In a powerful step toward redefining the digital advertising landscape in the Middle East, Hoppr and Ooredoo, a leading market intelligence and advertising technology company, has formed a strategic partnership with Ooredoo Qatar. Their collaboration aims to deliver an elevated, hyper-personalized experience for TV viewers while providing advertisers with highly accurate audience insights.
The center of this transformation is HopprTV—an innovative ad-targeting platform that utilizes first-party data from Ooredoo to serve customized advertising directly through Ooredoo TV set-top boxes. This pioneering deployment marks a significant evolution in how content is consumed and monetized, allowing both brands and viewers to benefit from intelligent, data-driven personalization.
A Leap Forward in Viewer-Centric Advertising
Traditional advertising often misses the mark when it comes to personalization. HopprTV addresses this gap by offering technology that makes use of Ooredoo’s vast troves of first-party data to understand viewer preferences, behaviors, and habits. This allows ads to be tailored to individuals or household segments rather than pushed out in a one-size-fits-all format.
Hoppr’s software is being deployed in select Ooredoo set-top boxes for the initial rollout, enabling a targeted advertising model that adapts in real time based on user interactions. This is not only expected to improve the relevance of ads but also enhance the overall entertainment experience for users.
Ooredoo Qatar’s Chief Consumer Officer, Mustafa Peracha, noted the importance of the partnership in strengthening customer-centric offerings. He emphasized how impressed the company has been by HopprTV’s capability to deliver audience-specific messages without requiring additional investment in hardware or infrastructure. More importantly, the system aligns with Ooredoo’s broader commitment to innovation and customer satisfaction.
Data-Led Experiences with a Privacy-First Approach
At the heart of this partnership is a strong belief in the power of ethical, privacy-compliant data usage. HopprTV uses data that is already owned by Ooredoo, meaning customers are not exposed to third-party data scraping or unwarranted intrusions. Instead, the platform emphasizes trust, relevance, and transparency, which are becoming the new standards in digital engagement.
George Gelavis, Executive Chair of Hoppr, described the partnership as a new frontier in customer-focused advertising. He highlighted how the integration of HopprTV not only unlocks untapped revenue potential for telecom operators like Ooredoo, but also showcases how data can be used to make content experiences more enriching and meaningful.
The Hoppr executive team believes that this deployment is just the beginning. As more telecom providers look to become media and data companies, platforms like HopprTV provide a unique opportunity to unlock the full value of their subscriber bases without compromising on ethics or user comfort.
Supporting Qatar’s Digital Transformation Goals
This partnership is also closely aligned with Qatar’s national vision to become a leading smart nation through advanced digital technologies. Ooredoo has long been a frontrunner in this effort, frequently introducing cutting-edge solutions across its network and entertainment platforms. By embracing data-driven advertising through HopprTV, Ooredoo reinforces its role as a digital innovator committed to future-ready strategies.
The pilot phase of the HopprTV deployment is expected to generate important learnings for both companies. These insights will inform broader rollouts and potential feature enhancements aimed at increasing personalization, improving campaign performance, and driving greater value for advertisers. Should the trial meet performance expectations, a nationwide or even regional expansion may follow.
A Win-Win for Brands and Consumers
This kind of innovation represents a win-win scenario. On one hand, consumers get a more relevant and less intrusive advertising experience that better matches their tastes and viewing patterns. On the other, advertisers benefit from a deeper understanding of the audiences they’re trying to reach—allowing them to optimize campaigns, improve return on investment, and build more resonant brand connections.
For telecom operators, the ability to monetize screen time more effectively—without negatively impacting the user experience—is increasingly important. As linear television viewership declines and digital platforms gain ground, solutions like HopprTV offer a smart bridge between traditional and modern ad delivery systems.
Moreover, HopprTV’s ability to deliver real-time, measurable analytics gives brands insights that go far beyond simple impressions. Advertisers can now assess how specific audience segments respond to various messages, allowing for on-the-fly adjustments and continuous campaign optimization.
Looking Ahead
This partnership signals a broader shift in the media and telecommunications industry. The boundaries between telecom, content, and advertising are blurring, and companies that can adapt to this convergence are likely to lead the next era of customer engagement. Ooredoo Qatar and Hoppr are positioning themselves right at the center of that shift.
With the successful initial launch of HopprTV in Qatar, both companies are eyeing expansion and looking to bring this technology to more markets. The partnership serves as a model for how data, when used responsibly, can power innovation and enhance everyday experiences in ways that feel natural, helpful, and enjoyable.
As the landscape continues to evolve, it is clear that future-focused, collaborative efforts like this one will shape how audiences consume content, interact with brands, and define value in the digital age.
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