In a groundbreaking collaboration set to transform the home services market across the Middle East, India’s leading at-home services platform, Urban Company, has announced a strategic partnership with Dubai-based digital titan Noon. This alliance marks a significant milestone in Urban Company’s global expansion while reinforcing Noon’s vision to offer holistic lifestyle solutions on its platform.
The partnership will see Urban Company’s trusted services integrated into the Noon app, enabling users in the UAE and Saudi Arabia to seamlessly access a range of high-quality home and personal care services through a single, familiar interface. This initiative brings the power of two customer-centric brands together, promising to reshape the way residents in the region experience convenience at home.
Creating a Unified Digital Experience
One of the most exciting outcomes of this partnership is the seamless user journey it offers. No longer will customers need to juggle multiple apps or platforms to access reliable home services. Instead, everything from booking to rebooking will be accessible through Noon’s ecosystem. This move simplifies life for users while raising the standard for how on-demand services are delivered.
The services provided will be tailored to regional preferences and consumer behavior, making the platform more relevant and valuable to local users. By leveraging Noon’s vast digital reach and Urban Company’s operational expertise, the collaboration is designed to bring frictionless, tech-enabled service directly to consumers’ doorsteps.
Wide Range of Services Catered to Local Needs
In the United Arab Emirates, customers can look forward to a full spectrum of services including hourly and monthly cleaning plans, deep cleaning, laundry, air conditioning repair, plumbing, and electrical services. The offering also extends to more personalized services like in-home salon treatments, massages, and grooming for both men and women. Additional categories such as babysitting, pet care, ironing, and even packing services are also part of the plan.
Saudi Arabian users, meanwhile, will benefit from a slightly customized lineup that includes deep home cleaning—such as sofas, carpets, and kitchens—along with essential maintenance services like AC servicing, electrical work, and carpentry. Women can also book personal care appointments at home, including massages and nail services, all provided by trained professionals with a strong focus on hygiene and customer satisfaction.
This range of offerings underscores the joint commitment to addressing the unique demands of each market while maintaining the consistent quality for which both brands are known.
Visionary Leadership Driving Change
Faraz Khalid, CEO of Noon, shared his excitement about the venture, emphasizing how this integration elevates customer convenience. “This partnership puts trusted help one click closer,” he noted. “With Urban Company’s quality and Noon’s reach, we’re building a new standard for on-demand services—fast, reliable, and built around the customer.”
Echoing this sentiment, Abhiraj Singh Bhal, CEO and Co-founder of Urban Company, highlighted the broader strategic importance of the partnership. “Our mission has always been to bring dependable, high-quality home services to households across the globe,” Bhal said. “By joining hands with Noon, we are taking a significant step forward in the Middle East, a market ripe with potential and innovation. This partnership enables us to deliver services with greater reach and ease, right where consumers are already active.”
Strategic Expansion With Local Impact
Urban Company’s partnership with Noon is a clear indicator of its focused international growth strategy. The company has been expanding its footprint beyond India, and this move marks a decisive leap into one of the most digitally dynamic regions of the world. With the Middle East becoming a hub for digital innovation and rapid e-commerce adoption, this collaboration comes at a highly opportune time.
For Noon, the addition of home services to its ecosystem represents a significant expansion beyond its traditional focus on e-commerce, food delivery, and fintech. It signals the platform’s ambition to become an all-in-one lifestyle destination where consumers can shop, eat, pay, and now maintain their homes—all from one app.
This transformation not only meets the evolving expectations of users but also strengthens Noon’s position in an increasingly competitive regional market.
A Tech-Powered Future for Home Services
At the heart of this partnership lies technology. Urban Company’s robust backend systems, combined with Noon’s established digital infrastructure, will ensure smooth operations, efficient scheduling, real-time tracking, and consistent service quality. From AI-driven allocation of service partners to automated appointment reminders and feedback collection, the customer experience is set to be as intelligent as it is intuitive.
The partnership will also offer exclusive perks for Noon One members—Noon’s loyalty program—further driving adoption and customer engagement. These users can expect early access to services, discounted rates, and special packages tailored to their needs.
Strong Foundation for Growth
Urban Company has already proven its success across several international markets. As of December 2024, the platform operated in four countries and facilitated transactions for over 12 million unique consumers. It boasts an active network of over 48,000 trained service professionals who are vetted, skilled, and continuously upskilled through the company’s training infrastructure.
This partnership with Noon adds to Urban Company’s credibility and reach, offering service professionals new opportunities to grow while ensuring that end-users receive premium care. The company’s commitment to quality, safety, and transparency remains at the core of this expansion.
Customer-Centric Innovation as the Driving Force
Ultimately, the Urban Company-Noon partnership is a win for customers across the UAE and Saudi Arabia. It redefines the idea of convenience by removing complexity and replacing it with simplicity, trust, and seamless service. Whether you’re booking a deep cleaning session before Eid, need urgent plumbing repairs, or want a spa day at home, everything is now accessible in just a few taps.
As digital lifestyles evolve and consumers demand more integrated, on-demand solutions, this partnership sets a new benchmark in the home services industry. It’s not just about bringing two companies together—it’s about aligning two visions for a smarter, more service-oriented future.
Conclusion
The Urban Company and Noon alliance is more than a business partnership—it’s a transformative step towards reimagining how home services are delivered in the Middle East. With an unwavering focus on user experience, service excellence, and digital convenience, this collaboration is well-positioned to become a model for similar ventures around the world.
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