In Qatar’s Fast-Moving Media World, Mohammed Khalifa Buqraa Is More Than Just a TV Face
With a sharp eye for storytelling, a deep love for travel, and an enduring passion for coffee, Mohammed Khalifa Buqraa has become a household name across the Arab world. Known for his creative leadership at beIN Media Group and his personal brand Atyab Aldhabi, Mohammed represents a new generation of media professionals who live their stories—not just report them.
The Foundation: MBA with a Global Vision
Mohammed Khalifa is not only a talented media personality—he’s also academically driven. He holds an MBA from the United Kingdom, giving him a global perspective on branding, leadership, and communication.
This academic foundation is far from theoretical. It actively shapes his work—from how he manages his public image, to launching entrepreneurial ventures, to connecting authentically with audiences. His confidence, clarity, and relatability all stem from years of professional training combined with his innate storytelling instincts.
BeIN Media Group: Strategy Meets Storytelling
As the Head of Scheduling and Promotional Planning at beIN Media Group—one of the region’s most prestigious broadcasters—Mohammed plays a pivotal role in shaping how content reaches viewers. Through meticulous scheduling and strategic campaign planning, he ensures that every story is delivered at the right time, in the most impactful way.
But his role goes far beyond logistics. With a creative eye and human touch, Mohammed brings authenticity to every decision. His planning doesn’t just align with timelines—it aligns with people. His thoughtful approach creates viewing experiences that feel personal, helping strengthen the bond between the network and its audience.
In an industry often driven by speed and numbers, Mohammed stands out for his precision, warmth, and vision—qualities that leave a clear, lasting impact on the stories that appear on screen.
Events That Leave a Mark
In addition to his media career, Mohammed is highly respected in Qatar’s event management community. He has led the creative execution of major public events like CTC 2019 and 2021, Houwa for Men’s Wellness, 10 Years Younger Qatar, and Ramadan Village 2022.
Each event reflected Mohammed’s deep understanding of audience engagement and strategic branding. With his ability to turn ideas into immersive, memorable experiences, he has become known as a visionary event strategist, blending creativity with precision to deliver standout exhibitions and conferences.
Travel That Inspires
Scroll through his Instagram (@mkhalifa79), and it’s clear: Mohammed is a passionate traveler. From luxury escapes to cultural deep dives, his journeys are documented through captivating visuals and thoughtful captions.
But it’s not about showing off—it’s about sharing experiences. He introduces followers to hidden cafés, charming hotels, and cultural gems. Whether in a five-star European hotel or a traditional Qatari souq, his posts reflect a genuine curiosity and appreciation for global beauty.
His travel insights have earned him a loyal community that turns to him for trusted recommendations and inspiration.
Coffee Is More Than a Drink—It’s a Lifestyle
For Mohammed, coffee isn’t just a daily ritual—it’s a personal philosophy. A self-proclaimed coffee enthusiast and taster, he often shares his experiences exploring unique brews and local cafés.
In his content, coffee often serves as a backdrop for reflection and connection—whether he’s brainstorming ideas, catching up with friends, or enjoying a quiet moment alone. It’s this human touch that makes his brand feel so real.
Atyab Aldhabi: A Fragrant Cultural Legacy
Mohammed is also the founder of @atyab.aldhabi, a brand that reflects his refined taste and deep passion for oud, incense, and rare oils. Born from years of collecting precious oud chips and aged oils, Atyab Aldhabi blends Gulf heritage with modern luxury.
With elegant product visuals and a thoughtfully curated identity, the brand speaks to both cultural roots and contemporary sophistication. For Mohammed, this isn’t just a business—it’s a personal story, told through scent and experience. His early audience response confirms that Atyab Aldhabi is more than a product line; it’s a cultural expression.
A Personal Brand That Feels Real
One of Mohammed’s standout qualities is his authentic digital presence. He doesn’t chase trends or over-curate his content. Instead, he offers a blend of work highlights, daily moments, and behind-the-scenes glimpses that feel true to who he is.
Whether suited up in the studio, traveling through Europe, or enjoying a quiet coffee, his posts reflect a seamless balance of personal and professional identity—an inspiring model for emerging media professionals.
Why Mohammed’s Story Matters
Mohammed Khalifa Buqraa’s journey is not just about success—it’s about balance. It’s about combining strategic vision with personal passion, heritage with innovation, and professionalism with authenticity.
In a media world that often favors flash over substance, Mohammed is quietly building a legacy—one rooted in connection, storytelling, and genuine passion.
Whether you follow him for his travel insights, his media work, or his fragrant venture into oud, one thing is clear: Mohammed Khalifa is on a journey—and he’s inviting us along with him, one thoughtful post at a time..
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