Al-Ittihad and CUE Revolutionize Fan Engagement with Saudi Arabia’s First Smartphone Light Show
In a groundbreaking event for Saudi Arabian football, Al-Ittihad FC, in collaboration with digital fan-experience specialist CUE, introduced the nation’s first smartphone-powered light show. This innovative display took place during a Saudi Pro League match at the Alinma Stadium, where over 33,000 fans became part of an immersive and synchronized visual spectacle.
This technological breakthrough not only amplified the excitement of the match but also marked the beginning of a new era of interactive fan experiences in Saudi football. By utilizing a smartphone-based system, Al-Ittihad and CUE transformed a traditional football match into a visually stunning and unforgettable experience.
A New Era of Fan Participation
The event marked a significant milestone in fan engagement within the region. Spectators were invited to download a dedicated app via a QR code, which enabled their smartphones to become part of a coordinated light display. This initiative transformed passive viewers into active participants, creating a unified, electrifying atmosphere throughout the stadium.
Instead of being mere spectators, fans became integral elements of the show, their screens flashing in harmony with the stadium’s lighting effects. This level of engagement deepened their emotional connection to the club and created a memorable, once-in-a-lifetime experience.
Jack Colton, CUE’s commercial manager for the EMEA region, expressed excitement about this partnership, stating:
“Collaborating with a club of Al-Ittihad’s stature is a significant milestone for us, emphasizing the importance of bringing such immersive technology to new markets.”
This statement highlights the growing trend of enhanced matchday experiences in global sports and how Saudi Arabian clubs are embracing cutting-edge technology to stay ahead.
Introducing FanSee: Real-Time Fan Interaction
Beyond the stunning light show, the event also showcased FanSee, CUE’s interactive live-stream platform. This feature empowered fans to share real-time videos directly onto the stadium’s big screens, strengthening the sense of community and inclusivity.
Throughout the match, FanSee was activated six times, resulting in over 30 minutes of total screen time. A total of 2,422 fans participated, contributing more than 150 live-streams displayed in the stadium. These moments included highlights of passionate fans, VIP guests, and other unique crowd interactions, making the audience feel even more connected to the event.
Omar Abulfarajat, Al-Ittihad’s sponsorships, sales, and matchday director, reflected on the event’s success:
“Witnessing the stadium light up on Saturday night, with the CUE-powered smartphone light show, was truly remarkable. The overwhelming response from our fans turned the venue into a breathtaking spectacle.”
This level of fan involvement signals a new approach to sports entertainment, where stadium experiences become more interactive and personalized, rather than just about watching the game.
Al-Ittihad’s Commitment to Enhancing Matchday Experiences
This event is part of Al-Ittihad’s broader strategy to elevate matchday experiences and deepen fan engagement. The club has a strong history of creating vibrant atmospheres, with fans known for their passionate support, including full-stadium tifos, synchronized chants, and elaborate displays.
By integrating state-of-the-art technology, Al-Ittihad is ensuring that the electric energy of Saudi football culture remains alive, while also embracing modern advancements to meet global entertainment standards.
Salma Malaeb, senior manager of matchday experience at Al-Ittihad, emphasized the importance of maintaining the club’s heritage and identity while implementing innovations:
“We want to reach international standards, but we also want to maintain the identity of the club. This is maintained by our Ultras as well. They will make you feel like this is Saudi football, and this is what football means to them.”
This statement highlights the balance between tradition and innovation, ensuring that while technology enhances the experience, it does not dilute the passion and authenticity of the club’s unique fan culture.
CUE’s Global Footprint in Sports Entertainment
CUE, a US-based company specializing in digital fan experiences, has a strong global presence, working with major sports organizations such as the NFL, NBA, and NHL. Their technology has been utilized by top-tier clubs and teams, including:
- Tottenham Hotspur
- Arsenal
- Boston Celtics
- Los Angeles Lakers
- Kansas City Chiefs
By partnering with Al-Ittihad, CUE has now entered the Middle Eastern sports market, bringing innovative fan engagement solutions to one of football’s fastest-growing regions. This collaboration showcases Saudi Arabia’s ambitious efforts to develop its sports entertainment industry and provide world-class experiences for fans.
A Bright Future for Fan Engagement in Saudi Arabia
The successful implementation of the smartphone light show and FanSee platform at the Alinma Stadium sets a new benchmark for fan engagement in Saudi Arabian football. It highlights Al-Ittihad’s commitment to improving the spectator experience and reflects the broader trend of integrating technology into live sports entertainment.
As Saudi football continues to grow in global influence—with the Saudi Pro League attracting international stars and expanding its commercial appeal—such innovative initiatives will play a crucial role in enhancing the fan experience.
This event demonstrated how technology can transform live sports, making matches more interactive, immersive, and memorable. Fans can expect even more exciting innovations, as clubs and tech partners like CUE continue to push the boundaries of fan engagement.
Final Thoughts: The Future of Sports Entertainment
The partnership between Al-Ittihad and CUE has set a new precedent for sports events in Saudi Arabia and beyond. By leveraging digital technology, they have shown that modern sports experiences are no longer just about watching a game but actively participating in it.
This event serves as a model for other clubs looking to enhance their matchday atmosphere, demonstrating the power of immersive experiences in strengthening the connection between teams and their supporters.
As Saudi Arabia continues to invest in its sports industry, expect to see more groundbreaking events that push the limits of fan engagement, entertainment, and innovation.
With Al-Ittihad leading the charge, Saudi football is poised to offer some of the most unforgettable and technologically advanced experiences in the world of sports.
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