Mariam Azab has always been surrounded by creativity. Her earliest memories are filled with the sounds of sketching pencils and the smell of fresh paint. Raised by a father who was a renowned interior designer and architect and a mother who painted and sketched regularly, Mariam grew up in a world rich in color, design, and artistic freedom.
This environment didn’t just spark her imagination—it shaped her identity. “Watching my parents work and appreciate art in all forms made me fall in love with colors, textures, and self-expression,” she says. Today, that early exposure has blossomed into a multifaceted career that spans fashion design, makeup artistry, and entrepreneurship.
The Corporate Detour: A Lesson in Self-Discovery
Mariam didn’t start her journey in the beauty world. Like many young graduates, she followed a more traditional path at first. “I started working right after I graduated. I didn’t waste time,” she says. Her first job was in banking, a typical 9-to-5 role that gave her structure—but not passion.
“I wanted to explore the corporate life, but I quickly realized I wasn’t made for it,” Mariam recalls. That realization wasn’t a failure; it was a turning point. She decided to go back to school and study fashion design, giving herself permission to explore what she truly loved.
She worked in fashion design for four years, enjoying the process of building beauty through clothing and styling. But destiny had even more in store for her.
How Makeup Found Her—And Changed Everything
Sometimes, your true calling doesn’t knock—it bursts in. For Mariam, that calling came in the form of makeup. It wasn’t something she planned or trained for at first. “Makeup found me by coincidence,” she says. “But I instantly fell in love with it. It felt natural, almost like second nature.”
Makeup became more than a skill—it became her way of connecting with people. Through every brushstroke and product application, she realized that her sessions weren’t just about beauty. “They turned into therapy sessions,” Mariam says. “I help people feel better about themselves. It’s about confidence, happiness, and self-love.”
That passion led her to co-found M Cosmetics, a brand that reflects her vibrant energy and empowering vision.
The Mission: Confidence, Beauty, and Healing
As a CEO and co-founder, Mariam wears many hats. But her mission remains simple: to make people feel good about themselves. “Makeup brings out beauty, but it also creates a persona and builds confidence,” she explains. For her, beauty is not about hiding flaws—it’s about embracing uniqueness.
Her brand M Cosmetics is growing steadily, attracting fans who appreciate its blend of quality, creativity, and authenticity. Mariam’s sessions, both online and offline, often feel like heart-to-heart conversations, where makeup is the medium—but healing is the goal.
Balancing Dreams: A Personal and Professional Vision
Now in her mid-thirties, Mariam is focusing on balance. She dreams of growing her brand worldwide, becoming an international makeup artist, and building a family of her own. “I want to have kids and also grow my business. It’s about balance, not sacrifice,” she says.
She believes it’s possible to chase your dreams while also creating a nurturing personal life. For Mariam, both matter equally. “You don’t have to choose between a career and family. You can have both—it just takes planning, love, and resilience.”
Advice to Dreamers: Let the Process Guide You
Mariam’s message to others is powerful: Work hard, trust the process, and stay resilient. “Even if you fail, your real calling will find you,” she says. “Just enjoy the journey. Every wrong turn brings you closer to your truth.”
Her story is one of bravery, creativity, and persistence. She didn’t settle for a life that didn’t suit her. Instead, she kept exploring until she found her calling. And now, she’s helping others do the same—one lipstick, one brush, one smile at a time.
Her Legacy: Empowerment Through Beauty
When asked how she wants to be remembered, Mariam smiles. “I want people to say, ‘This girl never took no for an answer.’ I want them to remember how I made them feel—lighter, happier, and more beautiful.”
She believes that beauty should uplift, not intimidate. And that belief shapes every product she launches, every face she transforms, and every post she shares online.
Her final piece of advice? “Let your dream scare you. Let challenges build you. Your mind can be your worst enemy—so control your thoughts and enjoy the downs, because the ups always come after.”
Mariam Azab: A Free Soul, A Creative Force
More than just a CEO or a makeup artist, Mariam Azab is a creative force who listens, uplifts, and inspires. Her story is a reminder that the journey to self-fulfillment isn’t always a straight line—but it’s worth it.
She roamed through roles—banker, fashion designer, makeup artist—and turned each one into a stepping stone. Now, she’s living her dream, helping others feel confident in their own skin, and building a beauty empire that’s as heart-led as it is stylish.
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