Carol Maroun’s name is becoming synonymous with creative grit and steady leadership in the Middle East media scene. With over 15 years of experience in the music, entertainment, and media industries, she has built a multifaceted career as an Artist & PR Manager, Concert Producer, and Television Producer.
As an artist and PR manager at Aghani Aghani, event producer with 2U2C, and a freelance guest and coordinating producer working in Lebanon, Saudi Arabia, and across the MENA region, she moves fluidly between creative vision and logistical mastery. Her social presence and professional footprint show a person who works tirelessly to lift artists and productions while navigating the real-life struggles of a demanding industry. This profile traces her journey, everyday life, achievements, the challenges she has faced, and what she is doing now — all with an eye to inspire those who want to build meaningful careers in media.
Early steps and the making of a media professional
Carol’s path into media was not an overnight leap. She built her foundation through years of hands-on experience in artist relations, public relations, and production coordination. Her LinkedIn profile and public posts describe more than a decade of experience that spans PR, event management, and television production — including major projects such as:
• The NRJ Music Tour in Beirut
• The Oriental Night, where she served as Executive Producer
• The Beirut Holidays Festival, one of Lebanon’s biggest summer events
• Les Nuits Nostalgie, hosted at the renowned Casino du Liban
Those early years taught her the industry’s practical lessons: how to manage artists’ expectations, handle last-minute changes with calm, and turn a chaotic night into a successful show.
What stands out is the balance she learned to keep between creative sensitivity and organizational discipline. Working with artists requires emotional intelligence; running events demands logistical rigor. Carol’s effectiveness comes from combining both — she advocates creatively for talent while keeping tight control of schedules, budgets, and technical needs.
A day in the life: balancing creativity and coordination
A typical day for Carol can begin with creative meetings: scouting talent, planning set lists, or advising on publicity angles. Later, she might switch to the nuts-and-bolts of production: confirming vendor arrivals, running through cue sheets, or troubleshooting audio and lighting with technical teams. Her Instagram activity shows a blend of personal moments and professional updates that reflect this dual role — life lived between rehearsal rooms and media briefings.
This constant switching of hats is demanding, but it also keeps her work invigorating. Carol often describes the satisfaction that comes when an event comes together: the moment performers and audience connect, and months of planning crystallize into an emotional live experience.
Struggles faced and lessons learned
Like many in media, Carol’s journey includes setbacks and personal sacrifices. The entertainment and events sector in the region can be unpredictable; political and economic shifts, venue challenges, and artist availability often force teams to adapt quickly. Managing these uncertainties has taught Carol resilience. She emphasizes the importance of contingency planning, cultivating strong professional relationships, and maintaining a reputation for reliability.
Another challenge is the emotional labor of working with artists — protecting their creative integrity while steering them through deadlines and media demands. Carol has learned to be a mediator: to listen when artists are stressed, to translate creative ideas into feasible production plans, and to shield talent from unnecessary friction. Those soft skills make her an invaluable asset in high-stakes productions.
Achievements and impact
Carol’s achievements are both visible and quiet. She has contributed to events and broadcasts that reached thousands, helped artists secure visibility, and played roles in production that demand high trust. Her leadership at Aghani Aghani Radio and TV — launched within the same holding twelve years ago helped build the brand from the ground up into Lebanon’s number one music station and one of the most influential media platforms in the Arab world.
Her work has allowed her to collaborate closely with top Arabic artists and manage performances and appearances across Lebanon, the UAE, and other regional markets.
In parallel, she has spent over a decade as a Guest Producer on major MTV Lebanon programs such as:
Celebrity Duets, Hek Menghane, Beit El Kel, and more.
In recent years, her career has expanded beyond Lebanon. She has worked as a Coordinating and Line Producer on major productions in Saudi Arabia, collaborating with industry leaders such as Benchmark, MBC, and Studiovision — all on a freelance basis.
Leadership style: collaborative, calm, and hands-on
Carol’s leadership approach is practical and relational. She leads by example: she is present during rehearsals, responsive in crises, and generous with credit when teams succeed. Her management style emphasizes clear communication, meticulous planning, and empathy. She works to create environments where artists can be their best selves while the production remains on schedule and within scope.
This blend of traits is especially valuable for event production, where pressure and unpredictability are constants. Her calm presence during last-minute crises — whether a technical fault or a timing conflict sets the tone for teams to stay focused and creative under pressure.
Current happenings: what she’s working on now
Today, Carol continues to expand the scope of her work — producing concerts and large-scale entertainment projects, including corporate events and high-profile TV and media productions. She is also a freelance PR consultant for major events across the region.
Her philosophy remains rooted in integrity and hard work.
“It’s not easy for a woman to succeed in this field while maintaining a good reputation,” she says.
“But a good reputation is the most important asset anyone can have. It takes years to build and a moment to lose. What I’ve learned is that Arab women can achieve anything — without taking crooked paths or compromising their values. With passion, faith, and hard work, you can create your own opportunities. It’s about seizing the right moment, believing in yourself, and constantly growing.”
Her social updates also show that she values continuous learning and connection — supporting peers, elevating artists, and staying fully involved in shaping strong media experiences.
Personal life and lifestyle: human moments behind the work
Behind the professional credits is a person who values balance. Carol’s social posts include travel snapshots, quiet personal reflections, and moments with friends and colleagues. These glimpses highlight the importance she places on rest, relationships, and small joys amid a busy schedule. Her ability to share personal moments makes her relatable to followers and helps humanize an industry that can otherwise feel distant.
By showing both the glamour and the grind, Carol demonstrates that success in media doesn’t happen in a bubble — it’s built through routine, small acts of care, and the support of close colleagues and loved ones.
How she inspires others: mentorship and visibility
Carol’s story becomes inspirational because she models persistence and generosity. For young professionals seeking entry into media, her path offers concrete lessons: be reliable, cultivate technical expertise, and develop soft skills for working with artists. She often engages with younger peers and aspiring producers, sharing practical advice on how to navigate the industry’s highs and lows.
Her visibility matters too. When someone in a leadership role models empathy, competence, and humility, it reshapes expectations about what media leadership can look like.
Lessons for aspiring media professionals
Carol’s journey yields several practical takeaways:
- Build both a creative and technical toolkit.
- Practice clear and honest communication.
- Always have contingency plans.
- Prioritize relationships and reputation.
- Keep learning and evolving with the industry.
These lessons summarize the professional ethic that has helped Carol succeed — and can guide others with similar dreams.
Looking ahead: vision and future projects
Carol’s vision is to continue elevating artists, expanding the reach of regional productions, and creating ambitious events that resonate deeply with audiences. She is open to new formats, cross-border collaborations, and digital initiatives that strengthen the region’s entertainment landscape.
Her future projects will likely continue to blend artistic integrity with professional excellence.
Final thoughts: a portrait of steady ambition
Carol Maroun represents a modern media professional: adaptable, relational, and results-driven. Her story — one of steady growth, hard-earned expertise, and quiet leadership — offers a model for anyone who wants to work in artist management, event production, or media coordination.
Her life and work are a reminder that behind every stage and broadcast, there are people who make difficult logistics look effortless. In celebrating Carol’s journey, we also celebrate the many invisible hands that shape the moments we enjoy as audiences.
Do follow her on Instagram.
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