ROHE Expands Presence in Saudi Arabia with New Showroom and Training Center
GROHE, a leading global brand specializing in complete bathroom solutions and kitchen fittings, has significantly expanded its operations in Saudi Arabia by opening a new showroom and training center in Jeddah. This strategic move underscores GROHE’s commitment to enhancing its presence in the Middle East and supporting the Kingdom’s economic diversification goals.
GROHE :New Showroom in Jeddah
The newly inaugurated showroom in Jeddah serves as a state-of-the-art facility where customers can explore GROHE’s extensive range of products, including faucets, showers, and concealed cisterns. Designed to provide an immersive experience, the showroom allows visitors to interact with the latest innovations in bathroom and kitchen fittings, offering a firsthand look at the quality and design excellence that GROHE is renowned for.
Training Center to Support Local Expertise
In addition to the showroom, GROHE has established a training center in Jeddah, covering approximately 160 square meters. Equipped with advanced technology, the center is dedicated to educating and training local professionals, including plumbers, designers, and architects. The training programs focus on product knowledge, installation techniques, and sustainable practices, aiming to elevate the skill set of the local workforce and ensure the highest standards of service in the industry.
Alignment with Saudi Vision 2030
GROHE’s expansion into Jeddah aligns with Saudi Arabia’s Vision 2030, which emphasizes economic diversification and the development of key sectors such as construction, manufacturing, and logistics. By establishing a presence in Jeddah, GROHE contributes to the Kingdom’s objectives by introducing advanced German technology, fostering local talent, and enhancing the local supply chain. This initiative supports the growth of Saudi Arabia’s construction and real estate sectors, providing high-quality products and services that meet international standards.
Strategic Partnership with Zamil Plastic Industries Co.
In September 2024, GROHE entered into a strategic partnership with Zamil Plastic Industries Co., a subsidiary of the Zamil Group, to establish its first manufacturing facility in Saudi Arabia. Located in Dammam, the facility spans over 26,000 square meters and employs more than 200 local staff. This facility produces concealed cisterns, marking GROHE’s first manufacturing presence in the Middle East. The collaboration aims to bolster local supply chains and contribute to the Kingdom’s economic growth by localizing production and creating job opportunities.
Commitment to Quality and Sustainability
GROHE’s operations in Saudi Arabia adhere to the brand’s global standards of quality and sustainability. The manufacturing facility in Dammam integrates advanced German technology with local expertise, ensuring that products meet rigorous quality and environmental standards. The training center in Jeddah further reinforces this commitment by educating professionals on sustainable practices and the latest industry developments, promoting a culture of excellence and responsibility within the local market.
Future Prospects
GROHE’s expansion into Saudi Arabia, through the establishment of the showroom, training center, and manufacturing facility, signifies a strategic investment in the Kingdom’s future. By enhancing its presence and operations, GROHE aims to support the growth of the local economy, contribute to the development of the construction and real estate sectors, and provide high-quality products and services that meet the evolving needs of Saudi consumers.
For more information about GROHE’s products and initiatives in Saudi Arabia, visit their official website or contact the Jeddah showroom directly.
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