From Humble Beginnings to Culinary Stardom
Lebanese food artist, blogger, and consultant Mohamad Hammoud has captured hearts and taste buds around the world through his creative cooking and passionate storytelling. Known online as @hammoud.og, he’s built a loyal following—over 1.3M Instagram followers and counting, plus millions of likes on TikTok—with mouthwatering food art and kitchen tales.
His journey didn’t start in a studio or a restaurant; it began in his home kitchen in Lebanon. Through much trial and error, Mohamad experimented with recipes, textures, and plating until he discovered a unique signature style that blends traditional Lebanese flavors with bold, artistic presentation. What started as a personal passion has grown into a global brand.
Facing the Flames: Hammoud’s Struggles in the Kitchen
Every success story has obstacles, and Hammoud’s path was no different. He often shares the early days of failed dishes—soufflés that collapsed, sauces that split, and burnouts as he balanced life’s demands. But rather than hiding those missteps, he shows them transparently, turning kitchen mishaps into teaching moments.
Behind the polished TikTok clips lie late nights, ingredient shortages, and the pressure to keep content fresh online. Yet each mistake became a stepping stone, deepening his understanding of flavors and technique, and enabling him to launch a full-time career in food consulting.
Turning Passion into Profession
A graduate of the Swiss Alpine Center, Hammoud apprenticed under Chef Rudie Luetolf—a mentor he credits for instilling discipline and confidence. Following graduation, he worked in Lebanese kitchens before moving to Kuwait. There, he took on roles including Chef de Partie at Fol O Yasmine and later Head Chef and Kitchen Developer for Cloud Kitchen Oriental Cuisine under the Kout Food Group.
These roles taught him everything from large-scale menu engineering to the logistics of ghost kitchens—key knowledge he now channels into his consulting work.
Creative Triumphs That Captivated Millions
Mohamad’s breakthrough came with food videos like his creamy mac & cheese and Lebanese‑inspired steak stroganoff, which resonated with foodies globally. He keeps the momentum going; his Ramadan chicken dishes and Turkish anchovy special have recently garnered over millions of likes, respectively.
These clips do more than entertain—they’re interactive. Mohamad often asks viewers what they want to see next, turning cooking into a shared experience. His relatability and engagement help foster a tight-knit digital community.
Beyond the Screen: Consultancy & Food Artistry
Today, Mohamad wears many hats: content creator, chef, food consultant, and culinary artist. He partners with brands and individuals, helping them elevate menu presentation and develop signature dishes. His hands-on approach—from plating techniques to flavor pairings—sets him apart.
His Instagram bio lists him as a “Food Artist & Consultant,” offering business inquiries via DM or email, showcasing his confidence and entrepreneurial drive .
A Daily Dose of Inspiration: Current Happenings
- New videos posted weekly: Most recently, in the past month alone, he shared new recipes with millions of likes .
- Growing community on TikTok & Instagram: His consistent engagement—replying to comments, staging Q&As, and crafting polls—drives loyal following and growth .
- Consulting inquiries streaming in: As his profile rises, demand from cafes, restaurants, and event planners seeking his creative eye has skyrocketed.
- Exploring new formats: Fans suspect he’s working on longer-form content—maybe cooking classes, behind-the-scenes tours, or even a cookbook.
Why Hammoud’s Story Resonates
- Relatable authenticity – He shows both success and vulnerability.
- Cultural fusion – He brings Lebanese traditions to a global table.
- Taste meets art – His creations are as beautiful as they are delicious.
- Digital-first reach – He uses social media not just to broadcast, but to engage and grow.
Looking Ahead: The Next Chapter
The future is wide open for Mohamad Hammoud. His unique mix of consulting, food artistry, and digital presence sets him up for:
- Publishing a visual cookbook with photography and plating tips.
- Launching online cooking courses or VIP kitchen workshops.
- Collaborating with international brands on signature dishes or event menus.
- Expanding into new markets, possibly through pop-up events or ghost kitchens abroad.
His journey shows the potential of passion paired with perseverance—whether you’re stirring a pot or chasing a dream.
Final Takeaway
Chef Mohamad Hammoud exemplifies how modern chefs can blend art, authenticity, and audience engagement to spark global influence. From the kitchens of Lebanon and Kuwait to 1.3M Instagram followers and viral TikToks, his story is proof that with creativity and grit, one can cook up more than just food—one can cook up inspiration.
Do follow him on Instagram.
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