Anna Perrotta is a name synonymous with resilience, creativity, and strategic vision in the luxury industry. As the Founder and CEO of Artemis Luxe, Anna has built a career centered around bridging the gap between luxury brands and consumers, creating unforgettable experiences, and redefining the way people connect with high-end brands. Through her journey, Anna has shown that challenges are not obstacles but opportunities to grow, innovate, and leave a lasting impact.
Early Life and Discovering a Passion for Luxury
Born in Italy, Anna discovered her love for the luxury world at a young age. As a teenager, she modeled for major Italian brands, immersing herself in the elegance, precision, and artistry that define luxury. This early exposure ignited a passion that would guide her career choices and inspire her vision for the future.
Despite her early connection with luxury, Anna initially pursued a different path. She earned a Bachelor’s degree in Economics from Bocconi University in Milan, one of Italy’s most prestigious institutions. Following graduation, she gained valuable experience working in the sales divisions of RCS Media Group and General Motors. While these roles provided essential skills in business and management, Anna realized that her true calling lay elsewhere.
Transition to the Luxury Industry
Anna’s career trajectory shifted dramatically when she began working for DoDo and Pomellato, two renowned jewelry brands under the Kering Group. It was during this period that she discovered her deep affinity for the jewelry industry. Working with these prestigious European brands, Anna combined her business acumen with a passion for beauty, design, and storytelling, laying the groundwork for a career in luxury.
Her time at DoDo and Pomellato honed her skills in sales, marketing, and public relations. She learned how to connect with clients on a personal level while maintaining the high standards and exclusivity that define luxury brands. These experiences would become instrumental in shaping her future endeavors.
Expanding Horizons in Dubai
One of Anna Perrotta’s most significant achievements was her move to Dubai. Known for its opulence and dynamic luxury market, Dubai presented both opportunities and challenges. Anna successfully introduced some of Europe’s most luxurious jewelry and fashion brands to the UAE, navigating cultural differences and market preferences with skill and precision.
Her efforts in Dubai showcased her ability to blend European luxury sensibilities with Middle Eastern tastes. Anna’s strategic vision and adaptability allowed her to establish strong relationships with both brands and clients, solidifying her reputation as a leading expert in luxury business development.
In addition to representing European brands, Anna was responsible for national sales for DoDo and Pomellato, further proving her ability to drive business success. She also became the exclusive distributor of Italian fashion company Paola Graglia in Dubai and led the opening strategy for Imperial Fashion, another Italian brand entering the UAE market.
Founding Anna Perrotta International Advisory Partners
In 2024, Anna launched Anna Perrotta International Advisory Partners, an advisory company designed to help international brands define and implement their growth strategies in the UAE. The company focused on delivering insights, strategies, and practical solutions for brands looking to thrive in a competitive luxury market.
This venture demonstrated Anna’s ability to not only execute but also to advise and guide others. By sharing her expertise and industry knowledge, she helped brands navigate the complex luxury landscape, ensuring that every strategy aligned with market expectations and client desires.
Establishing Artemis Luxe
In 2025, Anna took her vision one step further by founding Artemis Luxe, a full-service brand-building and experiential agency. Artemis Luxe specializes in brand and marketing strategy, PR and communication, business development, digital and creative services, and event management for luxury brands and large corporates.
Artemis Luxe serves as a bridge between luxury brands and their audiences. By creating immersive experiences, curated events, and compelling storytelling, the agency allows brands to share their narratives while deepening relationships with clients. The approach emphasizes the “European Code of Luxury,” adapted to the UAE and GCC markets, ensuring that each interaction embodies sophistication, elegance, and exclusivity.
Artemis Luxe’s Comprehensive Services
Artemis Luxe offers a range of services designed to elevate luxury brands:
- Brand Consultancy & Strategic PR – Helping brands define their identity, positioning, and communications strategy.
- Social Media Management & Storytelling – Crafting narratives that resonate with audiences across digital platforms.
- Influencer Marketing, VIP Relations & Press Office – Connecting brands with key personalities and media outlets to enhance visibility.
- Event Management – Designing and executing bespoke experiences that bring brands to life for clients.
Through these services, Artemis Luxe enables brands to connect with people in meaningful ways, transforming luxury from a product into a curated experience.
Philosophy and Leadership
Anna Perrotta believes that resilience and adaptability are as critical as skill and knowledge. She views challenges as opportunities to refine strategy, strengthen relationships, and push creative boundaries. Her philosophy centers on fostering talent, inspiring innovation, and redefining how luxury experiences are crafted and shared.
Reflecting on her journey, Anna often advises her younger self to embrace challenges, trust instincts, and prioritize relationships. These lessons have guided her through every stage of her career, from corporate beginnings to luxury leadership. Anna’s approach blends passion, creativity, and business acumen, allowing her to make a meaningful impact in the industry.
Achievements and Impact
Anna Perrotta’s career is defined by significant achievements:
- Over 20 years of experience in sales, marketing, public relations, business development, and event management.
- National sales leadership for DoDo and Pomellato, driving revenue and expanding brand presence.
- Exclusive distribution of Italian fashion company Paola Graglia in Dubai.
- Strategic leadership in opening Imperial Fashion in the UAE.
- Founding Anna Perrotta International Advisory Partners and Artemis Luxe, offering guidance and full-service solutions to luxury brands.
Each milestone reflects Anna’s dedication to excellence, her ability to navigate complex markets, and her commitment to innovation.
A Vision for the Future
Looking forward, Anna aims to leave a lasting legacy in the luxury industry. She aspires to be remembered as a leader who brought creativity, strategy, and a touch of magic to the world of luxury. Through Artemis Luxe, Anna continues to inspire brands to tell their stories authentically, to connect deeply with their audiences, and to redefine what it means to experience luxury.
Her vision extends beyond business success; it is about cultivating relationships, nurturing talent, and making luxury experiences accessible while maintaining the highest standards. Anna’s dedication to her craft ensures that every project, campaign, and event she oversees is executed with passion, precision, and an unwavering commitment to excellence.
Personal Insights and Philosophy
Anna’s journey teaches valuable lessons about resilience, adaptability, and the pursuit of passion. She emphasizes the importance of trusting instincts, embracing challenges, and prioritizing meaningful relationships. These principles have guided her career and contributed to her reputation as a visionary in the luxury world.
Her story highlights that success is not always linear. From media and automotive roles to luxury leadership, every experience provided insights and skills that helped shape her professional path. Anna’s ability to adapt and leverage these experiences has allowed her to leave an indelible mark on the luxury industry.
Conclusion
Anna Perrotta’s career is a testament to the power of passion, creativity, and strategic thinking. From her early days modeling for Italian brands to leading some of the most successful luxury ventures in Dubai, Anna has continuously pushed the boundaries of what is possible in the luxury sector.
Through Artemis Luxe, she connects brands with their audiences in meaningful, memorable ways, redefining the luxury experience for the modern era. Anna’s journey reflects a blend of resilience, vision, and dedication, inspiring future generations to approach challenges with confidence and creativity.
Anna Perrotta is more than a leader in luxury; she is a pioneer shaping the future of the industry, one experience at a time.
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