Dubai, UAE – February 2025: In a remarkable humanitarian effort, Dabdub has partnered with Brands For Less and Dubai Cares to provide essential skincare products for children worldwide. This collaboration aims to support children affected by crises, with proceeds dedicated to their welfare.
A Mission Rooted in Compassion
Dabdub, founded by renowned entrepreneur and beauty expert Joelle Mardinian, is committed to offering high-quality, affordable skincare solutions for children. The brand’s latest initiative aligns with global efforts to enhance children’s healthcare, especially in vulnerable communities. The Dabdub collection features newly formulated products designed to protect sensitive children’s skin, utilizing natural and sustainable ingredients free from harmful chemicals.
Joelle Mardinian: A Visionary Leader
Joelle Mardinian’s journey from a makeup artist in London to a beauty mogul in the Middle East is nothing short of inspiring. Born in Lebanon, Joelle moved to London to pursue her passion for beauty, eventually working with celebrities and gaining recognition for her skills. In 2004, she relocated to Dubai, where she began hosting the Arabic adaptation of “What Not to Wear” on MBC, marking the start of her television career.
In 2008, Joelle launched Maison de Joelle, a luxury beauty salon that quickly expanded across the Middle East, including locations in Qatar, Algeria, and Tunisia. Her entrepreneurial spirit didn’t stop there; in 2013, she introduced Clinica Joelle, an aesthetics clinic offering a range of surgical and non-surgical procedures. Clinica Joelle has become a trusted name in cosmetic care, with branches in the UAE, Saudi Arabia, Kuwait, and Egypt.
Joelle’s influence extends beyond her businesses. She has a massive following on social media, with over 18.5 million followers on Instagram, where she shares beauty tips, personal stories, and business insights. Her reality TV show, “Joelle Unfiltered,” offers an intimate look into her life, further solidifying her connection with her audience.
Brands For Less: Making Quality Accessible
Brands For Less (BFL) is a leading off-price retailer in the Middle East, known for offering a wide range of products from various brands at affordable prices. With a mission to make quality products accessible to all, BFL has established a strong presence in the region, providing customers with value-for-money deals on fashion, home essentials, and more.
Dubai Cares: A Beacon of Hope
Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, is a UAE-based global philanthropic organization. Since its inception in 2007, Dubai Cares has been working towards providing children and youth in developing countries with access to quality education. The organization has successfully launched education programs reaching over 20 million beneficiaries in 60 developing countries.
A Partnership Forged for Change
The collaboration between Dabdub, Brands For Less, and Dubai Cares is a testament to the power of collective action. By combining their resources and expertise, these organizations aim to make a tangible difference in the lives of children facing adversity.
Joelle Mardinian expressed her pride in this partnership, stating:
“The success of this initiative goes beyond offering safe products for children—it allows us to reach as many children as possible through affordable pricing. Supporting children in need is a core part of our social responsibility, and we are thrilled to work alongside Brands For Less and Dubai Cares to amplify our mission and extend our impact.”
Impacting Lives Through Quality Care
The Dabdub collection, now available through Brands For Less, offers parents access to premium skincare products for their children at accessible prices. Each purchase contributes directly to Dubai Cares’ programs, ensuring that children in crisis-affected areas receive the support they need.
This initiative not only addresses immediate skincare needs but also contributes to the long-term well-being of children by supporting educational and health programs. It’s a holistic approach that recognizes the multifaceted challenges faced by children in crisis situations.
A Call to Action
The partnership between Dabdub, Brands For Less, and Dubai Cares exemplifies how businesses and philanthropic organizations can unite to create meaningful change. By choosing Dabdub products, consumers are not only ensuring the best care for their children but also extending a helping hand to those in dire need.
As this initiative gains momentum, it serves as a reminder that collective efforts, driven by compassion and commitment, can make a significant impact on the lives of vulnerable children worldwide.
In a world where challenges are abundant, collaborations like this shine a light on the path forward, demonstrating that together, we can build a better future for all children.
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