Early Inspirations That Shaped Her Creativity
Growing up, Laura was surrounded by creativity and hard work. Her mother, skilled in arts and crafts, instilled in her a love for creating and designing, while her father’s determination and work ethic taught her the value of persistence and dedication. This unique combination of creativity and discipline laid the foundation for Laura’s career in marketing, inspiring her to merge imagination with strategy in everything she does.
How a Coincidence Sparked a Lifelong Career
Laura’s journey into marketing started almost by chance. She initially sought a part-time job to build her CV. At the same time, someone told her she couldn’t succeed in the field. Instead of discouraging her, it fueled her competitive spirit. What began as a temporary solution quickly turned into passion. Laura realized that marketing wasn’t just a job; it had become part of who she was. Today, she considers herself almost synonymous with the marketing industry.
Overcoming Challenges During COVID
Starting a career in marketing during the COVID-19 pandemic came with its unique challenges. With lockdowns in place and industries struggling, Laura faced uncertainty. However, she saw an opportunity where others saw a crisis. Entertainment and marketing flourished as people sought engagement from home, and she quickly adapted to the new reality. Her experience during this time taught her resilience, proving that if she could navigate the toughest moments of the pandemic, she could handle any professional challenge.
Defining Success Through Clients and Persistence
When asked about her biggest achievements, Laura doesn’t point to a single project. Instead, she credits her clients and the relationships she has built throughout her career. Each project taught her valuable lessons, shaping the professional she is today. Her proudest accomplishment is her persistence pushing through challenges even when quitting seemed easier.
Clacket 7: Redefining Marketing and Creative Work
Currently, Laura is focused on rebranding and improving her project, Clacket 7 (كلاكيت ٧). This platform was created to showcase the effort and strategy behind television commercials and marketing campaigns, giving audiences a behind-the-scenes understanding of the industry. Laura aims to highlight the hard work of those behind the camera, from directors to production teams, emphasizing that they deserve the same recognition as actors and influencers.
Through Clacket 7, Laura hopes to change perceptions in the industry. She believes that fame is one thing, but being recognized for your work is far more valuable. This philosophy has shaped her career, guiding her to prioritize client-focused projects over personal social media fame.
Aiming to Change the Marketing Game
Laura’s vision extends beyond her own work. She aspires to inspire marketers and creative professionals worldwide. Her hope is that her campaigns will one day serve as case studies for students and professionals studying marketing. She emphasizes the importance of understanding every role in a campaign and recognizing the value of creativity and strategic thinking.
Lessons and Advice for Future Creatives
Laura believes that continuous learning is key to success. Reading, researching, and asking questions are crucial steps in growing as a professional. She also notes the importance of the company you keep, as the people around you can greatly influence your growth and mindset.
Her advice is simple yet powerful: embrace learning, stay persistent, and never underestimate the influence of those around you. By following these principles, Laura has built a career that blends creativity with impact, leaving a mark on the marketing world.
Final Thoughts
From a part-time job to becoming a respected figure in marketing, Laura’s journey is a testament to resilience, creativity, and passion. Her focus on client success, recognition of behind-the-scenes talent, and dedication to improving the industry demonstrates that real success comes from hard work and purpose. With Clacket 7 and her ongoing projects, Laura continues to inspire, educate, and redefine what it means to be a marketing professional today.
Do follow her on Instagram
Also read: Kuwait AI Research Center: Pioneering the Nation’s Technology Future
