In a remarkable show of collaboration and commitment to health, wellness, and community spirit, Ooredoo, a leading telecommunications company, has partnered with Daam, a key supporter of sporting initiatives in Qatar, to sponsor the Doha Marathon 2026. This partnership underscores a shared vision: to make sports more accessible, promote a healthy lifestyle, and foster a sense of togetherness across the nation.
The Doha Marathon, already a signature sporting event in Qatar’s annual calendar, attracts thousands of runners, fitness enthusiasts, and spectators from across the region and the world. With Ooredoo and Daam coming on board, this year’s edition promises to be more dynamic, more engaging, and more memorable than ever before.
Empowering Runners and the Community
The collaboration between Ooredoo and Daam focuses on more than just event sponsorship. It aims to empower participants, both seasoned marathoners and casual runners, with better facilities, innovative technology, and personalized support. From advanced timing systems to hydration and safety measures along the course, the partnership ensures every participant enjoys an unmatched experience.
Community engagement lies at the heart of this initiative. Through youth programs, awareness campaigns, and volunteer opportunities, Ooredoo and Daam are committed to encouraging active participation and nurturing a sporting culture across Qatar. By highlighting the importance of physical fitness, teamwork, and perseverance, the Doha Marathon becomes a platform for inspiring healthy lifestyles beyond the race itself.
Digital Innovation Meets Marathon Spirit
Ooredoo, known for its cutting-edge technological solutions, is introducing innovative digital features to enhance the experience for participants and spectators alike. Interactive apps will provide real-time updates, live tracking of runners, and instant access to race statistics. This digital integration ensures that family, friends, and fans can cheer runners on virtually, bridging distances and creating a stronger community connection.
Daam, with its deep experience in managing sporting events and community engagement initiatives, complements Ooredoo’s technological prowess by providing logistical support, volunteer coordination, and on-ground activations. Together, the two companies are setting new benchmarks for how corporate partnerships can enhance sporting events in Qatar.

Promoting Health, Fitness, and Sustainability
Beyond the excitement of competition, the Doha Marathon 2026 emphasizes health and wellness as core values. Workshops, fitness challenges, and nutrition sessions are planned in the lead-up to the marathon to motivate participants to adopt healthier lifestyles. By providing access to expert advice and training resources, Ooredoo and Daam are ensuring that runners are not only race-ready but also inspired to maintain long-term wellness habits.
Sustainability is another cornerstone of this partnership. Eco-friendly practices, including waste reduction, sustainable water stations, and digital race materials, will be implemented to minimize environmental impact. The marathon becomes a model for how large-scale events can balance excitement with responsibility, inspiring both participants and spectators to embrace sustainable choices in daily life.
Encouraging Youth Participation and Talent
One of the most inspiring aspects of this partnership is its focus on youth engagement. Special programs designed for schools and universities are encouraging young runners to participate, discover their potential, and develop essential skills such as discipline, resilience, and teamwork.
By creating an inclusive environment for athletes of all ages, abilities, and backgrounds, the Doha Marathon becomes a platform where talent can shine. Young participants gain confidence, form friendships, and learn valuable life lessons that extend far beyond the finishing line.
Celebrating Qatar’s Sporting Culture
The Doha Marathon is more than just a race; it is a celebration of Qatar’s growing sporting culture and its commitment to global athletic standards. With the support of Ooredoo and Daam, the marathon is set to elevate Qatar’s profile as a hub for international sporting events. The collaboration reinforces Qatar’s vision to host world-class events that leave a lasting impact on society, promoting both tourism and national pride.
Cultural performances, family-friendly activities, and interactive zones along the marathon route create a festive atmosphere that attracts not only runners but also spectators from all walks of life. The event fosters a sense of unity, where communities come together to celebrate achievement, perseverance, and shared enthusiasm for sport.

Strengthening Corporate Social Responsibility
This partnership exemplifies the role of corporate social responsibility in promoting societal well-being. By supporting the Doha Marathon, Ooredoo and Daam are not only investing in a sporting event but also contributing to the long-term health and wellness of communities across Qatar.
The initiative provides a model for how corporations can positively influence society through strategic partnerships, demonstrating that business success and community development can go hand in hand. With joint efforts in health awareness, youth engagement, and sustainable practices, this collaboration sets a benchmark for future initiatives across the region.
Inspiring Stories from Past Marathons
Over the years, the Doha Marathon has produced countless inspiring stories. From runners overcoming personal challenges to participants achieving life-long dreams, each edition leaves an indelible mark on Qatar’s sporting history. With Ooredoo and Daam’s support, these narratives are expected to multiply in 2026.
Personalized runner experiences, enhanced support systems, and celebratory events ensure that every participant feels valued and motivated. Whether it is a first-time runner crossing the finish line or a seasoned marathoner setting a new personal best, the Doha Marathon 2026 promises unforgettable moments for everyone involved.
Looking Ahead: Beyond the Marathon
While the Doha Marathon is a pinnacle event, the vision of Ooredoo and Daam extends beyond a single race. Both organizations aim to leave a lasting impact on Qatar’s fitness landscape, inspiring a culture where regular physical activity and wellness are embraced by all.
Programs initiated during the marathon, such as community fitness challenges and youth sports initiatives, will continue throughout the year. This long-term commitment ensures that the momentum generated by the marathon translates into sustained improvements in health, wellness, and community cohesion across the nation.
Final Thoughts
The collaboration between Ooredoo and Daam marks a new chapter in the history of the Doha Marathon. By combining innovation, community focus, sustainability, and a passion for sports, the partnership promises an extraordinary experience for participants and spectators alike.
As Qatar continues to strengthen its position on the global sporting stage, initiatives like this highlight the power of collaboration, vision, and dedication. The Doha Marathon 2026 is not just an event; it is a movement one that celebrates human endurance, fosters community spirit, and inspires a healthier, more active society.
With thousands of runners preparing to take on the challenge, spectators ready to cheer passionately, and a nationwide focus on health and wellness, the Doha Marathon 2026 is set to be an unforgettable celebration of sport, culture, and community. Ooredoo and Daam’s partnership ensures that this event will be remembered not just for athletic achievements, but for the lasting impact it leaves on every participant and the community as a whole.
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