From Chubby Egyptian to Dubai Producer – Heba’s Rise
Heba Nizar—also known online as @Heba Abuzaid—has carved an inspiring path from Egypt to the heart of Dubai’s media industry. Today, she’s a prominent TV Producer in DXB, the creative hub of the United Arab Emirates. But her journey wasn’t handed to her—it was earned through grit, passion, and unwavering vision.
Early Life & Identity
Heba grew up in Egypt, where her warm personality and endearing online presence earned her recognition as “Heba Abuzaid”—the name her friends, colleagues, and fans know her by. That identity became a brand she embraced, using it to project confidence and authenticity—qualities that would fuel her later success.
Crossing Borders
Determined to grow in her field, Heba moved to Dubai after years of hard work in Egypt. She previously teamed up with big names in the industry, and the opportunity to work with renowned Director Tarek Al Arian in her early years opened many doors for her. Furthermore, her roles at MBC Dubai, Rotana Khalijia, and Al Aan TV paved her path to a thriving media career.
As a TV Producer, Heba cut her teeth on a variety of programming—from documentaries to entertainment segments. Each project refined her skills and built her reputation in a new, competitive market.
How Heba Abu Zaid Built “Sensation by Heba” in Dubai
Today, Heba runs “Sensation by Heba” (دخون), a small home business that brings old-school Middle Eastern oud and fragrances to a modern audience. Although it’s a small venture, it’s a rich expression of her creativity and culture.
Roots & Licensing
With her roots firmly in Egypt and operational base in Dubai, Heba launched “Sensation by Heba”—a home bukhoor business popular in Gulf countries. The venture merges tradition and innovation, adding a unique, intimate touch to her portfolio.
Crafting a Niche
The small home venture’s signature products—oud and dokhoon—resonate deeply with customers who crave authentic fragrance experiences. Heba’s digital storefront and social media presence make orders easy and accessible, particularly through WhatsApp marketing and Instagram reels.
From Struggle to Success – Heba Nizar’s Inspiring Journey
Heba’s story is more than a rise to success—it’s a lesson in perseverance, self-belief, and turning setbacks into springboards.
Challenging Beginnings
The media industry is fiercely competitive. It was tough for Heba at first—juggling long hours, tight deadlines, and strong competition. But she focused on honing her craft, networking strategically, and learning the ropes on the job.
Breaking Through
Her perseverance paid off. Within a few years, Heba secured roles producing segments at Al Aan TV, Rotana Khalijia, and MBC. These high-profile roles gave her visibility and confidence, proving she belonged in the big leagues.
Daily Life in Dubai: Producer & Small Entrepreneur
What does a day in Heba Nizar’s life look like? Let’s take a peek at her world:
Morning Hustle: Early gym session or jogging, then diving into emails, production meetings, and calls.
Office/Studio Time: Overseeing shoots, managing teams, and editing segments for TV or online platforms.
Afternoon Projects: Developing fragrances, meeting suppliers, and designing packaging for Sensation by Heba.
** Evening Check-ins:** Social media updates, engaging with her community, and shipping orders for her small home business.
Late-night Relaxation: Downtime with family or planning next-day strategies—balancing her roles with a clear, ambitious path forward.
Every role—TV Producer and small business owner—comes with its demands. But Heba thrives under pressure by staying organized, leaning on a strong support network, and keeping her goals in view.
The Vision: Inspiring Through Realness & Tenacity
Heba Nizar’s story is a testament to her clear vision: to inspire others through her authentic lifestyle, struggles, and achievements. She shatters stereotypes about women, body image, and success—showing what’s possible through resilience and self-belief.
Cultural Pride: Showing her Egyptian roots while succeeding in a Gulf media industry.
Body Confidence: Embracing herself and her nickname to promote self-love and positivity.
Female Empowerment: Rising through hard work and perseverance in a male-dominated industry.
Multi-faceted Career: Transitioning from production to small business, while honoring her rich media background.
What’s Next for Heba Abu Zaid?
Looking forward, Heba is leveling up on all fronts:
Expanding Fragrance Line: New scent profiles, premium packaging, and possibly extending delivery to a wider market.
Media Projects: Producing digital content—mini documentaries, lifestyle series, or podcasts—centered on culture, media, and entrepreneurial journeys.
Mentorship & Workshops: Using her experience to mentor young women in media, offering workshops or online sessions.
Collaborations: Partnering with influencers, artists, and media houses across the MENA region to create crossover projects.
Why Heba’s Story Matters
Heba Nizar’s journey isn’t just motivational—it’s instructive and aspirational.
Authenticity Wins: She turned her nickname and small venture into a powerful reflection of her culture and confidence.
Adaptability in Action: From TV production to home business, Heba shows how versatile skills and smart pivots lead to growth.
Cultural Bridge: As an Egyptian thriving in Dubai, Heba highlights the rich roles Arab women can play across borders.
Final Word
Heba Nizar proves that identity—whether cultural, physical, or professional—can be a powerful asset when you own it. Her journey from Egypt to Dubai, from TV production to small home business, is marked by authenticity, hard work, and a bold vision.
Through “Sensation by Heba”—and her ongoing media career—Heba is blending culture, creativity, and passion. Her story shows that perseverance, adaptability, and passion pave the way forward.
Do follow on Instagram
Richard’s Coffee in Shuwaikh– Artisan Coffee with an Industrial Vibe
