Rita Sarkis, the visionary behind Raffiné, has become a celebrated name in fashion, coaching, and media. Her Instagram tells the story of a woman who wears many hats fashion designer, head of certification at YouVision, ICF-certified life, executive, and style coach, TV presenter, and professor at NDU. She embodies creativity and empowerment, blending the worlds of style, confidence, and personal growth into one inspiring journey.
The Woman Behind the Brand
Raffiné is not just a fashion label it is an identity, a vision, and a story told through fabric and form. For Rita, design is not only about clothes but also about communication. Every outfit she creates carries a message of confidence and authenticity. Through her designs, coaching, and media presence, she teaches that style is more than appearance; it’s a reflection of mindset and inner strength.
Her brand’s name, Raffiné, means “refined” in French an ideal representation of her philosophy. Refinement, to her, is not perfection but evolution. It’s about growing gracefully through every challenge, learning, and shining through experience.
TV, Teaching and Public Influence
Rita’s work as a presenter and content creator on MTV Alive has made her a recognizable figure in the Lebanese media scene. Her TV segments are vibrant, relatable, and filled with energy. She talks about fashion and lifestyle in a way that feels personal as if she’s having a conversation with every viewer.
Her television work has allowed her to reach people who might never have stepped into a fashion studio. Through her engaging presence, she demystifies style, showing that elegance and confidence can belong to anyone willing to embrace them. This balance between glamour and genuineness is what makes her stand out.
Coach, Certifier and Community Builder
Beyond the camera and the runway, Rita Sarkis has carved out a strong role in the world of coaching and certification. As the head of certification at YouVision, she mentors aspiring coaches who want to make an impact in people’s lives.
Rita believes in the power of transformation not just through fashion but through mindset. Her coaching programs combine personal growth, leadership skills, and style enhancement, showing that success begins within. By training other coaches, she multiplies her impact, empowering them to spread confidence and self-awareness in their own communities.
Professor and Workshop Leader
Rita also brings her passion for education to the academic world as a professor at Notre Dame University (NDU). She regularly organizes workshops such as “Dressing Body Shapes for Women and Men,” helping students understand how style can be tailored to individuality. Her teaching style is dynamic and interactive, bridging the gap between theory and real-world application.
Through her lectures and mentoring, Rita encourages students to think creatively and develop their own voice. Her goal is to build not just designers but thinkers individuals who understand that fashion is a dialogue between the self and the world.
Raffiné by Rita Sarkis: The Struggle Behind the Success
Rita’s story is not one of overnight success. It’s one built on long nights, countless revisions, and the courage to start again whenever things fell apart. Managing multiple careers fashion, television, coaching, and teaching requires resilience, structure, and passion.
There were moments when balance seemed impossible, when creative burnout or business challenges tested her willpower. Yet Rita’s journey shows that persistence pays off. Every obstacle became a lesson, every setback a stepping stone toward greater clarity. Her story is a reminder that true refinement comes from the ability to keep shining through challenges.
Achievements That Inspire
Rita Sarkis has achieved more than professional titles she has built communities. Her fashion brand, Raffiné, continues to attract attention for its elegant yet empowering designs. Her coaching certification programs at YouVision have produced professionals who are changing lives. Her television appearances have educated and inspired viewers to see fashion as a form of self-expression.
Each accomplishment speaks to her versatility and her desire to make a difference. She represents the modern entrepreneur someone who blends creativity with strategy and inspiration with education.
Her Approach: Human and Heartfelt
What makes Rita truly unique is her authenticity. She speaks and teaches with warmth, simplicity, and genuine empathy. Whether she’s discussing color psychology on TV or guiding a student through a design project, her words always carry encouragement.
Her message is simple style is not about luxury or trends; it’s about confidence. The clothes you wear should tell your story. Through Raffiné and her coaching work, Rita helps people find that story and wear it proudly.
Current Projects and Life Today
Rita Sarkis continues to balance her many roles with grace. On social media, she often shares glimpses of her day-to-day life preparing for a TV shoot, teaching a class, leading a workshop, or attending fashion events. Her timeline reflects an active and inspiring lifestyle that motivates others to chase their dreams with discipline and joy.
Currently, she’s focused on expanding her coaching and certification programs, bringing her expertise to more people who want to blend personal growth with professional success. She also continues to collaborate with educational institutions and media outlets to spread her philosophy of confidence and refinement.
Why Her Journey Matters
Rita Sarkis’s story goes beyond personal success. It’s about what happens when creativity meets purpose. She proves that fashion is not superficial it’s transformative. Her ability to integrate style, coaching, and education creates a ripple effect that empowers countless people to step into their best selves.
For women especially, her journey serves as a beacon. She shows that it’s possible to build a career that’s both artistic and meaningful, glamorous and grounded. Her brand Raffiné stands as a symbol of inner and outer elegance.
Lessons from Rita Sarkis
- Stay true to your essence: Trends come and go, but authenticity lasts.
- Turn challenges into growth: Every setback is a chance to refine yourself.
- Empower others along the way: Real success multiplies when shared.
- Combine art with purpose: Creativity becomes powerful when it inspires transformation.
These lessons mirror Rita’s life philosophy one built on resilience, gratitude, and continuous learning.
The Future Ahead
Looking ahead, Rita Sarkis envisions a future filled with education, innovation, and empowerment. She plans to expand her programs internationally and use media to reach a wider audience. Her dream is to make confidence and style accessible to everyone, regardless of background or status.
As she continues to design, teach, and inspire, Rita’s work reminds the world that elegance is not just seen it’s felt. True refinement begins within and radiates outward through every choice, every gesture, and every design.
More Than Fashion
At the heart of Raffiné by Rita Sarkis is a belief that fashion can change lives. Through her clothing, coaching, and presence, she uplifts others to see themselves not just as they are, but as who they can become. Her story is a celebration of creativity, courage, and compassion the threads that truly define a refined life.
Do follow her on Instagram.
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