Beyond ONE and TIMWETECH Join Forces to Enhance Digital Content Accessibility in Saudi Arabia and Oman
In a significant move to bolster digital content accessibility, Beyond ONE, a global digital services provider and owner of Virgin Mobile and FRiENDi Mobile operations in the Middle East, has partnered with TIMWETECH, a global technology provider. This collaboration aims to deliver premium digital content to mobile users across Saudi Arabia and Oman, addressing critical barriers to digital inclusion in these rapidly growing markets.
Addressing Payment Barriers in Emerging Markets
In regions where credit card penetration remains below 30%, many consumers face challenges in accessing premium digital content due to limited payment options. This partnership seeks to overcome these obstacles by enabling 3.5 million subscribers to access and pay for digital content directly through their mobile accounts. This initiative is particularly advantageous for Beyond ONE’s largely prepaid customer base, offering a seamless and inclusive digital experience.
Direct Carrier Billing: Simplifying Access to Premium Services
A cornerstone of this collaboration is the implementation of Direct Carrier Billing (DCB), allowing Virgin Mobile and FRiENDi customers to subscribe to services using their existing mobile balance with just two clicks. This feature eliminates the need for traditional banking relationships, simplifying the process for users and enhancing their access to a variety of digital services.
Robust Consumer Protections and Enhanced Security
To ensure a secure user experience, the partnership incorporates mandatory double opt-in confirmations, clear subscription terms, and AI-powered real-time fraud detection. These measures are designed to maintain transparency and control for users, significantly reducing the risk of unauthorized charges compared to traditional third-party billing systems.
Expanding the Digital Content Ecosystem
Starting in the third quarter of 2025, customers will gain access to a diverse range of premium entertainment options, including regional and global streaming services, educational platforms, and gaming subscriptions. This expansion enriches the digital entertainment landscape in Saudi Arabia and Oman, providing users with a broader selection of content tailored to their preferences.
Leadership Perspectives on the Partnership
Hani ELKukhun, Beyond ONE’s CEO for the Middle East and Africa, emphasized the transformative nature of this partnership, stating that it aligns with the company’s mission to create a more inclusive digital ecosystem in high-growth markets. Diogo Salvi, CEO of TIMWETECH, highlighted the seamless and secure experience that their carrier-grade VAS aggregation technology will bring to millions of mobile users, ensuring a consistent customer experience while dramatically expanding content options.
Conclusion
The collaboration between Beyond ONE and TIMWETECH marks a significant advancement in digital content accessibility for mobile users in Saudi Arabia and Oman. By integrating direct carrier billing and offering a wide array of premium content, this partnership not only enhances the user experience but also contributes to the broader goal of digital inclusion in these emerging markets.
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