A Pandemic Passion Turned into a Full-Time Career
Jiyaa Khaleefa, known as Iamjeeemo on Instagram, started her journey as an influencer during the COVID-19 pandemic. With people stuck at home and unable to visit restaurants, her content became a window to the outside world. The overwhelming response from her audience made her realize her passion, and today, five years later, she has built a thriving career in the industry.
The Moment She Knew This Was Her Calling
Jiyaa didn’t set out to become an influencer, but the love and engagement from her audience kept her going. Seeing people enjoy and trust her recommendations gave her confidence that this was the right path for her. It wasn’t just about sharing content—it was about connecting with people and adding value to their lives.
Her Biggest Achievements So Far
One of Jiyaa’s proudest moments was when one of her videos crossed 100k views for the first time. The flood of appreciative comments reaffirmed her hard work. But an even bigger milestone was meeting Bollywood superstar Shah Rukh Khan through her work—something she never imagined would happen when she first started.
The Challenges She Faced at the Start
Like many influencers, Jiyaa initially enjoyed the perks of free products, food, and gifts. However, she soon realized that content creation was more than just fun—it was a business. Negotiating with brands, proving her value, and ensuring both sides were satisfied was a huge learning curve. Turning her passion into a profession came with challenges, but she tackled them with determination.
What She’s Working on Now
Jiyaa has worked with over 400+ restaurants and top brands like City Center, Vox Cinemas, Botim, Danube Properties, Pizza Hut, Hardees, Ajmal, Ramez, and many more. These collaborations have helped her grow professionally, proving that she was made for this industry.
Her Biggest Source of Inspiration
For Jiyaa, her family has been her biggest support system. Their encouragement allowed her to pursue this career without hesitation, and she is grateful for their trust in her journey.
Staying Positive Thet!
While many influencers face hurdles, Jiyaa has managed to navigate her career without any major failures so far. And she hopes to continue this streak by making smart decisions and staying true to her values.
The Most ImpoMeans to Her
Success isn’t just about numbers or brand deals for Jiyaa—it’s about making an impact. When a brand sees positive results from her collaboration, she considers it a victory. The joy of knowing her work is making a difference is what keeps her going.
Advice to Her to Be Remembered
Jiyaa hopes to leave behind a legacy of integrity and quality work. She wants people to remember her as someone who stayed true to her values and never compromised on her standards. Her advice to aspiring influencers? “Only do what feels right in your heart.”
Final Thoughts
Jiyaa Khaleefa’s journey from a lockdown hobby to a full-time career is a testament to her dedication and passion. With a strong work ethic and an ever-growing audience, she continues to set new milestones in the influencer industry. Follow her journey on Instagram at @Iamjeeemo to see what she’s up to next. Do follow her on Instagram.
