Apple’s latest product lineup has officially arrived in the UAE, bringing cutting-edge technology and innovation to the region. The iPhone 17 Pro, AirPods Pro 3, and other exciting devices are now available for pre-order, with in-store availability starting on September 19, 2025. Here’s everything you need to know about Apple’s newest offerings in the UAE.
iPhone 17 Pro: A Leap Forward in Smartphone Technology
The iPhone 17 Pro is a testament to Apple’s commitment to pushing the boundaries of smartphone technology. Available in stunning colors like Cosmic Orange, Deep Blue, and Silver, the iPhone 17 Pro boasts a 6.3-inch Super Retina XDR display with ProMotion technology, ensuring smooth visuals and vibrant colors. Under the hood, it features the powerful A19 Pro chip, delivering exceptional performance for gaming, multitasking, and productivity.
Photography enthusiasts will appreciate the advanced camera system, which includes a 48MP Fusion sensor, offering professional-grade photo and video capabilities. The device also introduces innovative features like Apple Intelligence, enhancing user experience through smart automation and personalized suggestions.
In the UAE, the iPhone 17 Pro is priced at AED 4,699 for the base model with 256GB storage. Pre-orders begin on Friday, September 12, at 4 PM UAE time, with devices available in stores starting on September 19.
AirPods Pro 3: Redefining Audio Experience
Apple’s AirPods Pro 3 takes wireless audio to new heights with enhanced features and performance. The earbuds now offer the world’s best in-ear Active Noise Cancellation, blocking out up to four times more unwanted noise compared to previous models. This improvement ensures an immersive listening experience, whether you’re commuting, working out, or enjoying your favorite music.
Health-conscious users will appreciate the integration of heart rate sensing during workouts, allowing for real-time monitoring and insights into your fitness journey. Additionally, the AirPods Pro 3 introduces live translation capabilities, enabling seamless communication across different languages.
The AirPods Pro 3 is priced at AED 949 in the UAE. Pre-orders are open now, with availability in stores starting on September 19.

iPhone Air: The Thinnest iPhone Yet
For those seeking a sleek and lightweight device without compromising on performance, the iPhone Air is the perfect choice. At just 5.6mm thick, it’s the thinnest iPhone ever created. Despite its slim profile, the iPhone Air is powered by the A19 Pro chip, ensuring smooth performance for everyday tasks and applications.
The iPhone Air features a 6.1-inch Super Retina XDR display, delivering crisp visuals and vibrant colors. It’s available in elegant colors like Cloud White, Space Black, Light Gold, and Sky Blue, catering to various style preferences.
In the UAE, the iPhone Air starts at AED 4,299. Pre-orders commence on Friday, September 12, at 4 PM UAE time, with in-store availability beginning on September 19.
Apple Watch Ultra 3: Advanced Health and Safety Features
The Apple Watch Ultra 3 is designed for those who lead active lifestyles and prioritize health and safety. It features a larger display for better readability and a 42-hour battery life to keep up with your busy schedule. The watch now includes Emergency SOS via satellite, allowing you to contact emergency services even when you’re off the grid.
Health features have been enhanced with blood pressure alerts and a sleep score to track your rest more accurately. The Apple Watch Ultra 3 starts at AED 3,199 in the UAE, with pre-orders open now and in-store availability starting on September 19.

iPhone 17 Pro Max: The Ultimate Smartphone Experience
For users who demand the best, the iPhone 17 Pro Max offers top-tier performance and features. It boasts a larger 6.9-inch Super Retina XDR display with ProMotion technology, providing an immersive viewing experience. The A19 Pro chip ensures lightning-fast performance, making multitasking and gaming a breeze.
The iPhone 17 Pro Max is equipped with a 48MP Fusion camera system, delivering professional-grade photo and video capabilities. It also introduces Apple Intelligence, enhancing user experience through smart automation and personalized suggestions.
In the UAE, the iPhone 17 Pro Max is priced at AED 5,099 for the base model with 256GB storage. Pre-orders begin on Friday, September 12, at 4 PM UAE time, with devices available in stores starting on September 19.
Trade-In Offers: Upgrade to the Latest Devices
Apple is offering trade-in options for customers looking to upgrade to the latest devices. You can trade in your old Apple devices for credit of up to AED 2,500, making it more affordable to switch to the new iPhone 17 series or other Apple products.
Availability and Retailers in the UAE
The new Apple products are available for pre-order through various retailers in the UAE, including Apple Stores, e& and du, and other authorized resellers. Devices will be available in stores starting on September 19, 2025.
Conclusion
Apple’s 2025 product lineup brings groundbreaking technology and innovation to the UAE, offering devices that cater to a wide range of needs and preferences. Whether you’re looking for a powerful smartphone, advanced audio experience, or enhanced health and safety features, Apple’s latest offerings have something for everyone. Don’t miss out on the opportunity to experience the future of technology today.
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