Talaat Moustafa Group (TMG) a leading Egyptian real estate giant has announced a massive investment plan, committing more than USD 5 billion into two major development projects in the Sultanate of Oman. This marks a significant expansion of the group’s footprint beyond Egypt, as it seeks to apply its decades‑long experience in building integrated urban communities to new markets.
TMG’s CEO stressed that the decision to enter Oman is backed by the company’s more than 55‑year track record and careful feasibility studies. The ambition is to replicate TMG’s successful model abroad delivering world-class living, smart infrastructure, and integrated communities.
What Are the Projects — Jood and Yamal
The two developments are named Jood and Yamal.
- The “Yamal” project is a coastal, mixed‑use development located in Al‑Munaima along the Gulf of Oman. It features a 1,760‑metre beachfront, a marina, international hotels, and residential units — aiming for a blend of luxury living, leisure, and tourism.
- The “Jood” project sits in Sultan Haitham City. It is envisioned as a modern residential community with smart infrastructure, wide green spaces, and full amenities: homes, commercial and service zones, educational and health facilities, sports and recreation, and more a self-contained urban enclave built for comfort and convenience.
Together, the two developments cover a combined land area of more than 4.9 million square met In total, they are expected to deliver around 15,000 residential units.
Why This Matters — For TMG, for Oman, for Buyers
This move is significant not just for the scale but also for the ambitions touching on real estate, tourism, urban planning, and long-term community development. For TMG, it represents a strategic shift from being a primarily Egypt‑based developer into a regional player in the Gulf. The group aims to deliver a new urban experience to more than 1.5 million people across Oman, and potentially other Gulf countries, by 2030.
For Oman, these projects align well with long-term urban and economic visions. They promise mixed-use developments blending residential comfort, tourist‑friendly beachfronts, and modern living standards potentially boosting tourism, employment, and foreign investment.
For prospective homebuyers or investors especially those interested in Gulf‑region real estate — these developments may offer modern living, luxury amenities, and a chance to be part of new, well‑planned communities. With integrated infrastructure, green spaces, amenities, and a coastal‑tourism mix (in Yamal), it’s more than just property it’s a lifestyle offering.
TMG’s Broader Strategy: Exporting Its Urban Success
TMG isn’t new to master‑planned communities. In Egypt, it gained reputation through developments that integrate housing, services, amenities, and community planning. The expansion into Oman represents a deliberate strategy to export that success building smart cities beyond borders.
By entering new markets, TMG could mitigate risks associated with relying solely on Egypt’s real estate demand or currency fluctuations. Its Gulf expansion brings diversification, foreign‑currency revenue potential, and a broader geographic footprint.
What’s Next — What to Watch For
TMG says sales for units in Yamal and Jood will officially begin from December 2. Over the coming years, as the projects take shape, key elements to watch include: quality of construction, timely delivery of infrastructure and amenities, integration of smart city features, take-up by residents and investors, and how well the living/tourism vision aligns with actual demand.
If successful, these projects may set a new benchmark for real estate development in Oman attracting both Gulf buyers and international interest, and potentially reshaping how people think about living, leisure, and investment in the region.
In Conclusion
TMG’s USD 5 billion investment in “Jood” and “Yamal” is a bold, forward‑looking move — one that reflects confidence in Oman’s growth potential and demand for modern cities. With coastal luxury, integrated communities, smart infrastructure, and a focus on sustainability and lifestyle quality, these projects offer a glimpse into the future of Gulf real estate. For anyone watching Middle Eastern real estate, TMG’s Oman bet is more than just bricks and mortar — it’s a vision of new urban living.
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