From Amman to Sydney to Dubai
Born on June 12, 1994, in Amman, Jordan, Alice Alraheb grew up with a multicultural background that shaped her outlook on life. Raised in Sydney, Australia, she was exposed to diversity, ambition, and opportunity from a young age. But it was Dubai the city she moved to over a decade ago that became the real testing ground for her character and determination.
Today, Alice is known as one of Dubai’s rising stars in real estate, but her story began far away from skyscrapers and luxury properties. With a degree from Les Roches University in hospitality, culinary arts, and hotel management, she seemed destined for a long career in hotels. Yet, life had different plans for her.
Starting From Zero at Just 21
Alice arrived in Dubai at only 21 years old, completely alone. No family, no friends, and no financial safety net. What she did have was determination and an unshakable belief that she could create something out of nothing.
Her first years were spent working in hotels and restaurants. The hospitality world gave her discipline, attention to detail, and a service-oriented mindset. But while she enjoyed the work, Alice realized the path ahead was limited. In hospitality, it would take her 15 years just to reach a managerial role, living paycheck to paycheck. For someone with big dreams, that wasn’t enough.
A Leap Into Real Estate
With courage and curiosity, Alice shifted into Dubai’s competitive real estate industry. She joined one of the city’s largest developers, hoping to create a brighter future. But reality hit hard.
Her first experiences were filled with canceled deals, poor sales, and no income. Without a car or a home, Alice faced one of the darkest times of her life. More than once, she thought about returning to hospitality, where at least stability was guaranteed. But deep down, she knew that staying would only limit her growth.
Instead of retreating, she took an even bigger risk joining Provident Real Estate on a no-salary basis. Here, her earnings depended entirely on her performance. For Alice, this was the turning point.
Turning Struggles Into Strength
Alice embraced the challenge with relentless work ethic. She treated every deal like it was her own, learning from every mistake and improving her strategies. The harder she worked, the more she earned. Slowly, the canceled deals turned into successful ones. The fear of failure transformed into fuel for growth.
Her resilience paid off. Over the years, Alice earned multiple promotions at Provident Real Estate. She rose to the position of Associate Director, now managing large client portfolios with strategy, ethics, and precision.
For Alice, success is not just about closing deals it’s about building trust. Her clients know she goes above and beyond, often describing her as someone who would walk a thousand miles to secure their investments. This reputation has brought her not just business, but also loyalty, as clients refer their family and friends with full confidence.
Building a Name in Dubai Real Estate
Today, the name Alice Alraheb speaks for itself. She has established a brand built on resilience, discipline, and unwavering dedication. What once seemed impossible is now her reality: a thriving career, recognition in the industry, and the ability to invest in her own future.
Her biggest achievement, she says, is building a successful real estate career in Dubai from scratch without support, without financial stability, but with endless persistence. Becoming an investor herself, gaining the trust of her clients, and receiving recognition year after year has proved that her sacrifices were worth it.
Lessons Learned Along the Way
Alice’s journey wasn’t easy, but every challenge came with a valuable lesson. She learned that success in real estate takes 7 to 10 years of patience, perseverance, and the right mindset. It’s not a quick win, but a long-term commitment.
She also believes in the power of positivity and faith. In her darkest moments, Alice reminded herself that even if all doors seemed closed, God would open the right one eventually. Staying away from negativity whether from herself or others helped her stay focused and move forward.
Another key lesson she shares is about ethics in real estate. She strongly believes that one should never compromise values to close a deal. Trust and integrity are what sustain long-term success, not shortcuts or empty promises.
Advice for Aspiring Real Estate Agents
Alice wants young agents entering Dubai’s real estate market to know that the industry is much tougher than it appears. While it may look glamorous from the outside, it requires immense dedication, knowledge, and responsibility.
“You’re dealing with people’s hard-earned money,” she says. “To make money yourself, you must treat every deal as if it were your own investment.”
Her advice is clear: don’t be fooled by stories of quick riches. Real success comes from going the extra mile every time, learning the industry inside out, and building lifelong relationships with clients.
The Legacy She Wants to Leave
Looking ahead, Alice hopes to leave more than just a financial impact. She wants to be remembered as someone who worked tirelessly, supported her clients’ profitable growth, and set new standards for ethics and dedication in the real estate industry.
For her, success is not about flashy titles or quick wins it’s about creating an empire of trust, loyalty, and meaningful connections.
Personal Reflections
If Alice could give advice to her younger self, it would be simple: keep your circle small, share less about your plans, and trust only those who truly care. She believes that many people don’t have your best interests at heart, so surrounding yourself with genuine supporters is key.
But despite the struggles, Alice says she wouldn’t change a thing. Every hardship, every late night, and every moment of doubt shaped her into the woman she is today.
Looking to the Future
Alice is far from finished. Currently, she is managing and expanding large client portfolios at Provident Real Estate. She continues to attract investors and is focused on growing her own investments. Her vision is to strengthen her presence in Dubai’s real estate market, while also inspiring new agents to build their careers on resilience and ethics.
Her story proves that success isn’t about where you start it’s about how determined you are to keep going, even when the odds are stacked against you.
Conclusion
From arriving in Dubai at 21 with no support, to becoming a respected Associate Director at a leading real estate company, Alice Alraheb’s journey is one of courage, persistence, and growth.
Her life shows that real estate is not just about selling properties it’s about trust, strategy, and long-term vision. For Alice, every challenge was a stepping stone, every failure a lesson, and every success a reminder that perseverance pays off.
And while her name already carries weight in Dubai’s real estate scene, one thing is certain: Alice Alraheb’s story is only just beginning.
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