Her journey is one of passion, purpose, and a deep belief in the power of culture to connect communities. Through her role at the Abdul Hameed Shoman Foundation, her personal brand Touched by Farah, and her growing journey as a creative producer, Farah brings people together through creativity, dialogue, and innovation.
Her initiatives including Color & Tune, Azraq Platform, and Ahlan Ramadan are vibrant expressions of her vision to merge art, culture, and community. Farah’s work doesn’t just inspire; it sparks creativity within others, empowering people to see beauty, purpose, and possibility in their own stories.
A Creative Voice Rooted in Culture
Born and raised in Amman-Jordan, Farah’s love for art began in the garden of her childhood home where she curated small theatre shows for her family and neighbours, her passion for art spiked further as she fell in love with ballet and piano, ultimately charging her passion for art, storytelling and expression. Farah often collaborates with her brother, Murad Abu Eisheh, an award-winning filmmaker whose vision and artistry continue to inspire her work today.
Today, that same passion lives on through her work at the Abdul Hameed Shoman Foundation, a leading hub for cultural enrichment and knowledge-sharing in Jordan and the Arab world, supporting everything from public libraries to art exhibitions and film screenings. As a Communication and PR Manager, she amplifies these efforts by giving voice to artists, thinkers, and innovators across the Arab world.
For Farah, communication is not merely a professional skill but an art form capable of inspiring empathy and understanding. She is the creative force behind Music at the Library, Sound and Color, and the Azraq Platform for Creators, transforming ideas into vibrant spaces where people meet, create, and connect.
Founder of Touched by Farah: A Journey of Emotional Expression
Beyond her professional work in culture, Farah built her own creative world through Touched by Farah, a personal project that reflects her distinctive eye for design, aesthetics, and storytelling. What began as a space to express her love for beauty and detail has evolved into a platform that blends art, style, and visual narratives, making creativity accessible and adaptable to both individual and corporate experiences.
Through Touched by Farah, Abu Aisheh reimagines everyday elements through a creative lens, fusing art direction, styling, and design into cohesive stories. Her work celebrates the intersection of craft and concept, as seen in projects like her Breast Cancer Awareness designs, where thoughtful use of color and symbolism carried powerful messages of empowerment.
Most recently, Farah launched Ahlan Ramadan, a product line designed to celebrate the holy month through children’s eyes. Noticing the lack of aesthetic in Ramadan décor made especially for kids, she developed a playful and meaningful concept that quickly went viral in Amman. More than a product, Ahlan Ramadan created moments of inclusion and conversation within families, inviting children to be part of cultural traditions in a joyful and imaginative way.
For Farah, art and design are not confined to studios or galleries, they’re woven into how we live, see, and create. She believes creativity should be both accessible and aspirational, a bridge between beauty and purpose in a world hungry for authenticity and imagination.
A Champion of Communication and Connection
In her role as Communication and PR Manager, Farah masters the balance between creativity and strategy. She sees communication as a bridge that connects people, ideas, and emotions. For her, storytelling isn’t just about sharing information; it’s about creating moments that make people feel seen, understood, and inspired.
Farah is an advocate of collaboration and authenticity. She believes meaningful communication starts with listening and understanding communities’ needs and translating them into creative initiatives that make a difference. Through her leadership, she has strengthened the visibility of cultural programs, opening doors to new audiences and sparking public dialogue around art and culture.
Her ability to blend professionalism with empathy has made her one of the most trusted voices in Jordan’s art and communication scene. A passionate traveler and avid cyclist, she draws inspiration from movement and exploration, most recently, her 650 kilometers cycling trip from Venice to Salzburg where she embraced local neighborhoods and cuisines. Always on a constant mission to shape her artistic perspective.
Empowering the Next Generation of Creatives
OFor Farah, one of the most meaningful parts of her journey has been guiding and supporting young creatives as they take their first steps into the world of art, media, and culture. Grateful for the mentors who guided and believed in her, she now strives to offer that same support to others.
She often finds herself in conversations with emerging artists, listening to their ideas and helping them shape their visions with confidence. For her, mentorship is less about giving answers and more about helping others find their voice and trust to explore their own paths.
Deeply inspired by the richness of Arab culture and heritage, Farah sees it as a source of beauty, identity, and creative strength; she is a firm believer in the unique power it brings to the world. She channels this belief through collaboration, bringing institutions, artists, and communities together to create spaces where new voices are heard and where culture becomes a shared language for creativity and change.
Art as a Language of Empathy
For Farah, it’s all about empathy and her belief that art has the power to bring people closer. Whether she’s curating events, managing communications, or creating her own work, her mission is always to make people feel seen, heard, and connected.
She views art as a universal language that transcends words, a form of storytelling that can bridge differences, unite divisions, and spark compassion. This belief comes to life through initiatives like Color and Tune, which bring together music and visual art to create shared, emotional experiences that speak to people beyond language or background.
Her projects often explore human emotions, relationships, and collective experiences, inviting audiences to reflect on what binds us together rather than what sets us apart. In a world that often feels fragmented, Farah’s work is a reminder that culture is not only about heritage but about humanity.
Looking Ahead: A Future Fueled by Creativity
As Farah Abu Eisheh continues her journey, her vision for the future is rooted in creativity, and cultural exchange. She aspires to expand her work with artists and institutions across the Arab world, building platforms that amplify voices often unheard and celebrate the richness of the region’s cultural heritage.
Her dedication to storytelling, art, and human connection continues to guide everything she does. In every role she plays, whether as a cultural leader, artist, or mentor, Farah is committed to bring light, authenticity, and purpose.
Amid the evolving cultural landscape of the Middle East, her story stands as a reminder that creativity can spark meaningful change. Farah Abu Eisheh isn’t just shaping the future of Jordanian art and culture, she’s helping shape the way people connect, communicate, and create meaning in a changing world.
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