Who is Firas Kazma?
Firas Kazma is not just a food and travel content creator—he’s a driven entrepreneur, daily video creator, and a rising digital star in the UAE. Known for his charming personality, cinematic storytelling, and love for food, Firas shares daily reels that blend street eats, luxury dining, and behind-the-scenes moments from his growing food business. He’s also become a familiar face beyond social media, hosting regional food and adventure shows on platforms like OSN and Discovery.
As the co-founder of Kazztreats, a premium snack brand, and a digital storyteller with a strong following on Instagram, YouTube, Threads, and TikTok, Firas balances his roles as a CEO by day and a passionate foodie by night. He also co-owns a media production company with his creative partner Joudi Idries, which powers all of his shows and digital content—positioning Firas at the intersection of entertainment, entrepreneurship, and culture.
The Vision: Lifestyle. Struggle. Success.
Firas’s content goes beyond beautiful food shots. His real goal is to inspire people. Whether he’s documenting his late-night taste tests or early morning meetings, Firas opens a window into his personal journey—complete with its wins and setbacks.
He shares it all: his work struggles, sleepless nights, and business efforts. By doing so, he connects with people not just as a creator, but as someone who is building his dream from the ground up. This storytelling-first approach has also led him to create immersive travel and food shows, capturing culinary traditions across the Gulf, including coastal heritage in Fujairah and Abu Dhabi.
Daily Grind: One Reel at a Time
Firas posts a new reel every single day—yes, every day.
From visiting local cafes to filming exotic food experiences, his camera is always rolling. His videos are colorful, quick, and filled with personality. He’s known for his humorous commentary, expressive reactions, and ability to make any dish look irresistible.
But this consistency comes with a price: long editing hours, tight schedules, and creative pressure. Yet Firas never lets that stop him. Every day, he shows up for his audience with something new, keeping their feeds fresh and delicious. Beyond social content, he’s also producing multi-episode series like “The Red Rock Island,” where he films survival-style food challenges, showcasing raw moments of nature, resilience, and food discovery.
Building Kazztreats: The Entrepreneurial Spark
Kazztreats, the snack brand co-founded by Firas, started as a fun experiment but has now grown into a recognized name among UAE foodies. The brand reflects Firas’s signature taste—bold, vibrant, and made with heart.
The brand offers curated sweet and savory treats that reflect Firas’s love for rich flavors and quality ingredients. While his followers see the final product on screen, behind the scenes, it’s all about planning, tasting, refining, and scaling a business. In 2024, he rebranded and expanded Kazztreats—often referred to now as “Kazz”—into a line of crave-worthy desserts like brownies and biscotti, available via Deliveroo and select retail locations.
Kazztreats reflects Firas’s core belief: “Make it with love, share it with passion.”
“CEO in the Morning, Foodie at Night”
This personal motto captures the unique rhythm of Firas’s life. In the early hours, he’s in meetings, handling operations, logistics, and marketing. But when the sun goes down, his foodie side takes over.
You’ll see him trying new dishes, shooting reels in buzzing street food corners, or testing his own snack recipes. This dual life is what makes his story powerful—it proves that you don’t need to choose between your dreams and responsibilities. You can build both.
What’s more impressive is how he manages a successful cosmetics company operating in the UAE, Qatar, and Oman, while simultaneously building and starring in full-scale productions and show formats.
Behind-the-Scenes: Not Always Glamorous
Firas is refreshingly honest about his journey. He doesn’t pretend that everything is easy or perfect. He talks openly about moments of burnout, days when nothing goes as planned, or when he questions his path.
Creating daily content, running a business, and staying relevant online takes grit. And Firas shares that raw side too. That honesty is what makes people root for him—he’s not just showing the “highlights,” but the hard work behind the scenes.
This was especially evident during the filming of “Arabian Shores” (Discovery / Warner Bros / Fatafeet)—the first marine-focused adventure show in the Gulf, which Firas hosted. The project took months of preparation and pushed him physically and creatively, but also earned him international recognition.
Milestones & Achievements
- Grew a loyal following across platforms with consistent, daily food content
- Co-founded and scaled Kazztreats (Kazz) into a recognized snack brand in the UAE
- Developed a distinctive creator identity by balancing business and creativity
- Hosted regionally acclaimed shows like Master or Disaster and The Big Cheese Adventure on Discovery/Fatafeet
- Inspired a wide audience with his story of discipline, passion, and self-made success
These achievements don’t just show popularity—they show vision, work ethic, and the courage to follow a non-traditional path.
What’s Happening Now
Currently, Firas is expanding his creative direction. His latest reels hint at new food partnerships, fresh snack recipes, and community collaborations. He often features local brands and encourages his followers to explore new flavors.
He’s also diving deeper into cinematic and adventure content, with upcoming episodes of The Red Rock Island—where he survived on a remote island for 24 hours, filmed and directed with his creative partner Joudi Idries. The project is a bold step in merging survival, cooking, and emotional storytelling into one unique format.
He also runs fun giveaways and interactive content to stay engaged with his fanbase. Whether it’s revealing a behind-the-scenes kitchen setup or taking fans along to try the newest trending cafe, Firas keeps things exciting and real.
Why People Love Firas Kazma
- Authenticity – He’s real, raw, and honest about his journey.
- Work Ethic – Daily videos, constant innovation, and never slowing down.
- Relatable Hustle – Balancing business life with a passion project.
- Inspiring Message – He proves you can turn a passion into purpose.
- Cinematic Presence – From social media to professional TV, his visual storytelling is top-tier.
- Community Spirit – He highlights local creators and businesses, not just himself.
Firas’s lifestyle is aspirational, yet achievable. He shows what it means to follow a dream—with eyes open and sleeves rolled up.
Final Thoughts
Firas Kazma is more than a food content creator. He’s a modern storyteller, show host, entrepreneur, and motivator. His journey from a simple snack idea to a full-blown brand, and from reels to regionally broadcasted shows, is proof that passion pays off—if you’re willing to show up every day.
His story isn’t about overnight fame or shortcuts. It’s about grit, flavor, and believing in your dream long enough to taste it. Do Follow Instagram
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