
Jeddah’s Visionary Transformation: A 20-Year Plan for Sustainable Growth
Jeddah, Saudi Arabia’s bustling port city along the Red Sea, is embarking on an ambitious 20-year transformation plan aimed at sustainable growth, enhanced livability, and economic diversification. Spearheaded by global infrastructure firm AECOM, the initiative seeks to reshape the city’s urban landscape, addressing challenges and leveraging opportunities to position Jeddah as a model for modern urban development.
Strategic Urban Planning
The comprehensive plan focuses on strategic urban planning to accommodate population growth while preserving the city’s cultural heritage. Key components include the development of sub-regional, structural, and local plans that integrate land use, transportation, and environmental considerations. This holistic approach aims to create well-connected urban centers that foster community engagement and economic vitality.
Enhancing Public Transportation
A cornerstone of the plan is the enhancement of public transportation infrastructure. By strategically locating metro stations and improving accessibility, the initiative encourages residents to reduce reliance on private vehicles. This shift not only alleviates traffic congestion but also promotes environmental sustainability by lowering carbon emissions.
Creating People-Friendly Public Spaces
The creation of people-friendly public spaces is critical to the plan’s success. Efforts are underway to improve streetscapes, parks, and recreational areas, providing residents with accessible and attractive environments. These enhancements aim to foster social interaction, promote healthy lifestyles, and elevate the overall quality of life in Jeddah.
Sustainable Stormwater Management
Addressing environmental challenges, the plan includes a robust stormwater management strategy. Following past incidents of flooding, a long-term program has been implemented to safeguard the city’s 3.5 million residents. This initiative not only protects against future storms but also supports Jeddah’s vision of becoming a resilient and prosperous world city.
Economic Diversification and Employment Generation
The transformation plan emphasizes economic diversification by attracting investments in various sectors, including tourism, commerce, and technology. By creating new business opportunities and generating employment, the initiative aims to strengthen Jeddah’s economic foundation and reduce dependence on traditional industries.
Preserving Cultural Heritage
While focusing on modernization, the plan remains committed to preserving Jeddah’s rich cultural heritage. Efforts are being made to protect historical sites and integrate traditional architectural elements into new developments. This approach ensures that the city’s unique identity is maintained amidst rapid urbanization.
Community Engagement and Governance
Recognizing the importance of community involvement, the plan incorporates mechanisms for public participation in the decision-making process. Transparent governance structures are being established to ensure that development aligns with the needs and aspirations of Jeddah’s residents.
Jeddah’s Corniche: A Modern Oasis
In contrast to the ancient charm of Al-Balad, Jeddah’s Corniche is a symbol of the city’s modern appeal. Stretching over 30 kilometers along the Red Sea, the Corniche features beautifully landscaped parks, walking paths, and recreational areas.
At its center stands the King Fahd Fountain, the tallest of its kind in the world. Illuminated at night, this iconic landmark creates a magical atmosphere, making it a favorite spot for locals and tourists alike. The Corniche is also lined with cafés and restaurants where you can enjoy stunning sea views while savoring local and international cuisines.
Cultural Renaissance in Jeddah
Jeddah has become a cultural hotspot, showcasing Saudi Arabia’s growing emphasis on art and innovation. The Jeddah Art Promenade features public art installations and sculptures by renowned local and international artists.
The city also hosts the annual Red Sea International Film Festival, which attracts filmmakers and cinephiles from around the globe. This event highlights Jeddah’s role in Saudi Arabia’s cultural renaissance and offers a platform for creative expression.
For those interested in more immersive experiences, the Jameel Arts Centre and other galleries in the city provide a closer look at contemporary art and the narratives shaping the region today.
Nature and Adventure by the Red Sea
Jeddah’s location along the Red Sea makes it a paradise for nature lovers and adventurers. The waters are renowned for their vibrant coral reefs and marine biodiversity, making diving and snorkeling popular activities. Dive centers across the city offer guided tours to explore shipwrecks, coral gardens, and thriving underwater ecosystems.
If you prefer staying above water, head to Obhur Creek, where pristine beaches and water sports await. From jet skiing to paddleboarding, this serene escape is ideal for families and adventure seekers alike.
Shopping and Dining in Style
Jeddah offers a wide range of shopping experiences, from luxury malls to traditional markets. Red Sea Mall and Mall of Arabia are popular destinations for international brands, dining options, and entertainment facilities.
Food lovers will also delight in Jeddah’s culinary scene, which combines traditional Saudi flavors with global influences. Must-try dishes include kabsa (a spiced rice dish with meat) and mutabbaq (a savory stuffed pancake). Don’t miss out on fresh seafood dishes, as Jeddah’s coastal location ensures the best catch from the Red Sea.
Jeddah’s Visionary Transformation: A 20-Year Plan for Sustainable Growth

Jeddah, Saudi Arabia’s bustling port city along the Red Sea, is embarking on an ambitious 20-year transformation plan aimed at sustainable growth, enhanced livability, and economic diversification. Spearheaded by global infrastructure firm AECOM, the initiative seeks to reshape the city’s urban landscape, addressing challenges and leveraging opportunities to position Jeddah as a model for modern urban development.
Strategic Urban Planning
The comprehensive plan focuses on strategic urban planning to accommodate population growth while preserving the city’s cultural heritage. Key components include the development of sub-regional, structural, and local plans that integrate land use, transportation, and environmental considerations. This holistic approach aims to create well-connected urban centers that foster community engagement and economic vitality.
Enhancing Public Transportation
A cornerstone of the plan is the enhancement of public transportation infrastructure. By strategically locating metro stations and improving accessibility, the initiative encourages residents to reduce reliance on private vehicles. This shift not only alleviates traffic congestion but also promotes environmental sustainability by lowering carbon emissions.
Creating People-Friendly Public Spaces
The creation of people-friendly public spaces is critical to the plan’s success. Efforts are underway to improve streetscapes, parks, and recreational areas, providing residents with accessible and attractive environments. These enhancements aim to foster social interaction, promote healthy lifestyles, and elevate the overall quality of life in Jeddah.
Sustainable Stormwater Management
Addressing environmental challenges, the plan includes a robust stormwater management strategy. Following past incidents of flooding, a long-term program has been implemented to safeguard the city’s 3.5 million residents. This initiative not only protects against future storms but also supports Jeddah’s vision of becoming a resilient and prosperous world city.
Economic Diversification and Employment Generation
The transformation plan emphasizes economic diversification by attracting investments in various sectors, including tourism, commerce, and technology. By creating new business opportunities and generating employment, the initiative aims to strengthen Jeddah’s economic foundation and reduce dependence on traditional industries.

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