In a significant move to advance Qatar’s digital payment landscape, Yuno, a global leader in payment orchestration, has partnered with Snoonu, the country’s rapidly growing super app. The Memorandum of Understanding (MOU) was signed during the Web Summit Qatar 2025, aiming to enhance payment efficiency, security, and flexibility for consumers and businesses across the region.
This partnership comes at a crucial time when digital transformation is reshaping industries worldwide. With the increasing adoption of e-commerce, mobile wallets, and contactless payments, businesses must optimize their payment infrastructures to meet consumer demands. Through this collaboration, Yuno and Snoonu seek to bridge the gap between merchants and customers by offering a seamless, secure, and versatile payment ecosystem.
Strengthening Qatar’s Digital Economy
The collaboration between Yuno and Snoonu is expected to revolutionize the way payments are processed in Qatar. By integrating Yuno’s advanced payment orchestration technology into Snoonu’s platform, users will gain access to over 1,000 global and local payment methods through a single interface. This integration is expected to optimize payment processing, improve approval rates, and reduce transaction failures, thereby offering a seamless experience for end-users.
The Middle East has seen rapid growth in digital payments, with Qatar emerging as one of the key players in the region’s fintech evolution. This strategic move not only strengthens Qatar’s position in the global digital economy but also aligns with the country’s vision of becoming a leading hub for financial technology and innovation.
Yuno’s technology helps businesses manage multiple payment providers efficiently. By consolidating various payment methods, companies can reduce complexities in financial transactions, improve security, and streamline reconciliation processes. Snoonu, as Qatar’s first homegrown super app, will significantly benefit from this, allowing users to make payments with greater ease and flexibility.
Leaders Express Confidence in the Partnership
Juan Pablo Ortega, co-founder and CEO of Yuno, expressed enthusiasm about the partnership. He highlighted the importance of collaborating with leading digital platforms like Snoonu to advance payment capabilities in the region. According to Ortega, Yuno’s mission is to enable global commerce by simplifying payments for businesses and consumers, and this partnership is a major step in that direction.
Hamad Mubarak Al Hajri, CEO of Snoonu, emphasized the benefits that this collaboration will bring to consumers and merchants alike. He stated that Snoonu is always looking for ways to enhance the user experience and that integrating Yuno’s payment solutions will make transactions more seamless, secure, and efficient. With the growing demand for fast and reliable digital transactions, this partnership is expected to drive significant improvements in customer satisfaction and business growth.
Expanding Yuno’s Global Footprint
This partnership marks a pivotal step in Yuno’s expansion into the Middle East. The company has established its regional headquarters in Qatar, demonstrating a long-term commitment to supporting digital commerce, business growth, and fintech innovation in the region. Since its launch in Latin America in 2022, Yuno has rapidly scaled operations across Asia, Europe, and the United States. The Middle East expansion further solidifies Yuno’s position as a leader in global payment orchestration.
The move to Qatar is part of a broader strategy to tap into the region’s fast-growing fintech industry. The Middle East and North Africa (MENA) region has seen a surge in digital payment adoption, driven by government initiatives, increasing smartphone penetration, and evolving consumer behavior. Yuno’s presence in Qatar will allow it to forge more partnerships with local and regional businesses, fostering financial inclusivity and innovation.
Ortega emphasized Yuno’s dedication to supporting businesses in the Middle East. He highlighted that the partnership with Snoonu is just the beginning, with plans to deepen local integrations and collaborate with key financial institutions in the region. By working closely with fintech innovators and regulatory bodies, Yuno aims to enhance digital payment ecosystems, ensuring they are secure, efficient, and future-ready.
Enhancing the Super App Experience
Snoonu, known for its diverse range of services—including food and grocery delivery, e-commerce, and logistics—will leverage Yuno’s technology to streamline its payment infrastructure. This integration is expected to enhance the user experience by providing more payment options and ensuring secure transactions. With more users relying on digital platforms for everyday transactions, offering a robust and reliable payment system is crucial for business sustainability.
Snoonu’s CEO highlighted the importance of localization in the success of super apps. Unlike generic global platforms, super apps that tailor their services to the specific needs of their local markets tend to thrive. Snoonu’s strategy has been to cater to the unique preferences of Qatari consumers by offering a range of services under one digital roof. By integrating Yuno’s payment solutions, Snoonu aims to provide an even smoother and more convenient payment experience, reinforcing its position as Qatar’s leading digital platform.
Future Prospects
As Yuno and Snoonu embark on this strategic partnership, both companies are committed to continuous innovation in the digital payment space. Yuno plans to deepen local integrations and forge alliances with leading fintech innovators and financial institutions in the Middle East. Snoonu, on the other hand, aims to expand its service offerings, providing users with a comprehensive and seamless digital experience.
One of the key areas of focus will be enhancing payment security. With cyber threats on the rise, ensuring that transactions remain protected is paramount. Yuno’s technology includes advanced fraud detection and risk management tools that will help Snoonu safeguard its users’ financial information. This added layer of security will strengthen consumer trust and encourage more people to adopt digital payments.
Additionally, the partnership could pave the way for the introduction of new payment solutions, including Buy Now, Pay Later (BNPL) options, digital wallets, and cross-border payments. These innovations have the potential to drive financial inclusion, enabling more people to participate in the digital economy.
As Qatar continues its journey toward a cashless society, collaborations like this will play a vital role in shaping the future of digital finance. By working together, Yuno and Snoonu are setting a new standard for payment efficiency in the region, making transactions more accessible, reliable, and user-friendly.
This collaboration not only enhances payment efficiency in Qatar but also sets a precedent for future fintech partnerships in the region, driving the digital economy forward.
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