When you think of self-love, confidence, and authenticity in the digital world, one name that instantly comes to mind is Mizna Arshad. Known to her thousands of followers as @mizteriously, Mizna is more than just a lifestyle influencer — she is a voice of empowerment, a businesswoman with purpose, and a woman who has turned personal transformation into a movement.
Crowned Best Lifestyle Influencer 2025 at the prestigious Gulf Achievers Awards, Mizna’s journey is the kind that reminds us all: embracing your true self can lead to powerful and lasting impact.
Starting with Self-Love
Mizna’s story is rooted in something very real and relatable — a personal journey of healing and self-love. Based in the UAE, she began her online presence by sharing honest insights into her life, thoughts, and daily routines. Her openness and warmth quickly connected with a wide audience, especially women who found strength in her words.
But Mizna wasn’t always in the spotlight. Like many influencers, her journey began with small steps — blogging, content creation, and heartfelt storytelling. What made her stand out was her ability to be vulnerable yet strong. She spoke about topics like emotional well-being, inner beauty, mental health, and skincare with an authenticity that resonated deeply.
In a digital space often filled with filters and façades, Mizna became a breath of fresh air. She created a space where self-love wasn’t just a hashtag — it was a lifestyle.
Creating Mi Bliss Beauty: A Brand With Heart
In 2024, Mizna took her passion for beauty and self-care to the next level by launching her own skincare brand — Mi Bliss Beauty. But this wasn’t just another beauty line. It was a carefully curated, science-backed, nature-inspired collection built on the same values she championed online: self-care, healing, and loving the skin you’re in.
Mi Bliss is unique not just because of its elegant packaging and luxurious textures, but because of the philosophy behind it. Each product is a blend of powerful global ingredients: camel milk from Saudi Arabia, prickly pear extract from Mexico, French green clay, macadamia nut oil from Australia, and truffle olive oil from Greece. These ingredients are known for their restorative, nourishing, and skin-rejuvenating benefits.
Mizna believes that skincare isn’t only about looking good — it’s about feeling good, too. That belief is poured into every product, and it’s why Mi Bliss has quickly gained attention not just in the UAE, but across the Gulf.
In 2025, Mi Bliss Beauty was recognized as the Emerging Skincare Brand of the Year at the Gulf Achievers Awards, placing Mizna firmly on the map as a female entrepreneur redefining the beauty industry.
Building a Digital Empire Through Authenticity
Mizna isn’t just a beauty founder. She is a licensed influencer, content creator, and lifestyle blogger who has carved a niche in the UAE’s digital ecosystem. Her Instagram feed is a mix of glamour and groundedness — one day she’s showcasing a skincare tutorial, and the next, she’s reflecting on her personal growth.
Her audience appreciates the mix. Her posts don’t feel like advertisements — they feel like conversations. Mizna knows how to engage, educate, and uplift her community.
This unique presence has caught the attention of some of the biggest brands in the region. She has worked with Huda Beauty, Sephora, Shein, Garnier, Tanishq, Malabar Gold, Noon, Pan Emirates, Lulu Hypermarket, Carrefour, Marriott, Jumeirah Group, and more. These partnerships reflect her credibility and influence — but more importantly, they reflect how much people trust her voice.
Mizna is also a Regional Content Marketing Manager at Believe MENA, a role where she helps shape regional content strategies with creativity and insight. She’s not just promoting brands — she’s building them.
A Media Favourite
In 2025, Mizna was featured in the Khaleej Times, one of the UAE’s most respected newspapers. In her interview, she spoke about being a woman in business, the importance of mental health in the influencer world, and why staying real online is more important than ever.
The piece helped her reach an even wider audience — many of whom were inspired by her journey and drawn to her authenticity. It was clear that Mizna was not just another social media personality. She was a changemaker, a community builder, and someone whose story deserved to be told.
Empowering Women Through Content
What truly sets Mizna apart is her mission-driven mindset. She uses her platform to lift others up, especially women. Whether she’s speaking about body positivity, self-worth, or entrepreneurship, Mizna always circles back to one message: “You are enough.”
Her inbox is filled with messages from young girls and women who’ve been inspired to start their own blogs, launch their businesses, or simply take better care of themselves. She regularly hosts Q&A sessions and shares wellness tips, skincare routines, and motivational reflections.
In a world where comparison is the thief of joy, Mizna encourages others to celebrate their uniqueness. She understands the pressure that comes with maintaining an online identity, and she’s not afraid to remind her audience that it’s okay to be human.
Future Goals: Expanding the Bliss
So what’s next for Mizna Arshad?
She’s already hinted at expanding Mi Bliss Beauty with new product lines, including wellness teas, body oils, and hair care. She also hopes to take the brand global while keeping its ethical, cruelty-free, and natural roots intact.
Beyond products, Mizna has expressed her desire to launch self-love workshops and online programs that focus on confidence-building, personal branding, and mental wellness — areas she’s deeply passionate about.
Her long-term vision is to create not just a brand, but a community of healing and empowerment — a space where people of all backgrounds can come to learn, grow, and thrive.
A Decade of Experience, A Lifetime of Impact
Meet Mizna — a visionary content creator, award-winning influencer, and entrepreneur behind the beauty brand Mi Bliss. With over a decade of experience in content creation, Mizna was among the first in the region to step into blogging before it became mainstream.
A pharmacist by education but a beauty enthusiast at heart, her journey is a testament to following passion with purpose. Today, she balances her roles as a Regional Content Marketing Manager, founder of a growing beauty label, and an influential voice in the lifestyle and beauty space.
From being featured in Khaleej Times to winning the Best Lifestyle Influencer 2025 at the Gulf Achievers Awards, Mizna continues to inspire through authenticity, creativity, and consistency.
Final Words
Mizna Arshad’s story is not just about building a brand or gaining followers. It’s about creating a movement. Her ability to combine passion with purpose, beauty with empowerment, and content with connection is what makes her one of the most respected lifestyle voices in the Gulf.
Whether she’s formulating a nourishing skincare product, sharing a thoughtful message, or mentoring the next generation of creators, Mizna does it with integrity and heart.
In a region full of rising stars, Mizna Arshad shines brightly — not just because of what she’s achieved, but because of how many lives she’s touched along the way.
Also read: Zain Kuwait Revolutionizes Internet Access with Open RAN Trial
