Curacel, an emerging leader in AI-driven insurance infrastructure, has deepened its commitment to Saudi Arabia’s insurance sector as part of its long-term strategy in the region. The company is building on its collaboration with Tawuniya through the InsurAI programme, a partnership that has already demonstrated the impact of AI on core insurance operations. As the Kingdom continues to push forward with major digital transformation goals under Vision 2030, insurers are increasingly turning to technology partners capable of supporting large-scale innovation. Curacel aims to be one of the key players enabling this shift by providing advanced AI solutions that enhance efficiency, reduce operational burdens and elevate customer experience.
AI Integration into Real Insurance Workflows
One of the defining aspects of Curacel’s expansion in Saudi Arabia is the deployment of AI agents directly into real-world insurance workflows. Through its work with Tawuniya, the company has supported several high-value use cases such as claims intake, claims triage and customer interaction management. These AI-powered enhancements help insurers reduce the amount of manual processing that has traditionally slowed down operations.
By integrating AI without requiring major changes to existing systems, Curacel enables insurers to retain their core platforms while still benefiting from advanced automation. This approach provides a more practical path for digital transformation, especially in a sector where legacy systems are common and complete overhauls are often expensive and risky. AI becomes a supportive layer that improves accuracy, speeds up decision-making and enhances responsiveness to policyholders.
Enhancing Platform Capabilities for the Saudi Market
Curacel has been continuously improving its platform and product capabilities for use in the Kingdom. Since its involvement in the InsurAI programme, the company has expanded its library of AI agents to support more complete insurance processes. This includes not only claims and customer service tasks but also underwriting assistance, document analysis, fraud detection support and data-driven workflow optimisation.
A major part of this enhancement involves strengthened integrations with policy administration systems, claims management tools and customer relationship management platforms commonly used by insurers in Saudi Arabia. With these improvements, insurers can connect Curacel’s AI layer to their existing systems with greater ease, allowing them to implement automation at scale without long transition periods or complex onboarding requirements.
The goal of these improvements is simple: increase efficiency, reduce processing times and enhance service quality. By offering insurers a ready-to-use AI infrastructure that can integrate smoothly into their current environment, Curacel helps reduce operational friction and supports a more streamlined, digital-first approach to insurance management.
Strategic Alignment with Saudi Arabia’s Digital Vision
Saudi Arabia is a critical market within Curacel’s global expansion strategy. The company is aligning its AI roadmap with the Kingdom’s regulatory expectations, national digital transformation goals and market needs. One major focus area is the enhancement of Arabic language support across all AI agents and user interfaces. This ensures that the technology functions effectively in the local language while delivering accurate and culturally aligned results.
Curacel also offers local hosting options to meet data protection and residency requirements that apply to insurers in Saudi Arabia. Data sovereignty is an essential component of national regulatory frameworks, and offering compliance-ready hosting options allows insurers to adopt AI with confidence. Curacel’s commitment to localisation demonstrates its long-term approach toward building an enduring presence in the Kingdom rather than providing short-term, remote-based services.
Growing Momentum Across the Middle East
While Saudi Arabia is a core focus, the company is experiencing significant traction across the Middle East. Over the last year, Curacel has recorded more than 2,000 percent revenue growth from the region. This surge reflects the increasing adoption of AI across the insurance industry, particularly as insurers seek to reduce operational costs, prevent leakage, enhance decision-making and deliver faster customer service.
Digital transformation is a priority across several Middle Eastern markets, and insurers are rapidly exploring ways to incorporate AI into their workflows. Curacel’s growth shows that there is strong demand for technology solutions that offer both agility and reliability. As more insurers begin to embrace automation, AI-powered infrastructure is becoming essential for staying competitive and meeting customer expectations.
Insights from Leadership and Industry Adoption
According to Henry Mascot, CEO of Curacel, Saudi Arabia stands out as one of the most promising insurance markets worldwide. He has highlighted the importance of the collaboration with Tawuniya, which provided the company with a deeper understanding of the operational challenges and innovation opportunities in the Kingdom. The quick traction gained through the InsurAI programme shows how insurers can evolve when advanced technology becomes integrated into the core of the value chain.
Mascot also emphasized that Curacel is investing in product development, integrations and localisation to ensure Saudi insurers can deploy AI safely and confidently in their daily operations. The intention is to build long-term, dependable infrastructure that supports insurers through every stage of their digital transformation journey.
Helping Insurers Move from Pilots to Large-Scale Deployment
Many insurers in Saudi Arabia are currently transitioning from small pilot projects to broader production-level applications of AI. This stage requires reliable technology partners capable of supporting greater automation across various insurance processes. Curacel is responding to this shift by expanding its portfolio of AI agents, strengthening its platform and investing in new capabilities that enable insurers to scale efficiently.
The company plans to deepen its partnerships with local insurers, technology providers and regulatory bodies to create a supportive environment for AI adoption. This long-term ecosystem approach ensures that insurers can capture the full benefits of automation while maintaining compliance with national rules and industry standards.
A Future-Ready AI Layer for Saudi Insurers
Curacel’s overarching vision is to deliver a future-ready AI layer that complements existing insurance systems in Saudi Arabia. Rather than replacing legacy infrastructure, this AI layer integrates seamlessly with it, allowing insurers to modernise without disruption. The result is a more efficient, responsive and customer-centric operation that aligns with the ambitions of Vision 2030.
As insurers in the Kingdom continue to adopt automation at scale, Curacel’s technology is positioned to support the next generation of digital insurance. The focus on localisation, compliance and long-term partnership ensures that the company’s solutions are built not just for immediate gains but for sustainable growth over time.
About Curacel
Curacel provides AI agents and automated workflows for financial service providers, including insurers, TPAs, banks and fintech companies. The company operates in more than 15 markets across the Middle East, Africa and North America, supporting institutions such as AXA, Sanlam, Wema Bank and Tawuniya. Curacel is backed by leading global investors including Y Combinator, Google and Tencent.
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