Riyadh, Saudi Arabia – Apple has officially opened its first retail store in Riyadh, marking a major milestone in the company’s expansion in the Middle East. The grand opening, which took place at the upscale Riyadh Park Mall, drew hundreds of Apple fans eager to experience the latest technology and customer service that Apple is known for worldwide.
The Apple Store Riyadh is the first official Apple-owned retail store in Saudi Arabia, a country with a rapidly growing technology market. Until now, Apple products were sold through authorized resellers and online platforms, but this new store gives customers direct access to Apple’s premium retail experience.
Grand Opening Event
Apple’s new Riyadh store opened its doors on February 21, 2025, with a ribbon-cutting ceremony attended by Apple executives, local officials, and excited customers. Some people had queued overnight to be among the first to enter the store. The first customers were greeted with cheers from Apple employees, who wore traditional white and gold uniforms in honor of the region’s culture.
“We are thrilled to bring the Apple Store experience to Saudi Arabia,” said Deirdre O’Brien, Apple’s Senior Vice President of Retail and People. “Riyadh is a vibrant city with a strong appreciation for technology, and we look forward to serving our customers here with the best products and services Apple has to offer.”
What Makes This Store Special?
Apple stores worldwide are known for their sleek designs, interactive spaces, and excellent customer service, and the Riyadh store is no exception. The store features:
- Modern Architecture: The store’s design is inspired by Riyadh’s contemporary skyline, with large glass walls allowing natural light to flood the space.
- The Forum: A dedicated area for workshops and creative sessions, where customers can learn photography, coding, music production, and more using Apple devices.
- Genius Bar: A place where customers can get technical support, repairs, and expert advice from trained Apple specialists.
- Arabic-Language Support: Apple has made sure that the store is fully equipped to serve Arabic-speaking customers, offering product demos, customer service, and tutorials in Arabic.
- Sustainability: The store is powered by 100% renewable energy, reflecting Apple’s commitment to reducing its carbon footprint.
A Boon for Saudi Arabia’s Tech Scene
The launch of Apple’s first official store in Saudi Arabia is a significant step in the country’s economic transformation under Vision 2030, a strategic plan by Crown Prince Mohammed bin Salman to diversify the economy and reduce dependence on oil. The Vision 2030 initiative aims to develop sectors like tourism, entertainment, and technology.
Saudi Arabia has seen a surge in digital transformation and smartphone usage, with Apple’s iPhones and iPads being some of the most popular devices in the region. The new store not only provides customers with easier access to Apple products but also creates job opportunities for local talent. Apple has hired and trained Saudi nationals to work in the Riyadh store, in line with the country’s push to boost employment for its citizens.
Customer Reactions
Apple fans in Riyadh expressed their excitement about having an official Apple Store in the city. Many customers said they had previously traveled to Dubai or other countries to experience Apple’s premium retail service.
“I’ve been waiting for this store for years,” said Khalid Al-Mutairi, a university student who was among the first in line. “It’s great to finally have a place where we can buy Apple products directly from the company and get proper support.”
Another customer, Sara Al-Qahtani, shared her excitement about the Today at Apple sessions. “I’m an aspiring photographer, and I can’t wait to join the free workshops to learn more about editing photos on my iPhone,” she said.
Impact on Local Resellers
While the Apple Store Riyadh brings direct access to Apple products and services, some local resellers may face challenges. For years, Apple’s products were available in Saudi Arabia through authorized resellers such as Jarir Bookstore and Extra. Now, with the presence of an official Apple Store, customers may prefer to shop directly from Apple.
However, industry experts believe that resellers will continue to play a role, especially in smaller cities and for customers looking for alternative financing options. “Apple’s official presence in Riyadh will set a new standard for customer service, but resellers will still serve customers who prefer shopping in their local areas,” said tech analyst Ahmed Al-Ghamdi.
What’s Next for Apple in Saudi Arabia?
Apple’s entry into the Saudi retail market is expected to be just the beginning. There are already rumors that the company is planning to open another store in Jeddah, Saudi Arabia’s second-largest city. Additionally, Apple may expand its presence by increasing investment in local app developers and supporting educational initiatives focused on coding and digital skills.
Apple’s expansion aligns with Saudi Arabia’s broader push to attract global businesses and enhance its reputation as a major hub for technology and innovation. With the new store, Apple is strengthening its commitment to serving customers in the region while contributing to the country’s digital transformation goals.
Final Thoughts
The opening of Apple’s first official store in Riyadh is a game-changer for tech enthusiasts in Saudi Arabia. With a modern store design, a strong focus on customer experience, and a range of educational programs, Apple is making a bold statement in the Middle East’s growing technology market.
For customers in Riyadh, this store is more than just a retail location—it’s a destination where innovation, creativity, and technology come together. Whether you’re an Apple enthusiast or a newcomer to the brand, the Apple Store Riyadh promises an exciting and enriching experience for all.
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