Etab Bahram, often known as Etab Al Zadjali, is a dynamic Omani entrepreneur blending luxury fashion lifestyle and café culture into a unique personal brand. With over 1,800 posts approximately 64.4 K followers and 1,652 people she follows she has carved out a strong and authentic online presence.
As the Founder of multiple ventures including Amāre Café her eponymous boutique Etab Al Zadjali Boutique and the brand Blo and Go she has become an emblem of empowerment for young women in Oman and beyond. Her recognition in 2022 with a prestigious award for Most Influential Businesswoman added to her visibility.
Here is a deeper look into her lifestyle struggles achievements and current happenings designed to inspire.
Early Beginnings: Finding Her Path
Etab’s story is one of determination. Though full biographical details are not widely published what emerges from her public presence is that she started with a vision to create a lifestyle brand rooted in luxury empowerment and authenticity.
She leveraged social media wisely sharing glimpses of her daily life her work her style and her challenges. With consistent posting she built a following that engaged with her narrative her aesthetics and her message.
Starting a café in Oman and launching a boutique brand meant navigating the local business environment cultural expectations and competitive markets. Her success is not just in setting up shops but in how she curated a personal brand that resonated across platforms.
Building the Brands: Café Boutique and Beyond
Amāre Café
Located in Al Mawaleh Muscat Amāre Café offers more than just coffee it is a curated experience. Posts highlight stylish interiors special dessert assortments and exclusive seasonal menu items. The café reflects Etab’s taste for luxury and social spaces that feel like lifestyle moments.
Etab Al Zadjali Boutique
Her boutique emphasises elegant abayas and fashion pieces in Oman. Recent posts show seasonal collections and promotional offers for her clientele in Muscat. The visuals speak of refined cuts color options and a modern twist on traditional garments showing her ability to merge tradition with contemporary taste.
Blo and Go
While less publicly documented this brand is part of her portfolio and shows her ambition beyond a single business line diversifying into fashion lifestyle and digital content.
Through all these ventures Etab aligns her personal brand with her business brand her Instagram feed shows café moments fashion shoots behind the scenes travel and personal achievements. This coherence strengthens her appeal as not just a business owner but a lifestyle influencer.
The Award and Recognition: 2022 Triumph
In 2022 Etab received the award for Most Influential Businesswoman which underscores how her work transcended mere commerce it had impact visibility and inspiration value.
This recognition not only validated her business success but also positioned her as a role model. She leveraged that visibility with more followers more brand partnerships and more media mentions. It also offered a platform for her to promote women’s entrepreneurship in Oman and the region.
Lifestyle: The Fusion of Hustle and Glamour
Etab’s social media is a mix of luxury lifestyle shots and honest business moments. You will find:
- Stylish outfits high end accessories travel glimpses.
- Café interior shots fashion product unveilings brand promotions.
- Candid snippets behind the scenes in the boutique meetings creative brainstorms.
- Engagement with her audience stories snaps personal reflections.
This transparency builds credibility followers feel they are not just watching perfection but witnessing the grind and the process. It is empowering. Many of her posts show not only success but the challenges late nights multi tasking and brand decisions.
Challenges and Lessons Learned
From what can be observed her journey involved:
- Balancing multiple ventures while maintaining personal brand authenticity.
- Navigating cultural expectations in Oman luxury fashion and being a public figure while preserving respect in a traditional society.
- Building a social media brand in a crowded marketplace.
- Ensuring consistency in both product service quality and personal image.
Her lessons for aspiring entrepreneurs include staying authentic being consistent engaging with followers offering value beyond the product and building relationships with customers followers suppliers and staff.
Current Happenings: What She Is Up To Now
As of late 2025:
- Her social media continues to post daily stories reels and product shots showing that she maintains momentum.
- The café continues to draw attention with new menu items and stylish promotions.
- The boutique is active with seasonal collections and promotional deals.
- She appears to be leveraging her award and influencer status for collaborations brand partnerships sponsored content and lifestyle events.
- She remains visible and active in sharing her path inspiring her followers rather than just broadcasting success.
Inspiration for Others: Why Her Story Matters
Etab’s journey is meaningful for a number of reasons:
- Representation: As an Omani woman entrepreneur she shows that regional business leadership is possible for women in the Gulf.
- Brand Building: She demonstrates how blending personal brand and business brand creates stronger impact.
- Persistence and Visibility: With 1,800 posts and tens of thousands of followers she grew through steady effort and authenticity.
- Diverse Business Model: She did not limit herself to one venture café fashion brand content all interlinked.
- Lifestyle Integration: She connects with her audience by being relatable and aspirational at the same time.
- Award Momentum: Recognition can fuel further growth when leveraged well.
If you are looking to start your own brand or social platform presence similar lessons apply define your niche be consistent share your process diversify and engage authentically.
What Is Next? Looking Forward
While specific public plans for 2026 are not clearly outlined one can expect:
- Boutique & Fashion Line Growth: The primary focus will shift toward expanding her boutique and fashion design collections rather than investing further in the café concept.
- Enhanced Retail Experience: Continued refinement of the brand experience, from product presentation to in-store storytelling and customer engagement.
- Potential New Formats or Locations: Exploration of new retail possibilities under the Etab brand, driven by rising demand and brand momentum.
- Selective Collaborations: Strategic partnerships or fashion-focused collaborations to elevate visibility and expand reach.
- Content & Storytelling: More intentional storytelling around the creative journey, allowing the audience to connect with both the designer and the evolution of the brand.
Conclusion
Etab Bahram’s journey from building her social media presence to running multiple lifestyle businesses and being awarded one of Oman’s most influential businesswomen is both impressive and instructional. Her story shows that success comes from vision consistency and authenticity.
For anyone seeking inspiration whether an aspiring entrepreneur a content creator or someone looking to align lifestyle with work there is much to learn from Etab’s path. She proves you do not have to choose between glamour and grit you can build a brand that is both stylish and substantive.
Do follow her on Instagram.
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