Hala Shawky’s journey is an inspiring story of following your passion and embracing change. After working more than nine years as a marketing manager for an American company while living in the Gulf, Hala made a life-changing decision. She returned to her homeland, Egypt, and chose to pursue something she truly loves — cooking and sharing her recipes with the world.
Leaving a Stable Career for a Dream
For nearly a decade, Hala worked in a demanding corporate environment. Though her marketing job gave her stability and experience, it wasn’t fulfilling her creative side. Moving back to Egypt gave her the chance to focus on what she really wanted to do — create easy and fun recipes and share them online.
Hala admits that leaving her long-term job was not easy. She had to take a leap of faith and start something completely new. “After leaving my job of more than nine years, I had to do something I love and wished I had done for many years,” she says. That brave decision has changed her life in many positive ways.
Rapid Growth on Social Media
In a short time, Hala has grown her presence massively across social media platforms. Her combined followers now total nearly 260,000 — a number she never expected to reach so quickly. This shows just how much people connect with her recipes and style.
Her content focuses on simple, easy-to-follow recipes that anyone can try at home. Hala wants to change the common belief that cooking is hard or complicated. Instead, she presents it as something fun and accessible.
Overcoming Challenges and Learning
Like any new journey, Hala faced challenges at the start. One major hurdle was creating high-quality content consistently. However, through learning and determination, she improved her skills and now produces content that her followers love.
The biggest challenge, she says, is maintaining continuity and pushing for bigger goals. Social media is constantly changing, and staying relevant requires constant effort and innovation. Hala is committed to evolving her content and expanding her reach.
Staying Connected With Fans
Hala believes that the key to success is building a strong connection with her audience. She works hard to remain close to her fans across all platforms, making sure they feel appreciated and involved.
“The most important lesson is to strive to gain people’s love and to constantly be around fans on all platforms so they don’t forget me,” Hala explains. She is always active online, answering questions, sharing tips, and showing her genuine personality.
Simple Recipes with a Big Impact
What makes Hala’s content special is her focus on simplicity. Her recipes are designed to be easy and quick, without complicated steps or hard-to-find ingredients. This approach encourages more people to try cooking at home and enjoy the process.
Hala hopes to leave a positive impression on her followers by showing them that cooking can be fun and stress-free. “I always hope to leave a simple impression on people with the ease of my recipes and the lack of complexity in cooking,” she says. Her mission is to make cooking approachable for everyone.
Reflecting on the Past and Looking Ahead
While Hala is proud of her achievements so far, she also reflects on what could have been. She wishes she had started this path earlier but understands that her previous job was a priority at the time.
“If I had time again, I would have done what I love from the beginning,” she admits. Now, she is focused on the future with many goals and plans. She is constantly renewing her ambitions and working on improving her content and fame.
What’s Next for Hala Shawky?
Hala’s journey is just beginning. She is dedicated to continuous growth, better content, and reaching more people with her message of easy cooking. As she continues to expand her influence, she hopes to inspire more people to enjoy cooking and express themselves creatively.
Also read: Ansa Raza: The Inspiring Influencer Transforming Digital Storytelling
