Karen R. Boustany, born in Ain el-Rihaneh, Lebanon, is a media powerhouse, writer, political activist, entrepreneur, and public speaker. Over the past two decades, she has become one of Lebanon’s most recognized international media personalities. With a rich blend of creativity, intellect, and passion for change, Karen’s story is one of determination, cultural pride, and global impact.
Early Passion for Writing and Learning
From the young age of seven, Karen was already writing poems. Her talent stood out, and by the time she reached her teenage years, she had won several poetry competitions. This early love for words laid the foundation for her future as a storyteller and communicator.
Karen earned a Master’s degree in French Literature from La Sorbonne University in Paris. Later, she pursued Master’s degrees in Communication Arts and Political Science at the Lebanese American University in Beirut. These academic achievements equipped her with the tools to succeed in a fast-paced and complex world.
Launching a Media Career
In 2009, Karen began hosting a cultural TV show called “Kitab” (meaning “book”). It was aired live every day on MTV Lebanon. During the four years she hosted the show, she interviewed more than 1,800 writers from around the world. These included famous international authors and thinkers, making the show a platform for intellectual exchange and cultural dialogue.
Later, in 2012, she launched another TV series titled “Écrire l’Histoire” (“Writing History”). This show followed Lebanese expatriates who had become successful around the world. She traveled to countries like France, the United States, and Brazil to tell their inspiring stories. These interviews featured top business leaders, inventors, artists, and cultural icons.
A Show That Touched Hearts
One of her most celebrated shows is “Asma Min Al Tarikh” (“Names in History”), which she created, produced, and hosted. It focused on Lebanese-origin individuals who made a mark abroad. Karen traveled extensively—to South Africa, Australia, Canada, Brazil, and more—to meet and film these remarkable people.
One of the most well-known episodes was her interview with Michel Temer, the former President of Brazil, who is of Lebanese origin. The show was highly praised for promoting Lebanese identity and culture on a global scale.
Business and Branding: Founder of Eyestrategy
Alongside her media career, Karen also built a successful business. In 2005, she founded Eyestrategy, a communication and branding company. The firm offers services such as marketing, advertising, PR, digital strategy, and event planning. Eyestrategy has worked with major clients in Lebanon, Dubai, and other parts of the world.
Karen believes in empowering her team, encouraging creativity, and always putting people first. Her leadership style is described as disciplined yet caring, driven yet deeply human.
Leader of LinK and CEO of The Luxury Network Lebanon
In 2019, Karen took on a new role as the CEO of The Luxury Network Lebanon, an international business network for luxury brands. Under her leadership, the network expanded its partnerships and influence across multiple regions.
She also founded LinK, an organization focused on connecting leaders, innovators, and changemakers across various industries. Through LinK, she plans to launch digital platforms and host international events that foster collaboration and growth.
Advocacy and Philanthropy
Karen is more than a media face and business leader—she is also a passionate advocate for social causes. In 2015, she co-founded the Lebanese ALS Association, the first of its kind in the Arab world. The group supports patients with ALS, raises awareness, and provides critical healthcare services.
Her activism extends to politics as well. In 2022, she ran for the parliamentary elections in 2022 and that she hosted on International news channels to talk about politics in lebanon & the Middle East.. Though she did not win, her campaign raised important conversations around women’s rights, governance, and reform in Lebanon.
In 2024, she announced plans to host a major international congress dedicated to women’s empowerment. The event aims to bring together women leaders, entrepreneurs, and political activists to share ideas, inspire change, and break barriers.
Speaking Across the Globe
Karen has spoken at major conferences around the world, including in Brazil, Portugal, Morocco, and Australia. Whether addressing business leaders, students, or government officials, her message remains the same: be bold, stay true to your roots, and lead with purpose.
She received 14 prizes from different parts of the world, including honors for best media personality and recognition from the Lebanese government for her role in promoting the diaspora.
She also hosts the biggest international cigar event in Lebanon every year, welcoming cigar celebrities and industry figures from across the globe.
A Human Side: Family and Growth
Karen’s Instagram profile, followed by hundreds of thousands, offers a glimpse into her personal life. She often shares moments with her family, her team, and her son, Raphael.
Despite her busy schedule, she practices self-reflection and personal growth. She believes that taking care of one’s emotional and spiritual well-being is just as important as achieving professional success.
Looking Ahead: Big Dreams for 2025 and Beyond
Karen has no plans of slowing down. In 2025, she is set to publish her third book and host a global media project that highlights inspirational stories from the Middle East. She’s also expanding Eyestrategy’s presence in Saudi Arabia and other key markets.
Her goal? To leave a legacy that blends creativity, action, and purpose—while uplifting Lebanese voices across the globe.
Final Thoughts
Karen Boustany is a woman who wears many hats: writer, entrepreneur, TV host, political activist, and speaker. But at the heart of everything she does is a deep love for her country and a passion for storytelling. She uses her voice to empower others, build bridges between cultures, and shape a better future—one project at a time. Looking ahead, 2025 holds a significant event in her personal life, marking an important milestone alongside her continued mission. Do follow her on Instagram.
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