In the heart of Saudi Arabia’s evolving cultural scene, DJ Viva is making noise in the best way possible. She’s not only spinning beats—she’s also reshaping the definition of what it means to be an artist, entrepreneur, and changemaker in the Kingdom. From academia to the main stage, her story is bold, inspiring, and uniquely hers.
From MBA to Music: A Bold Career Shift
DJ Viva, with her unique Canadian–Saudi heritage, was determined to carve out her own space and leave a mark. Armed with an MBA and well on her way to a PhD, she began her career as a lecturer at the Business University . However, the lecture halls were just a decade long journey — something louder, brighter, and far more magnetic was calling her as the shift in Saudi society tilted more toward the arts.
In 2018, she felt a pull toward music and DJing. What began as a personal challenge to try something new quickly became a deep passion. Her early mixes gained attention online, and it wasn’t long before she started performing live, bringing something new and fresh to the Saudi music scene.
Owning the Stage: Big Performances and Big Energy
Once she stepped behind the decks, DJ Viva became unstoppable. She has performed at high-profile events across Saudi Arabia, captivating crowds with her mix of Afro-house, R&B, techno, and Arabic-inspired beats. Her sets aren’t just about music—they’re about creating a vibe and a space where everyone feels included.
Her presence on stage is electric. Whether it’s a film festival, fashion event, or music festival, she knows how to read the room and take people on a journey. Her energy is contagious, and her performances are unforgettable.
Entrepreneur at Heart: Building Brands and Breaking Molds
DJ Viva is more than a performer—she’s a true entrepreneur. She’s the creative force behind several ventures that blend business with art. She co-founded a consultancy called 7Zenith and has been involved in launching creative platforms like Sensation Collective, which brings artists and curators together.
Her beauty line, Viva Cosmetics, celebrates individuality and self-expression. The brand focuses on confidence and boldness—much like Viva herself. Whether she’s launching a new product or mentoring others, her focus is always on creating something meaningful.
🚨 NEW: Feel the Frequency — Vivade Wellness Launch 🚨
When DJ Viva steps behind the decks, you know you’re about to enter a whole different dimension. But this time, the Saudi-Canadian sonic sorceress isn’t just dropping beats — she’s dropping effervescent wellness bombs that fizz, focus, and fuel your frequency.
Say hello to Vivade Wellness: a high-vibe supplement brand designed for the beatmakers, the gym warriors, the late-night creatives, and anyone who lives life in high-definition. It’s not just a brand — it’s a movement, a mindset, and a mission to bring wellness to the heart of the music, nightlife, and hustle culture.
🎵 Born from the Booth, Built for the Body
DJ Viva’s journey is anything but ordinary. A former academic turned performer, aerialist, producer, and entrepreneur, she’s danced between worlds — from Saudi stages to global festivals, from corporate boardrooms to backstage chaos. Through it all, one truth kept resonating:
“Your body is your instrument. If it’s out of tune, nothing works.”
That realization birthed Vivade Wellness — a sleek, science-backed supplement line tailored for high-performing humans who refuse to burn out.
✨ Fuel Your Frequency — The Vivade Way
Let’s meet the opening lineup:
- 💛 SURGE – Electrolytes, reimagined.
- 🔷 AMPLIFY – Nootropic energy without jitters.
- 💖 LO-FI – Calm, focused recovery.
These fizzy tabs are designed for creatives who move fast and dream loud.
🎧 Designed for the Music + Movement Generation
DJ Viva knew the wellness space lacked a voice like hers. Vivade is for those who:
- Meditate to techno
- Hydrate between gigs
- Believe in both deep work & deep play
💫 The Science of Vibes
Ingredients include:
- L-Theanine
- Magnesium Glycinate
- Taurine
- Sugar-free electrolytes
🚀 The Launch Party That Started It All
A neon-lit wellness rave with:
- Female DJ sets
- Supplement hydration bar
- Aerial hoop performances
- Mindful movement sessions
Vivade is live at www.getvivade.com with plans for global expansion by 2026.
“Vivade is more than wellness,” Viva says.
“It’s empowerment through energy.”
Sky’s the Limit: Exploring Aerial Arts
In addition to music and business, DJ Viva has added aerial performance to her list of talents. She’s a trained aerialist and pole dancer, which adds another dimension to her creativity. Her aerial shows are powerful, combining strength, art, and storytelling in the air.
Through her performances, she challenges stereotypes and encourages others to embrace their bodies, talents, and courage. For Viva, movement is another way to express what words and music sometimes cannot.
Pushing for Change: Women in the Spotlight
As one of Saudi Arabia’s first female DJs, DJ Viva has opened doors for many women in the industry. She’s passionate about creating space for women in entertainment, especially in roles that were previously male-dominated. Her work shows that it’s possible to be both fierce and feminine, professional and artistic.
She often mentors younger women and supports projects that promote gender equality in the arts. Through her visibility, she’s helping shift public perception and proving that women can lead in every part of the creative world.
Art with Purpose: Curating and Collaborating
DJ Viva also has a deep love for visual art. Through her work with galleries and artistic collectives, she connects with other creatives and curates experiences that go beyond entertainment. These events mix music, performance, and visual storytelling to create something immersive and meaningful.
She believes that art should not only entertain but also educate and inspire. Whether she’s DJing or curating a show, her focus remains on creating impactful experiences that resonate.
Finding Her Balance: A Life of Passion and Purpose
Despite her busy schedule, DJ Viva maintains a grounded approach to life. She believes in balance—between ambition and rest, public performance and private reflection. Her life is a mix of music, business meetings, rehearsals, travel, and creativity. But through it all, she stays true to herself.
She often shares moments from her life with her followers, not just the glamorous ones but also the challenges and lessons. Her honesty and transparency make her relatable to many young creatives who are trying to carve their own path.
What’s Next for DJ Viva?
For DJ Viva, the journey is just beginning. With new music projects in the pipeline, collaborations with fellow artists, and plans to expand her businesses, she continues to push boundaries. She’s also exploring ways to bring more art-focused community events to the region, aiming to inspire the next generation of talent.
Her dream?
More cultural spaces. More creative freedom. More young people believing they can succeed—no matter where they come from.
Also read: Kholoud Attar: Pioneering Saudi Arabia’s Creative Renaissance
