In the bustling cities of Abu Dhabi and Riyadh, Nabila Shaikh stands out as a powerful force of creativity, ambition, and inspiration. A proud mother of three, a lifestyle influencer, and the founder of two successful ventures, Nabila’s journey is nothing short of remarkable. She embodies the idea that dreams can become reality with determination and a clear vision.
Balancing personal and professional roles with grace, Nabila is not just creating content—she’s building a legacy. From food and travel to entrepreneurship and fashion, her story inspires many, especially women in the Gulf and beyond, to pursue their passion and push past limitations.
A Life Between Abu Dhabi and Riyadh
Living between Abu Dhabi and Riyadh has given Nabila a unique perspective. She draws inspiration from both cultures, blending the modern lifestyle of the UAE with the rich traditions of Saudi Arabia. This cross-cultural influence is evident in her Instagram page @enchanting_nabz, where she shares everything from restaurant reviews and scenic travels to her daily life as a mother and businesswoman.
Her vibrant yet relatable content connects deeply with her growing audience. Whether she’s sipping karak tea in Riyadh or exploring hidden gems in Abu Dhabi, her posts are filled with warmth, creativity, and authenticity.
Creating Nsquarez Marketing
Driven by her passion for storytelling and digital growth, Nabila launched Nsquarez Marketing, a digital marketing and PR agency. What started as a dream is now a full-fledged company that supports influencers, brands, and events in making a powerful digital impact.
The agency provides influencer marketing, content creation, brand building, and event coverage. It’s known for its customized strategies that help clients thrive online. Nabila’s strong leadership and marketing insight have made Nsquarez a trusted name, not just in the Gulf, but also in regions like the USA and France.
Under her guidance, the agency has worked with leading restaurants, hotels, and fashion brands. One of its standout moments was managing PR and influencer marketing for the Pluma Show on Yas Island, which included big names from the industry. Additionally, the agency served as the official influencer marketing partner for IIFA 2024, which also took place on Yas Island.
Enchanting Bella: A Brand Born from Passion
As someone deeply connected to fashion and modest wear, Nabila took her creative spirit a step further by founding Enchanting Bella. This fashion brand celebrates modesty while embracing elegance and modern design. From abayas to everyday outfits, the brand focuses on high-quality fabrics and thoughtful design details.
Nabila personally oversees the production and sourcing, making sure every piece meets her standards. Her eye for style, combined with her understanding of what modest fashion consumers want, has helped Enchanting Bella carve a space in the ever-growing fashion market of the Middle East.
What sets the brand apart is its message: modest fashion can be both empowering and beautiful. Enchanting Bella is not just about clothing—it’s about confidence, self-expression, and identity.
A Recognized Influencer in Food and Lifestyle
Nabila’s influence doesn’t end with entrepreneurship. She has earned her place as one of the top food influencers in Abu Dhabi, appreciated for her honest reviews, beautiful visuals, and engaging storytelling. She’s not just a food influencer but also a prominent voice in fashion, beauty, and lifestyle. Her ability to highlight not just the food but also the ambiance, service, and hidden details has made her a favorite among foodies and brands alike.
From luxury hotels to street food stalls, Nabila brings each experience to life with her camera and words. Her followers trust her recommendations because she shares her genuine experiences, not just curated ads.
She has also collaborated with several prestigious events, including international film award functions, food festivals, and fashion shows, adding more feathers to her influencer hat.
Juggling Family Life and Career
One of the most relatable and inspiring aspects of Nabila’s journey is how she balances her thriving career with motherhood. Being a mom of three is a full-time role in itself, yet Nabila manages to shine in every space she enters.
She often shares snippets of her family life, which adds a personal touch to her content. Her audience, especially young mothers, connect with her because she doesn’t try to portray perfection. Instead, she showcases her real life—sometimes messy, often busy, but always filled with love and ambition.
For many women, Nabila is living proof that you don’t have to choose between being a mother and being a successful entrepreneur. With the right mindset and support, you can do both and do it well.
Empowering Women Through Her Journey
Nabila’s story resonates strongly with women across the region. She speaks openly about her challenges and wins, encouraging others to take risks and follow their passions. Her DMs are often filled with messages from women asking for advice, mentorship, or simply thanking her for being a source of motivation.
Through her platforms and businesses, she continuously promotes women-led initiatives, local talent, and homegrown brands. She believes in lifting others as she climbs, making her a true community builder.
Future Plans and Big Dreams
Even with so many accomplishments under her belt, Nabila is far from done. Her dream is to expand her brand’s presence globally while continuing to support local businesses and creatives. She envisions launching new product lines under Enchanting Bella, scaling her marketing agency, and creating educational content for aspiring influencers and entrepreneurs.
She also plans to conduct workshops and mentorship sessions to help other women turn their passion into profession. Nabila knows that knowledge-sharing is key to building a strong and supportive creator community.
As she puts it, “It’s not just about growing your brand—it’s about growing with others, learning together, and creating something meaningful.”
The Power of Being Authentic
In a digital world where many influencers focus on filters and trends, Nabila’s authenticity stands out. She doesn’t follow a formula. Instead, she stays true to herself and her values, which is why her content feels real and relatable.
She talks about the good days, the challenging ones, and everything in between. Her honesty, along with her creative approach, has built trust among her audience, which is the most valuable currency in today’s influencer economy.
Final Thoughts: A Journey of Purpose
Nabila Shaikh’s journey is a beautiful blend of passion, resilience, and heart. She is not just a content creator or businesswoman—she is a storyteller, a mentor, a mother, and a dreamer who believes in building something bigger than herself.
Her life between Abu Dhabi and Riyadh, her ability to juggle multiple roles, and her genuine desire to uplift others make her an inspiring figure in the Gulf’s influencer and entrepreneurial landscape.
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