A new kind of public figure
Basma Al-Nassri is quietly building a bridge between engineering, investing, and practical financial education for Arabic speakers across the Gulf. Known on social platforms as basma10x, she presents a modern profile: an engineer, investor, certified coach, and founder of an active financial community that teaches people how to take control of their money and their future. Her message is simple but powerful — invest in yourself, your money, and your business — and she uses workshops, short video content, and live sessions to bring that message into everyday life.
The path that shaped her
Basma’s background is rooted in technical training and professional discipline. She worked in engineering and project roles for several years, a path that taught her structure, problem solving, and the importance of planning — skills that now fuel her coaching and financial teaching. Colleagues and followers often point out how she uses the same analytical mindset she applied in engineering to break down finances into clear, actionable steps for people who feel overwhelmed by money. Her professional profiles and public posts reflect a transition from industry work to training and community building.
Everyday realities and the grind
What many find relatable about Basma is that her public image is not glossy only. She shares moments that show the grind behind the message: late-night workshop prep, community calls, and the personal discipline needed to run both coaching programs and a social presence. She often posts behind-the-scenes clips from workshops and events, showing not only the polished stage moments but also the practical flipside: registration desks, the nervousness of first-time attendees, and candid Q&A sessions where real financial fears come out. These slices of everyday reality are part of why people trust her: she shows both the problem and the path.
A coaching approach that feels personal
Basma’s teaching style emphasizes practical steps over abstract theory. Her workshops — branded under slogans like “10X your money” or “Change your financial story” — mix personal awareness, money mindset work, and a clear action plan that participants can follow after the event. Attendees report that this blend of emotional work and tactical planning is what helps them actually take the next step, whether that’s opening an investment account, starting a small business, or restructuring monthly budgets. She also promotes tools like the Cashflow game to make learning interactive and to demystify investment concepts for newcomers.
The lifestyle she showcases
Across her social posts and workshop content, Basma models a life that balances professional rigor with approachable living. You’ll see photos and clips of her speaking at events, moments with community members, and simple snapshots of routine — travel for speaking engagements, prepping materials at home, or meeting peers in cafes. The lifestyle she showcases feels intentional: it’s a life built around continuous learning, leadership, and a public service mindset. Her feed is not only inspiration but also a steady stream of practical tips and invitations to learn.
Measured growth and community impact
One measurable result of Basma’s work is the number of people she has reached through workshops and training. She often mentions having trained hundreds of participants through formal workshops and smaller events, and her community initiatives — local workshops, collaborative sessions with groups like Cashflow Club GCC, and online courses — show a steady, community-focused expansion. Attendees frequently praise the hands-on nature of her sessions and the clarity of the financial steps provided. Those small but meaningful changes — a new habit, a smart first investment, or the confidence to pitch a business — are the kinds of outcomes she highlights as proof of impact.
Challenges and resilience
Transitioning from a technical career to public coaching and entrepreneurship is not without friction. Basma has spoken about the mental and logistical hurdles of building a coaching brand: facing public scrutiny, designing curriculum, and finding the right partnerships to scale workshops. Her approach to these challenges is consistent with her professional roots — she treats setbacks as problems to be solved, then tests solutions iteratively. That pragmatic resilience has helped her adapt strategies, refine workshop formats, and stay relevant as community needs shift.
Standing out in a crowded space
The financial education space is crowded, but Basma’s blend of technical credibility and empathetic coaching is a distinct combination. As someone who understands numbers and the emotional stories people tell about money, she positions herself as both a translator and a guide: translating complex financial ideas into simple steps and guiding people through the mindset shifts needed for long-term change. This dual approach offers a practical advantage in building trust, especially in communities where financial coaching is still an emerging field.
The role of workshops and current happenings
Workshops are the backbone of Basma’s outreach. She runs periodic live events and shorter intensive workshops that focus on awareness, financial planning, and investment basics. Her calendar often includes regional workshops with partners who share similar missions, and she leverages these events to introduce tools like financial planning templates and interactive games to make learning stick. Right now, her platform is actively promoting upcoming sessions aimed at helping people change their financial habits and take the first steps toward investment and entrepreneurship.
Why her message resonates
Basma’s core message — invest in yourself, invest in your money, and invest in your business — resonates because it’s both aspirational and practical. It’s aspirational in the sense that it invites people to imagine a better financial future. It’s practical because it breaks that vision into clear actions: budgeting, understanding simple investment vehicles, and building small, repeatable habits. Her content often includes small wins from community members, which reinforces the idea that incremental change leads to tangible results.
What’s next: scale with care
Looking forward, Basma seems intent on scaling her impact while remaining connected to the people she serves. That means more workshops, partnerships with like-minded organizations, and continued content that addresses both mindset and skill-building. The natural tension will be scaling without losing the personal touch that made her effective at a smaller scale — a challenge many coaches face. From what she shares publicly, the strategy appears to center on training collaborators, refining workshop modules for repeatability, and keeping community engagement central to growth plans.
A final note on inspiration
Basma Al-Nassri’s story matters because it is a practical example of reinvention. She took the clarity and discipline of an engineering career and applied it to a new field — financial education — where technical skills and human coaching meet. For many of her followers, she is more than a coach; she is an example that change is possible with the right combination of knowledge, discipline, and community. Whether someone joins a workshop or watches a short video, Basma’s current work invites people to start small, test, and persist — the exact habits that lead to long-term financial growth.
Do follow her on Instagram.
Also read: Entrepreneurship Programs for Gulf Youth Driving Change
