Amal Ayadi, a bold and creative graphic designer from Tunisia, is fast becoming a name to watch in the Gulf’s ever-evolving design scene. Known for her sharp visual style and deep cultural insight, Amal has carved out a unique creative path that began in the bustling streets of Dubai and now flourishes in Riyadh.
She is currently a graphic designer at MBC Group and an on-air designer for Al Arabiya, two of the biggest names in the Arab media industry. But her story is much more than job titles it’s about passion, persistence, and purpose.
From Tunisian Roots to Dubai’s Creative Energy
Born and raised in Tunisia, Amal always had a love for art and storytelling. Her journey took a major leap when she moved to Dubai. For four years, she immersed herself in one of the most dynamic creative hubs in the Middle East. Dubai offered her exposure to a fast-paced design world filled with international clients, modern aesthetics, and a high standard of excellence.
There, Amal began shaping her own creative voice bold, clean, and rooted in purpose. She worked on brand identities, campaign visuals, and broadcast packages that reached millions. Dubai taught her how to think globally, design under pressure, and stay ahead of trends.
Riyadh: A New Chapter Full of Culture and Contrast
After her successful run in Dubai, Amal relocated to Riyadh, a city that is rapidly reinventing itself. For her, Riyadh offers more than just a job it’s a source of daily inspiration. From the soft glow of desert sunsets to the vibrant cultural revival happening in Saudi Arabia, everything fuels her creativity.
In Riyadh, tradition meets innovation. The city’s emerging design culture is young, ambitious, and full of energy. For Amal, this is the perfect environment to explore new visual languages, tell authentic stories, and collaborate with rising creative talents.
Designing for Millions: Her Role at MBC and Al Arabiya
At MBC Group, Amal contributes to major projects that shape the visual identity of one of the most influential media networks in the region. Her work is seen by audiences across the Arab world, whether on television, social media, or digital platforms.
As an on-air designer at Al Arabiya, she works in a high-pressure newsroom environment. Here, visuals must be not just beautiful, but also clear, fast, and informative. She designs news graphics, visual transitions, and branding elements that support breaking news, live broadcasts, and special programs.
This dual experience branding and broadcast has given Amal a powerful edge. She understands how to connect emotionally with viewers while staying true to the channel’s identity.
A Research-Driven Creative Mind
What sets Amal apart is her ability to blend creativity with research. With a Master of Research degree, she doesn’t just design from instinct she designs with meaning. Every color, shape, and font choice is backed by purpose. She considers audience behavior, cultural symbolism, and emotional response before she even starts sketching.
This thoughtful process gives her work depth and relevance. It also helps her create designs that not only look good but also resonate with people across different regions and cultures.
Blending Borders: A Unique Aesthetic Style
Amal’s work is a reflection of her journey across borders. Her designs often mix elements from Tunisian art, Emirati modernism, and Saudi culture. This cross-border influence creates a style that is both unique and widely appealing.
She draws inspiration from the architecture, light, and colors around her. Whether it’s a traditional mashrabiya pattern or the typography on a local street sign, Amal finds beauty in everyday Gulf life. Her work often features rich textures, minimalist layouts, and storytelling that feels both local and global.
Empowering Women in Design
In a region where women are steadily rising into leadership roles, Amal stands as a proud example. Her presence in major media organizations shows how far female creatives have come and how much potential still lies ahead.
She actively supports and mentors younger female designers, especially those just starting their careers in the Gulf. Her message is clear: you can stay true to your roots, work with purpose, and still break boundaries.
Major Achievements and Career Highlights
- Graphic Designer at MBC Group
Contributed to branding campaigns, on-screen graphics, and digital visuals for one of the most-watched networks in the Arab world. - On-Air Designer at Al Arabiya
Designed breaking news graphics and visual packages that support real-time broadcasts with speed and clarity. - Master’s in Research
Used academic insight to fuel a creative process that blends logic with emotion, art with purpose. - Cross-Border Portfolio
Worked in Dubai, Tunisia, and Riyadh, combining diverse visual cultures into a single, powerful design language.
A Voice in Riyadh’s Design Renaissance
Today, Riyadh is witnessing a creative explosion. From public art installations to fashion festivals and digital media hubs, the Saudi capital is buzzing with ideas. Amal is right at the heart of this wave. She collaborates with local studios, joins design events, and supports cultural programs that celebrate Gulf identity.
She believes design is not just decoration it’s a tool for storytelling, connection, and cultural pride. Her work reflects the spirit of a region that is looking inward and outward at the same time: honoring heritage while embracing global creativity.
Looking Ahead: What’s Next?
Amal’s future looks bright. Many believe she’s gearing up to launch her own design studio, where she can work more independently and take on larger, more personal projects. She may also explore collaborations with fashion brands, art galleries, or tech companies.
One thing is certain: wherever she goes, she will carry the same mission to tell real stories through thoughtful design. Do follow her on Instagram.
Also read: Saudi Arabia Launches Verified Hajj Packages Amid Fraud Crackdown
