources, expertise, and connections to facilitate Yuno’s seamless entry into the market, helping the company tap into the region’s rapidly evolving financial sector.
Sheikh Ali Alwaleed Al-Thani, CEO of Invest Qatar, emphasized that the partnership underscores Qatar’s commitment to becoming a global FinTech hub. He highlighted that fostering digital payment innovation and attracting high-skilled talent would position Qatar as a key player in the sector.
Juan Pablo Ortega, Co-founder and CEO of Yuno, expressed confidence in the Middle East’s potential, stating that its dynamic digital payments ecosystem perfectly aligns with Yuno’s mission of enabling seamless global transactions. He noted that the region’s increasing adoption of digital wallets, mobile banking, and government-backed payment systems makes it an ideal market for expansion.
Addressing Payment Challenges in the Middle East
The Middle East’s e-commerce industry, valued at $1.88 trillion in 2024, is growing at an unprecedented rate, outpacing growth in the US and Europe. This rapid expansion is driven by a surge in digital payment solutions, reflecting consumer demand for fast, secure, and seamless transactions. However, the complexity of multiple payment methods and diverse regulatory frameworks presents challenges for businesses operating in the region.
Yuno aims to address these challenges with its single-integration platform, which grants businesses access to over 1,000 global payment methods, including Apple Pay, PayPal, Google Pay, Visa, and Mada. The platform streamlines transactions while enhancing security through advanced fraud detection and proprietary Smart Routing technology. By optimizing transaction pathways, Yuno increases payment approval rates and reduces friction for merchants and consumers alike.
Additionally, Yuno’s adaptability to regional regulatory environments allows businesses to navigate cross-border payments with ease, ensuring compliance while maintaining seamless operations.
A Strategic Step in Global Expansion
Yuno’s establishment in Qatar is part of its broader global expansion strategy, reinforcing its position as a leader in payment orchestration. Since its launch in Latin America in 2022, the company has rapidly scaled operations across Asia, Europe, and the United States. Backed by investors such as Andreessen Horowitz, Tiger Global, and DST Global Partners, Yuno has secured $35 million in funding to date.
As the company strengthens its presence in the Middle East, it is focused on deepening local integrations and forging strategic partnerships with financial institutions and FinTech innovators. The company also aims to leverage AI and machine learning technologies to enhance fraud prevention and optimize approval rates, ultimately providing businesses with unparalleled flexibility and scalability in an increasingly complex digital payment landscape.
About Yuno
Yuno is a global payment orchestration platform that enables businesses of all sizes to accept and disburse payments worldwide. The platform offers access to over 1,000 payment methods, one-click checkout, smart routing, and advanced fraud prevention tools—all through a single interface. Yuno’s clients include major global brands such as McDonald’s, inDrive, and Rappi, operating across 200 countries.
About Invest Qatar
Invest Qatar is responsible for promoting foreign direct investment and strengthening Qatar’s position as a global business destination. Established in 2019, the agency connects investors with opportunities, offering comprehensive market insights, investment facilitation, and support services to drive economic diversification and growth.
Conclusion
Yuno’s decision to establish a regional headquarters in Qatar marks a pivotal moment in the Middle East’s evolving digital payment landscape. By aligning with Qatar’s economic diversification goals, Yuno is poised to address the region’s complex payment challenges while fostering innovation within the local FinTech ecosystem. This strategic move not only accelerates Yuno’s global expansion but also reinforces Qatar’s ambition to become a leading digital economy.
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