Baheej Tourism Development Company Breaks Ground on Waterfront Destinations in Yanbu, Saudi Arabia
Yanbu, Saudi Arabia – In a significant move to bolster Saudi Arabia’s tourism sector, Baheej Tourism Development Company has announced the commencement of its inaugural waterfront project in Yanbu. This initiative is a collaborative effort between ASFAR, the Saudi tourism investment company owned by the Public Investment Fund (PIF), and the Tamimi-AWN Alliance.
Project Overview
The project spans an impressive 85,000 square meters and is set to feature three main attractions:
- Beach Escape: A serene coastal retreat designed for relaxation and leisure activities.
- Tourist Activation Center: A hub for tourists to engage in various cultural and recreational activities.
- Lifestyle Hotel: A modern accommodation offering premium services and amenities.
Additionally, a fourth component is planned, with details to be revealed in the future. Each element aims to provide enriching and sustainable tourism experiences for visitors.
Yanbu’s Rich Heritage
Yanbu, with its history dating back to the 16th century, is renowned for its unique architecture and pristine sandy beaches. The city’s distinct identity makes it an ideal location for this development. Baheej envisions transforming Yanbu into a landmark destination that showcases Saudi Arabia’s rich culture, history, and natural beauty, offering visitors unparalleled experiences.
Leadership’s Vision
Nora Al Tamimi, CEO of Baheej, emphasized the company’s philosophy:
We believe that destinations are not just built but discovered, and Baheej’s commitment lies in uncovering Saudi Arabia’s hidden gems. Our strategic collaborations aim to curate unparalleled experiences that showcase Saudi Arabia’s rich culture, history, and natural wonders.”
She further highlighted Yanbu’s modern infrastructure and captivating coastal landscapes, positioning it as an exceptional gateway to the Red Sea Riviera. The complete unveiling of the destination and its components is anticipated by the end of 2027.
Phased Development Approach
The project will be executed in three phases, focusing on:
- Community Engagement: Involving local communities to ensure the development aligns with their needs and aspirations.
- Sustainability: Implementing eco-friendly practices to minimize environmental impact.
- Risk and Investment Analysis: Conducting thorough assessments to position Yanbu as a sought-after tourist destination both locally and internationally.
Baheej aims to integrate local culture and environmental sustainability, enhancing Yanbu’s appeal and supporting regional development. This approach underscores a transformative journey for Yanbu’s hospitality landscape, blending community heritage with environmental stewardship.
Alignment with Vision 2030
The launch of Baheej’s project in Yanbu aligns with Saudi Vision 2030’s objectives, aiming to foster a prosperous economy and vibrant society. As a diversified developer and destination management company, Baheej is committed to crafting accessible tourism experiences that meet international standards while remaining contextual and sustainable. These initiatives are part of a broader strategy to transform Saudi towns into thriving, sustainable destinations. Baheej also plans to announce additional projects in other cities by the end of the year, underscoring its strategic vision for reshaping and revitalizing urban spaces across the region.
Strategic Partnerships
In line with its commitment to elevating the hospitality sector, Baheej has entered into a strategic agreement with Kerten Hospitality, a global leader in integrated living and hospitality. This partnership will see Kerten Hospitality manage Baheej’s hotel in Yanbu under the premium Cloud 7 brand, known for its vibrant designs and dynamic amenities. This collaboration aims to create a vibrant hub at the lifestyle hotel, reflecting Baheej’s dedication to providing guests with unforgettable experiences while showcasing the natural beauty of Al-Nawras Island and the Red Sea.
About Baheej
Established in 2023, Baheej is a diversified development and destination management firm focused on developing tourist destinations for the mid- and high-end market across Saudi Arabia. The company’s strategy aligns with Vision 2030, aiming to diversify the national economy by growing strategic sectors, including tourism, and advancing a vibrant society. Baheej is centered on crafting authentic tourism experiences that are of global standards and turning Saudi towns into exciting destinations. The company is currently exploring five new leisure and tourism projects, offering top-tier accessible hospitality services and assets across selected destinations.
Conclusion
Baheej’s waterfront development in Yanbu marks a significant milestone in Saudi Arabia’s tourism landscape. By blending modern amenities with the city’s rich cultural heritage, the project promises to offer both locals and tourists a unique and enriching experience. As the nation continues its journey towards Vision 2030, such initiatives play a crucial role in showcasing Saudi Arabia’s potential as a premier global tourism destination.
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