Yassin is quickly becoming a well-known name in the world of entrepreneurship. Being half Saudi and half Lebanese, his unique background inspires him to create businesses that combine innovation, culture, and lifestyle. As the Co-Founder and CEO of Avriosa and Co-Founder of Barberoksa, Yassin is making waves in both the technology and grooming industries.
From an early age, Yassin gravitated toward entrepreneurship. Growing up between cultures showed him the power of discipline, creativity, and reinvention. But like many founders, his path to success came with real challenges.
A Unique Hybrid Identity Shapes His Vision
Yassin’s Saudi-Lebanese background gives him a distinctive outlook on culture, business, and opportunity. Raised across France, London, and Canada for most of his life, he developed an instinctive ability to navigate diverse environments, understand different perspectives, and adapt quickly. These experiences shaped his mindset blending Middle Eastern depth with European structure and North American ambition.
From an early age, Yassin gravitated toward entrepreneurship. Growing up between cultures showed him the power of discipline, creativity, and reinvention. But like many founders, his path to success came with real challenges.
Overcoming Obstacles on the Entrepreneurial Path
Launching and scaling businesses in the Middle East particularly in highly regulated sectors is rarely straightforward. Yassin faced setbacks, funding hurdles, regulatory complexity, and the constant pressure of building the right teams.
Yet his story is defined by resilience. Every obstacle became an input, not a defeat. He learned, recalibrated, and moved forward with sharper clarity. His ability to stay focused, adapt under pressure, and turn challenges into stepping stones remains a cornerstone of his leadership philosophy.
Avrio Bringing Technology to Life
As CEO and Co-Founder of Avrio, Yassin leads a Saudi-based fintech and health-tech infrastructure company building a new financial operating system for healthcare.
Avrio’s platform, Avrio Claims, solves one of the region’s biggest systemic problems: delayed insurance payouts that cripple clinic liquidity. By connecting insurers, healthcare providers, and banks into a unified exchange, Avrio enables instant liquidity against approved claims creating a new, regulated financial asset class for the industry.
Under Yassin’s leadership, Avrio has rapidly become one of Saudi Arabia’s most promising new infrastructures, backed by strong demand from clinics across the country and growing institutional partnerships. His vision centers on building technology that doesn’t just simplify workflows, but fundamentally restructures how healthcare finance operates.
BarberoKSA Modernizing Grooming with Style
Yassin’s entrepreneurial footprint extends beyond technology. As Co-Founder of Barbero, a Brazilian-born barbershop concept, he helped introduce a new standard of professional men’s grooming to the Kingdom.
Barbero was built on a simple principle: delivering world-class grooming by certified professionals trained in Brazil. The brand quickly gained recognition for its quality and precision eventually becoming a favorite among several top professional football players in Saudi Arabia. Barbero’s rise reflects Yassin’s ability to identify cultural demand, elevate service standards, and build brands that resonate.
Balancing Life, Business, and Leadership
Yassin is known for being open about his daily routines, setbacks, and the realities behind entrepreneurship. This transparency allows people to see him as more than a CEO but as someone navigating life’s pressures while building ambitious companies.
He believes leadership is earned through example: discipline, learning, and staying connected with the community. Whether mentoring young founders or sharing honest reflections online, he aims to inspire through authenticity rather than polish.
Inspiring a New Generation
Yassin’s story carries a clear message: passion and persistence matter, but so does embracing one’s identity. His multicultural upbringing and cross-industry experience allow him to bridge worlds from technology and finance to lifestyle and culture.
Through Avrio and Barbero, he demonstrates how businesses can influence ecosystems, uplift industries, and reshape expectations. His journey encourages young people across Saudi Arabia, Lebanon, and beyond to pursue ambitious paths, even when the road feels uncertain.
Looking Ahead Growth and New Opportunities
Today, Yassin is focused on scaling Avrio’s financial infrastructure across Saudi Arabia and expanding Barbero’s footprint. He continues exploring new markets, strengthening teams, and adopting technologies that push both brands forward.
But beyond growth metrics, his long-term goal is to build brands that elevate standards, empower professionals, and contribute to a more dynamic regional economy.
Why Yassin’s Story Matters
In a region crowded with success narratives, Yassin’s stands out for its honesty and relatability. It highlights the human side of entrepreneurship the setbacks, cultural dualities, and unwavering determination behind the achievements.
His ability to merge culture, technology, and lifestyle has made him a unique figure in the Middle Eastern business landscape. For anyone curious about how identity and vision shape success, Yassin’s story offers a grounded and inspiring example.
Final Thoughts
Yassin’s path is a reminder that entrepreneurship is never just about profits. It is about resilience, heritage, and the desire to build with purpose. Through Avrio and Barbero and through his openness about the journey he continues to inspire a new generation of founders and dreamers across the region.
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Also read: Jebel Al Wakrah: 7 Inspiring Facts About This Hidden Landmark
