Mona Altamimi, better known as @monatamimi77 on social media, represents a growing generation of women who are choosing purpose alongside leadership, and passion over predictability. Her story is one that blends the creative freedom of photography with the strategic drive of marketing — all wrapped into a powerful, globe-spanning travel business now known as TROBE
For Mona, the journey wasn’t linear. With more than 18 years of solid experience in the corporate world and a track record of holding leadership roles including Vice President of Marketing in the real estate sector, her decision to expand her path came from an inner desire to pursue something more aligned with her spirit: travel, creativity, and storytelling — all while staying connected to her passion for impactful marketing leadership.
A Defining Moment of Courage
A pivotal turning point in Mona’s early career came when she stepped into a leadership role as VP of Marketing while simultaneously nurturing her love for travel and photography. Balancing a demanding career and a growing creative calling wasn’t easy, but it built in her the muscle of adaptability and strategic planning tools that would later help her launch TROBE.
In Mona’s words, that period was not just a test of professional skills, but also a lesson in self-discovery. “I learned the importance of clear communication and how to lead teams while also pursuing what set my soul on fire,” she reflects.
Passion Became Her Compass
Mona’s transition into the travel industry wasn’t random. It was an intentional shift shaped by years of traveling with a camera in one hand and a marketing plan in the other. “I was inspired by the way travel and photography allow you to connect people, places, and emotions,” she says.
With the discipline of a seasoned executive and the heart of an explorer, Mona found a unique space where her dual talents — in marketing leadership and creative storytelling — could not only coexist, but thrive side by side.
Building TROBE: The Brand, The Dream
TROBE is more than a travel company it’s a lifestyle brand rooted in curated experiences and authentic storytelling. It was born from Mona’s vision to make travel meaningful, inclusive, and empowering — especially for women.
Through TROBE, Mona creates custom group trips, personalized travel consultations, and transformational itineraries. Each experience is designed to leave an emotional imprint, inspiring travelers to see the world and themselves with new eyes.
This venture marks the beginning of a new chapter — one that merges my leadership experience with my creative passions, without closing the door to future roles in strategic marketing where I can continue making an impact.
A Career of Depth and Discovery
Mona’s career began in marketing, where she spent over 20 years crafting campaigns, managing teams, and leading strategic projects. Her Master’s in Marketing gave her the academic depth, but her real growth came from working in high-pressure environments that demanded both precision and innovation.
While she was advancing in her corporate career, Mona continued to travel, build her photography portfolio, and engage in international exhibitions. One standout moment includes a collaboration with National Geographic, which validated her talent and fueled her passion even more.
Entrepreneurship fuels her creative side, Mona continues to stay connected to the corporate world — remaining open to opportunities where she can bring her expertise in marketing, brand strategy, and communication into new leadership roles.
Challenges That Shaped Her Vision
Like most entrepreneurs, Mona faced challenges especially in merging her corporate discipline with her artistic freedom. “The hardest part was letting go of the structure and certainty that comes with a job title. Starting your own business is vulnerable,” she shares.
There were doubts, financial risks, and the constant pressure of proving oneself. But Mona embraced each challenge as part of the process. Her biggest strength? Adaptability. She believes in loving the process, not just the outcome. “Enjoying each step is what keeps you grounded and moving,” she advises.
The Mission Behind TROBE
Today, Mona is focused on expanding TROBE with a clear mission: to create transformative travel experiences that celebrate diversity, connection, and culture. Her work isn’t just about seeing places — it’s about how people feel when they return from those places.
She also strongly supports women-led travel groups, giving other women the opportunity to explore the world safely, confidently, and with meaning. “Traveling in groups of like-minded women can be incredibly powerful and healing,” Mona emphasizes.
Impacting Lives, One Journey at a Time
“Through her newly launched travel brand, Mona has started helping people experience the world in more meaningful ways — and she looks forward to growing that impact with time.”
But it’s not just about her clients. Mona also uses her platform to educate and empower others in the travel industry. Through workshops, speaking engagements, and social media storytelling, she encourages young women to pursue their dreams fearlessly.
Advice for the Next Generation
If Mona could speak to her younger self, she would say: “Trust the journey. Every step, even the difficult ones, teach you something. Stay flexible, follow your instincts, and never stop learning.” This philosophy has guided her from boardrooms to backpacking trails, and now into the hearts of travelers across the world.
She also reminds others that success is a process, not a final destination. “You won’t have all the answers right away. And that’s okay. Just take the next best step.”
A Legacy of Passion, Purpose, and Power
Mona Altamimi’s vision for the future is bold yet deeply personal. She hopes to leave a lasting mark on the travel industry not just through her company, but through the way she inspires others to see the world with open hearts.
She wants to be remembered not only as a successful entrepreneur, but as a creative leader who made travel more accessible, more soulful, and more connected. Her lifestyle, built on passion, vision, and courage, is a beacon for those looking to build something of their own.
What’s Next for Mona?
With TROBE in its early stages, Mona is focused on laying strong foundations — building her vision one trip, one story, and one connection at a time. At the same time, she remains open to executive opportunities in the marketing and communications field, where she can continue leading impactful work while growing her travel brand.
These subtle but clear edits help position you as a woman who’s multi-passionate but still anchored in leadership — not someone who simply “left” corporate life.
This rare mix allowed her to design travel experiences that are not just beautiful, but also deeply personal and enriching — all while keeping her roots in strategic thinking and marketing leadership.
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