Wego Partners with Bahrain Tourism Authority to Promote Kingdom’s Rich Heritage
In a groundbreaking move to promote Bahrain as a must-visit destination, Wego, one of the leading online travel platforms in the Middle East and North Africa (MENA), has entered into a partnership with the Bahrain Tourism and Exhibitions Authority (BTEA). This new collaboration is set to enhance Bahrain’s global visibility by leveraging digital platforms to showcase its rich cultural history, diverse attractions, and modern developments to travelers from around the world.
Strengthening Bahrain’s Position as a Top Tourist Destination
Through this partnership, Wego aims to promote Bahrain as a premier travel destination in the region. The platform will integrate Bahrain’s top tourist attractions, hidden gems, and exclusive travel deals into its website and mobile application. This means that users across the globe will be able to access a wealth of information and discover Bahrain’s unique blend of ancient traditions and modern amenities in one place.
The partnership will see the creation of dedicated sections on Wego’s platform highlighting Bahrain’s historical sites, vibrant local culture, luxury resorts, shopping districts, and family-friendly activities. This strategy not only aims to attract visitors seeking adventure and cultural enrichment but also those looking for relaxation, luxury, and world-class leisure experiences.
Prominent Attractions to Be Promoted Globally
As part of the partnership, several of Bahrain’s iconic landmarks will be in the spotlight, offering travelers an opportunity to explore the Kingdom’s diverse and rich offerings. These attractions include:
- Qal’at al-Bahrain (Bahrain Fort): A UNESCO World Heritage site, this ancient fortress reflects Bahrain’s long-standing maritime history and significance in the region. Visitors can explore the fort’s impressive structures and gain insight into the Kingdom’s archaeological past.
- Bab Al Bahrain Souq: This historic market is a vibrant hub in the heart of Manama, where tourists can experience traditional Bahraini crafts, delicious street food, and unique souvenirs that represent the Kingdom’s heritage. It’s a perfect spot for visitors to immerse themselves in the local culture.
- Al Dar Islands: These tranquil islands off the coast of Bahrain are known for their pristine beaches and crystal-clear waters, making them an ideal destination for relaxation, water sports, and luxury vacations.
- Bahrain International Circuit: Famous for hosting the Formula 1 Bahrain Grand Prix, the Bahrain International Circuit has become a key attraction for motorsport fans. Whether you’re attending an exciting race or simply exploring the state-of-the-art facilities, the circuit promises a thrilling experience for visitors seeking adrenaline-pumping action.
- The Tree of Life: This majestic 400-year-old tree, which stands alone in the desert, is a true marvel of nature and a symbol of resilience. Visitors can take a trip to this remarkable site and witness the beauty of the Kingdom’s natural environment.
These are just a few examples of Bahrain’s diverse attractions, ranging from ancient landmarks to modern marvels, that Wego and the Bahrain Tourism Authority are eager to promote to global travelers.
Statements from Key Stakeholders
This collaboration is being widely praised by key stakeholders, with both Wego and the Bahrain Tourism Authority emphasizing the importance of this partnership for boosting Bahrain’s tourism sector.
Mamoun Hmedan, Chief Business Officer of Wego, expressed his excitement about the collaboration: “At Wego, we are committed to offering our users personalized travel experiences that inspire them to explore new destinations. Bahrain is a unique destination with a rich cultural history and a modern flair, and we’re thrilled to be helping put the Kingdom on the radar of global travelers.”
He further emphasized that the partnership would enhance Bahrain’s tourism visibility and offer travelers a seamless experience when looking to book their trips, whether they are interested in cultural tourism, luxury vacations, or business travel.
Maryam Toorani, Director of Marketing and Promotion at the Bahrain Tourism and Exhibitions Authority (BTEA), echoed Hmedan’s sentiments, stating, “This collaboration comes at a time when Bahrain is looking to diversify and expand its tourism offerings. With Wego’s vast reach and expertise in the travel industry, we are confident that we can attract a larger, more diverse group of international visitors to the Kingdom.”
Toorani also highlighted that Bahrain’s ability to offer both rich heritage and modern luxury made it a highly attractive destination for a wide range of travelers. “Bahrain has something to offer everyone—from history buffs and adventure seekers to families and luxury travelers. This partnership with Wego will help us effectively communicate these offerings to a broader global audience,” she added.
Promoting Sustainable and Eco-Friendly Tourism
In addition to showcasing its cultural landmarks and modern infrastructure, Bahrain is committed to promoting sustainable tourism practices. The Kingdom is home to several eco-friendly initiatives, such as efforts to preserve its natural landscapes, marine life, and wildlife. Among these is the promotion of responsible tourism in areas like the Hawar Islands, a UNESCO-listed site that is home to rare bird species and other wildlife.
The Bahrain government has also launched initiatives to promote sustainable tourism experiences, such as pearl diving, an ancient tradition that has been preserved over centuries. Eco-friendly tours and activities that highlight Bahrain’s natural beauty will also be featured on Wego’s platform.
The Future of Tourism in Bahrain
With this collaboration, both Wego and BTEA are looking ahead to the future of tourism in Bahrain. Over the next few years, Bahrain plans to continue investing in infrastructure improvements, the expansion of its tourism offerings, and the development of new experiences for international visitors.
The Kingdom’s modern approach to tourism, combined with its deep cultural roots, is expected to make it a highly sought-after destination for travelers seeking unique experiences that blend the old with the new.
Conclusion
The partnership between Wego and the Bahrain Tourism and Exhibitions Authority marks a significant milestone for the Kingdom’s tourism industry. By leveraging Wego’s advanced digital platform and extensive user base, Bahrain can now reach a global audience, offering travelers a comprehensive guide to the Kingdom’s cultural and modern offerings.
From ancient forts and traditional markets to world-class resorts and luxury experiences, Bahrain is set to become a major player in the global tourism landscape. This collaboration is not just about promoting travel but about sharing Bahrain’s vibrant heritage, modern culture, and sustainable future with the world.
To read more click here Gulf magazine
for more information click here
