Omani has embarked on a transformative journey to enhance women’s roles in leadership and societal development. Through state-driven initiatives, the Sultanate is redefining gender dynamics, promoting equality, and harnessing the potential of its female population.
State Feminism: A Catalyst for Change
Oman’s approach to women’s empowerment is often termed “state feminism,” where the government actively promotes women’s rights and participation in various sectors. This strategy has been pivotal in challenging traditional norms and creating avenues for women to excel. By appointing highly educated women to senior leadership positions, even those who may not be ardent advocates of women’s rights, Oman aims to alter societal perceptions and showcase women’s capabilities. Such appointments serve as powerful symbols, demonstrating that women can lead and excel in roles traditionally dominated by men.
Dr. Laila Ahmed Al Najjar, Minister of Social Development, emphasized the importance of these initiatives, stating that they reflect the nation’s confidence in women’s abilities and their significant contributions to Oman’s development. She highlighted that such efforts align with Oman Vision 2040 and the 2030 Sustainable Development Goals, aiming to enhance the influence of Omani women both locally and globally.

Tasmu Initiative: Empowering Future Leaders
A cornerstone of Oman’s efforts is the recently launched ‘Tasmu’ initiative, a groundbreaking program dedicated to enhancing the leadership capabilities of Omani women across public and private sectors, as well as civil society. Implemented in cooperation with the Ministry of Social Development and the Royal Academy of Management (RAM), ‘Tasmu’ aims to create a supportive environment for women to excel and lead, marking a significant stride towards empowering female leadership in the Sultanate.
The initiative encompasses a variety of programs, sessions, meetings, and field visits, structured around four key components:
- Leadership Development: Empowering women leaders proficient in decision-making, team leadership, and strategic implementation, while adhering to contemporary international leadership practices.
- Media Training: Refining participants’ personal presentation skills, mastering communication across various media platforms, and enhancing public speaking abilities.
- Financial Strategy: Establishing a robust digital presence and developing sustainable financial strategies to effectively manage resources, including budgeting for investment projects, engaging stakeholders, and mitigating economic and financial risks.
- Leadership Bootcamp: Cultivating self-leadership skills and guiding participants in making insightful decisions about their future leadership roles.
The ‘Tasmu’ initiative is set to conclude on October 17th, coinciding with Omani Women’s Day, symbolizing the nation’s commitment to recognizing and celebrating women’s contributions.
Impact on Society and Perception
The government’s proactive stance has significantly impacted societal perceptions. By placing women in visible leadership roles, Oman challenges entrenched stereotypes and paves the way for broader acceptance of women’s capabilities. This top-down approach ensures that change is not solely reliant on grassroots movements but is reinforced by institutional support.
For instance, the election of a female deputy chairman in the Omani State Council, supported by a majority of male colleagues, indicates a shift in societal attitudes. It reflects a growing recognition of women’s competencies and their rightful place in leadership positions. Such developments are instrumental in altering the stereotypical image of women in society and promoting their empowerment.
Challenges and the Road Ahead
Despite these advancements, challenges remain. Deep-seated cultural norms and traditional taboos continue to influence perceptions of women’s roles. Misinterpreted phrases and societal stereotypes can hinder progress. However, the success of women in leadership positions serves as a counter-narrative, demonstrating their capabilities and challenging outdated beliefs.
The ongoing efforts to modernize education and promote women’s participation in various sectors are crucial. By showcasing women’s achievements and providing platforms for their voices, Oman is steadily moving towards a more inclusive society. The focus on empowering women leaders proficient in decision-making, team leadership, and strategic implementation aligns with contemporary international leadership practices and promotes their active participation in decision-making roles and leadership positions.
Conclusion
Oman’s journey towards women’s empowerment is a testament to the power of state-led initiatives in driving social change. By integrating women into leadership roles and challenging societal norms, the Sultanate is not only promoting gender equality but also enriching its developmental trajectory. As these initiatives continue to bear fruit, they serve as a model for other nations aiming to enhance women’s roles in society.
Through programs like ‘Tasmu’ and the strategic appointment of women to leadership positions, Oman demonstrates that state feminism can be an effective tool in promoting women’s rights and driving social change. The nation’s commitment to empowering women is evident, and the positive outcomes of these efforts are becoming increasingly visible across various sectors.
As Oman progresses on this path, the experiences and successes of its women leaders will undoubtedly inspire future generations, fostering a culture that values and promotes women’s leadership and contributions to society. The nation’s dedication to creating a supportive environment for women to thrive highlights the potential for transformative change when gender equality is prioritized and actively pursued.