Reading: How Hiba Fouad Reinvented Dubai Beauty, One Brush Stroke

How Hiba Fouad Reinvented Dubai Beauty, One Brush Stroke

Mohammad Salim
5 Min Read

From Struggle to Success: Meet Hiba’s Dubai Makeup Beauty Brand

Hiba Fouad, known as “Makeup by Hiba,” is a Dubai‑based digital creator and makeup artist who has built her brand from the ground up. With over 12,000 Instagram followers, Hiba balances her glamorous work with an inspiring, real‑life journey. Whether you’re here for pro tips or sheer motivation, her story is all about dedication, creativity, and dreams taking flight.

Early Life and Creative Beginnings

Hailing from Jordan, Hiba discovered her passion for makeup early on. She immersed herself in art and beauty, treating each face like a canvas. A turning point came when she enrolled at ESMOD Dubai’s makeup program—where she learned that makeup isn’t just about technique, but the art of transforming confidence .

Finding Her Voice as a Digital Creator

Once training was done, Hiba embraced social media. She launched “Makeup by Hiba” on her Instagram, posting tutorials, lifestyle glimpses, and Dubai diaries. Her authenticity and hands‑on approach struck a chord—followers loved seeing both her glam transformations and behind‑the‑scenes hustle.

The Daily Grind: Lifestyle Meets Passion

Hiba’s days are a whirlwind of appointments, content‑creation, and client calls. She works with brides, models, and everyday glam-seekers across Dubai. Between sessions, she explores the city—coffee at Alserkal Avenue, photo shoots in Palm Jumeirah, and rooftop sunsets in Business Bay—capturing it all in elegant visuals for her feed.

Challenges on the Road to Success

Becoming a sought‑after makeup artist wasn’t easy. Hiba overcame fierce competition, long training hours, and balancing digital content with client expectations. Plus, she faced the pressure of staying relevant in Dubai’s fast‑paced social scene. Her secret? A blend of continuous learning, consistency, and genuine connection with her followers.

Key Achievements and Milestones

  • Earned a professional degree from ESMOD Dubai
  • Collaborated in shoots and partnerships with top fashion names across the UAE
  • Built a polished Instagram following of 12K+ fans, using it to book clients and inspire followers
  • Delivered standout looks—from desi‑bride glam to editorial spreads seen on beauty feeds

Behind the Glam: Personal Wins

It’s not all makeup brushes and selfies. For Hiba, self‑care and mental wellness drive creativity. She shares her yoga classes by the beach, quiet minutes reflecting on her goals, and candid moments of self-doubt. This honesty makes her more relatable—and, ultimately, more inspiring to her followers.

  • Cutting‑edge Tutorials: Hiba posts trend‑inspired reels—like smoky Dubai night looks or natural bridal glow
  • Brand Collaborations: She’s working with skincare and beauty brands, testing products, and sharing honest reviews
  • Makeup Masterclasses: Short, shareable lessons that cover contouring, lashes, and keeping makeup on under Dubai heat
  • Community Builds: She has begun mentoring artists online, encouraging them to turn passion into profession

Impact: Inspiring a Generation

Hiba’s work goes beyond artistry—it’s about lighting a spark in her followers. Young women message her saying they found confidence to step into a classroom or book their first client. Her blend of glam, real talk, and self‑care tips creates a ripple effect—helping many feel fearless in their journey.

What’s Next on Hiba’s Agenda?

Looking forward, she’s planning to open a signature micro‑studio in Dubai, host live makeup events, and maybe publish an e‑book on “Makeup Basics for Beginners.” With her eyes on collaborating with regional celebrities, expanding into media and public talks, and launching a dedicated YouTube channel, Hiba’s momentum shows no sign of slowing.

  • Stepping Into Media & Talks
  • Collaborating with Regional Celebrities
  • Opening Her First Signature Studio
  • Launching a YouTube Channel

Why Hiba’s Story Matters

In a world where dazzling images often hide reality, Hiba’s story sparks hope. She proves that passion, hard work, and authenticity can build dreams. Her journey—from student to creator to Dubai influencer—reminds us that everyday hustle, paired with honesty, can create lasting impact. Do follow her on Instagram.

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