Maitha Al Matrooshi known to many as @movwithmaitha is fast becoming one of the UAE’s most inspiring voices for wellness, clean living and community fitness. What started as a personal journey to balance body and mind has grown into a recognizable lifestyle platform, local collaborations with global brands, and community-first projects that aim to make healthy living accessible and joyful for others.
Early life and the unexpected path to wellness
Maitha trained as an architect, a career that teaches precision, patience and an eye for structure. But life has a way of redirecting us: what began as a hobby exercising, learning about nutrition, and sharing tips on slow, sustainable habits steadily turned into a vocation. She translated her architectural discipline into routines, designing fitness experiences the way she might design a space: with purpose, flow and intention.
Her content resonated because it felt real. There’s no flashy perfection, only steady progress and honest conversation about the everyday challenges of staying well in a busy life. That authenticity drew a small but committed following and then, momentum.
Building a brand with a heart : Maitha and Bird Collaborative
Maitha co-founded BIRD Collaborative, a UAE-based social enterprise focused on reducing plastic pollution by providing sustainable alternatives to single-use plastic, with a strong emphasis on products that are free from microplastics. Through community clean-ups, partnerships, and conscious consumer initiatives, BIRD bridges environmental responsibility with everyday lifestyle choices.
Alongside this work, Maitha curates movement-led classes, pop-ups, and wellness experiences that place human connection at the center of fitness. Her approach is grounded in creating spaces where people feel seen, where workouts are social, and where recovery, nourishment, and wellbeing are discussed as openly as strength and cardio making wellness feel inclusive rather than exclusive.
Recognition and Major Partnerships
Maitha’s hands-on work in the UAE wellness scene has drawn the attention of leading global brands and regional media. She holds a visible partnership with lululemon Middle East and is a lululemon Ambassador, a role that has amplified her platform and enabled her to deliver branded wellness experiences to broader audiences across Abu Dhabi and beyond. These collaborations mark her evolution from grassroots coach to a trusted public figure within the region’s fitness and wellbeing community.
Her impact has also been recognized by regional lifestyle media. In 2025, Maitha was named the winner in Emirates Woman’s Self-Care Issue, acknowledging her contribution to movement, mindful living, and community-driven wellness. This recognition underscores her growing influence and helps extend her message of sustainable, conscious self-care to audiences across the Gulf.
Master Coach, Indoor Cycling, and the New Wave of Movement
One of Maitha’s signature strengths is indoor cycling. She describes her classes as more than calorie burn—they are movement with purpose, blending endurance, breathwork, rhythm, and music to create intentional, performance-driven experiences. As an Indoor Cycling Master Coach, she designs progressive series and formats that cater to a wide spectrum of fitness needs, from beginner-friendly rides to high-intensity endurance work and themed sessions that combine physical challenge with storytelling and emotional engagement. Participants often describe her classes as addictive in the best sense: challenging, human, and deeply motivating.
Beyond leading riders, Maitha coaches coaches. She actively mentors and trains instructors, sharing the technical, musical, and energetic foundations required to lead impactful indoor cycling experiences. Her development as a master coach has been shaped by riding and training alongside global master coaches and completing multiple international indoor cycling workshops, including the prestigious AARMY AACT (Advanced Athletic Cycle Training)one of the most respected programs in contemporary cycling education.
As indoor cycling continues to shape the modern fitness culture of the UAE, Maitha has positioned herself at the forefront of this movement. By blending technical precision with a warm, inclusive teaching style, she attracts riders from diverse backgrounds many who arrive for the training and stay for the community she intentionally builds.
Balancing entrepreneurship and self-care
Running a brand, leading regular classes, and co-founding a collaborative are not easy tasks. Maitha often speaks openly about burnout, the pressure to perform on social media, and the small daily choices that sustain her energy. Her philosophy is refreshingly practical: health is built from routine, not extremes. Sleep, clean food, meaningful movement and small rituals of rest make up the backbone of her message. That grounded language resonates it removes the mystique from wellness and replaces it with doable steps for busy people.
Her entrepreneurial streak shows in the way she packages experiences: workshops, branded pop-ups, and seasonal retreats that combine movement, nutrition discussions and local culture. These events are designed to leave people motivated and informed not drained.
Stories of struggle: the human side of influence
What often gets lost in the polished grid of social media is the struggle behind the posts. Maitha has been candid about hurdles from the uncertainty of leaving a steady career path to the work of building trust with a new audience. She acknowledges the doubt that creeps in when launching a new concept, the logistical headaches of event planning, and the emotional labor of holding space for others.
Those admissions are powerful. They remind followers that public figures are people who fail and rebuild, and that resilience often looks messy before it looks triumphant.
A proud moment: awards and public recognition
Her practical, community-first approach has earned her meaningful recognition. Maitha was celebrated in regional media and won features that highlighted her role in self-care and community wellness. Public recognition has helped her expand collaborations and gave her projects a larger stage but she remains focused on impact over applause.
Why Maitha’s story matters
In a world where wellness is frequently packaged as an expensive lifestyle, Maitha’s work is a reminder that wellbeing can be democratic. Her programs intentionally lower barriers to entry: flexible class formats, community-focused events, and honest conversations about affordability and accessibility. She wants people to feel invited, not intimidated.
The second reason her story matters is scale: Maitha demonstrates how one person can move from personal transformation to community transformation. By translating her own journey into replicable formats classes, workshops, collaborations she empowers others to lead and to heal.
What’s next: expansion with purpose
Maitha’s calendar shows no sign of slowing. She continues to run signature classes, collaborate with brands like lululemon on local activations, and grow Bird Collaborative as a platform for inclusive wellbeing. Her next goals, hinted at in interviews and social posts, include expanding her masterclass formats, producing a series of guided recovery workshops, and partnering with wellness spaces across the Gulf region to bring her programs to more communities.
Her focus remains consistent: scale smartly, keep the community at the center, and ensure every expansion prioritizes accessibility.
Lessons from Maitha for Anyone Starting Their Wellness Journey
Start small and stay consistent. Sustainable habits matter far more than short bursts of intensity. Real progress is built through repetition, not extremes.
Build a community around your practice. Encouragement and accountability make a powerful difference wellness grows faster when it’s shared.
Respect the craft. Whether it’s coaching technique, movement mechanics, or nutrition fundamentals, knowledge builds credibility and long-term trust.
Show up honestly. Authenticity attracts the right people the ones who support your journey and grow alongside you over time.
Balance joy with discipline. Movement should feel good. It doesn’t need to be punishing to be powerful.
Final note: movement as a gentle revolution
Maitha’s journey from architect to wellness advocate and entrepreneur is a modern tale of reinvention. She blends craft with care, design sensibility with movement science, and personal honesty with large-scale ambition. She is proof that meaningful influence doesn’t always come from the loudest voice it arrives through consistent service, thoughtful partnerships, and the quiet work of showing up.
If you follow Maitha, you’ll find a coach who challenges you, a founder who invites you, and a friend who reminds you that wellbeing is a practice, not a prize. For people in the UAE and beyond seeking a practical, human approach to clean living, Maitha’s story is one worth following.
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