Izabella Rekiel: Storytelling with Purpose in Sports, Culture & Heritage
Izabella Rekiel, widely known as Izy Official on Instagram, is a dynamic video creator, presenter, and DJ whose career blends entertainment, sports media, and storytelling with deep cultural insight. As the founder of Impact Media & Events, Izabella is driven by a powerful purpose: to share important stories from the Arab region and beyond, especially through the lens of sports, history, and heritage. Her unique background and diverse skills make her a standout figure in the evolving world of media and content creation.
An “Impact Correspondent” in Global Sports
Known as an “Impact Correspondent,” Izabella stands out for combining her passion for communication with the action-packed world of Formula 1, Formula E, Rally Jameel, Dakar Rally, and the new electric powerboat championship, E1 Series. She is also a regular host for the Fédération Internationale de l’Automobile (FIA), where her voice reaches millions of fans across the globe.
A Natural Shift from Entertainment to Sports Media
Initially known for her international DJ career spanning over 14 years, Izabella’s move into sports media was sparked during the global pandemic. She explains, “I crossed from entertainment to sports media during the pandemic. It was already on my mind that I wanted to do more creative work behind and in front of the camera, and the pandemic gave me that push I needed.”
Her background in DJing provided her with a broad network, while her university degree in journalism and media production equipped her with the tools to pursue this new path. Launching Impact Media & Events allowed her to maintain her presence in entertainment while focusing on content creation with a meaningful purpose.
Current Projects Focus on Sports, History, and Heritage
Izabella’s entry into the media world was not accidental—it was a calculated step fueled by dedication and her natural charisma on camera. She quickly found her niche in presenting, especially within high-energy environments like sports and music.
What sets her apart is how she doesn’t just report on events—she becomes a part of them. At Dakar Rally, Izabella is often seen interviewing key figures, sharing behind-the-scenes insights, and bringing fans closer to the action. Her content is not only entertaining but also informative, bridging the gap between fans and the fast-paced world of motorsports.
One of Izabella’s recent works is the documentary series Rally Jameel, which explores the rally’s journey across historic regions of Saudi Arabia. The documentary delves into the rich cultural heritage of places like AlUla, Ha’il, and Al Qassim, bringing to light stories of ancient Arab women and historical figures. This project is not just a documentary—it represents a personal mission for Izabella to share lesser-known narratives from the Arab world with an English-speaking audience.
She is also actively pitching new projects that fuse sports with history and heritage, aiming to build a portfolio that positions Impact Media & Events as a storyteller with impact. Izabella envisions her company becoming a regional equivalent of National Geographic, highlighting the significance of Arab history and culture in global conversations.
Trusting Intuition as a Key to Success
Throughout her career, Izabella has learned the value of trusting her own intuition over external opinions. She advises, “Don’t listen to others. Follow your intuition – you know exactly what you need to do but you need to face whatever the fear is that is preventing you from acting on it.”
This lesson has influenced how she approaches challenges and decisions, encouraging her to take bold steps even when uncertainty looms. It’s a mindset that fuels her creative projects and leadership style.
Proud Milestones that Define Her Career
Two key achievements stand out for Izabella. The first is a short series she created for the FIA during the Dakar Rally, which focused on the stories of women in the bivouac—the temporary camps set up for rally participants. The positive reception of this series affirmed her direction and purpose.
Her second major achievement came in 2023 with the Rally Jameel documentary. This project involved collaboration with Saudi Arabia’s Ministry of Culture’s Heritage Commission and the Royal Commission of AlUla, requiring deep research and dedication. The documentary introduced English-speaking audiences to important but rarely told Arab stories, including those about Darb Zubaydah, Antarah and Abla, and the ancient rock artist Hajjaj.
This work marked a turning point for Izabella, sparking an obsession with archaeology and ancient Arab history. She sees it as a vital step toward helping the Western world better understand the Middle East beyond common stereotypes and misconceptions.
Vision for Impact Media & Events and Future Ambitions
Izabella’s long-term vision is clear: to expand Impact Media & Events into a major platform for storytelling that bridges entertainment, sports, history, and culture. She aims to spotlight the Arab world’s rich heritage and amplify its voices on the international stage.
Her passion for archaeology and history is becoming central to her career, and she hopes to develop more projects that explore these themes. Izabella’s work is not just about content creation—it’s about making a meaningful impact and changing perceptions through powerful stories.
Conclusion: A Creative Force with Purpose and Passion
Izabella Rekiel’s journey from a resilient immigrant family to becoming a multifaceted media professional is inspiring. Her ability to blend entertainment, sports, and cultural storytelling into impactful content sets her apart in a crowded industry. Through her company Impact Media & Events, she is carving out a niche that values authenticity, creativity, and cultural pride.
As Izabella continues to grow her portfolio and share meaningful narratives, her work promises to influence how audiences worldwide see the Arab region’s heritage and contemporary achievements. She exemplifies how passion, perseverance, and purpose can create lasting impact.
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