Riyadh-based architecture and consultancy firm Aji has signed a significant agreement with Numu Company, a prominent local developer, to deliver full design services for the Masar Branded Residences project. This initiative is part of the larger Masar Makkah Master Plan, which aims to transform the city with innovative, high-quality residential and commercial developments.
The agreement was formalized during Cityscape Global 2025 in Riyadh, highlighting the growing interest and investment in luxury residential projects across Saudi Arabia. This partnership marks an important step in redefining upscale urban living in Makkah.
A Vision for Modern Luxury Living
Masar Branded Residences will span approximately 3,800 square meters and is set to become a landmark development in Makkah. The project will feature between 280 and 320 high-end apartments, including penthouses and duplex units designed to offer residents a blend of comfort, style, and modern amenities.
The residences are carefully planned to meet the needs of discerning buyers who seek a refined lifestyle. Each unit is expected to showcase contemporary design, high-quality finishes, and intelligent space planning to maximize comfort and functionality.
Retail and Commercial Spaces to Boost Local Economy
A unique aspect of Masar Branded Residences is its integration of retail and commercial areas. Around 70 percent of the ground-floor space will be dedicated to shops, cafes, and commercial outlets, ensuring that residents have convenient access to daily necessities and lifestyle amenities.
This approach not only enhances the living experience but also contributes to the local economy by creating vibrant commercial activity. The combination of residential and commercial spaces is designed to establish a self-sustained, lively urban environment.
Aji’s Expertise Driving Design Excellence
Aji, renowned for its architecture, engineering, project management, and consultancy expertise, will oversee all aspects of the design process. Their involvement ensures that the project meets international standards of quality and aesthetics while remaining sensitive to the cultural and environmental context of Makkah.
By collaborating with Numu Company, Aji aims to deliver a project that harmonizes luxury living with practical urban planning. The firm’s experience in executing large-scale projects positions Masar Branded Residences as a potential benchmark for future developments in the region.
Strategic Timing and Industry Impact
The signing at Cityscape Global 2025 underscores the momentum of Saudi Arabia’s real estate sector, particularly in the luxury segment. High-profile projects such as Masar Branded Residences signal a growing demand for premium residential spaces in key urban hubs.
For developers, investors, and residents alike, this project represents a significant opportunity to engage with Makkah’s evolving property market. The emphasis on high-quality design and integrated commercial facilities reflects the broader trend toward creating sustainable, multi-use developments that appeal to modern lifestyles.
Looking Ahead
Masar Branded Residences is more than a housing project; it is a vision for elevated urban living in Makkah. With its combination of luxury apartments, thoughtful design, and vibrant commercial areas, the development promises to set a new benchmark for the city’s real estate sector.
Aji’s collaboration with Numu Company signals a commitment to innovation and excellence, offering residents a premium lifestyle while contributing positively to Makkah’s urban landscape. The project is expected to attract attention from both local and international buyers, reshaping expectations for luxury residential living in the region.
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