Early Beginnings: Discipline on the Track
Nina Naustdal story starts far from the glitz of fashion runways. Growing up in Oslo, Norway, she discovered her athletic talent early. By age 7, she was racing competitively—she would go on to win over 300 medals and represent Norway in junior athletics. Her dedication and drive laid a powerful foundation: a mindset of discipline, grit, and resilience that she would carry into every future venture.
Transition to Fashion: Turning Sweat into Style
Athletics taught Nina the importance of hard work—and she brought that same energy to the fashion world. What began as a personal passion soon became professional. Over the years, she was awarded for her business and fashion achievements—earning at least 20 awards for her brand and entrepreneurial efforts in the UK and beyond. Her signature philosophy, “Normal Is Boring,” speaks to her creative spirit and fearless approach to design .
The Fashion Empire: Atelier, Red Carpets, and Media Flair
Now based in London and Dubai, Nina runs her own couture atelier, crafting bespoke garments for high-profile clients. She produces couture gowns considered red-carpet-worthy, making a mark in the fashion capitals of the world .
Her influence extends online: Nina commands over one million followers on Instagram, where fans get a peek into her atelier life, travels, and glamorous appearances .
Model, Mentor, and Media Maven
Nina has appeared on at least 17 international magazine covers—her elegance and style making her a top choice in editorial and advertising work .
Television has also embraced her flair; she’s featured in lifestyle documentaries aired in over 37 countries and has served as a judge on beauty pageants, mentoring aspiring talents in Norway and the UK .
Artistic Expression: Music and Acting Pursuits
Nina’s creative energy doesn’t stop at fashion. As a singer-songwriter, she’s performed live publicly—most recently opening for Kimberly Wyatt at a UK event, and debuting her single “The World Is Mine” tied to her brand launch for DonDunk.
On screen, she’s breaking into acting too. Featured in projects including From the Corner of My Eye and A Requiem for Desire, Nina also stars as “Frankie” in Mr. Hyde: The Untold Story, that premiered in London Leicester Square and release on Amazon Prime in early 2025 .
Business Savvy: Wealth, Commodities, and Web3
Beyond the glamour, Nina is deeply involved in wealth management and commodities. She built a multi-pronged business empire: fashion, media, music, and now financial ventures.
Unsurprisingly, she leverages her global platform—1M+ followers—for brand partnerships and sponsorships.
Strategically forward-thinking, she’s delved into emerging trends like NFTs and the metaverse, merging her couture with digital art—melding “Bored Ape” aesthetics and blockchain innovation into her portfolio.
Lifestyle & Personality: Fierce, Compassionate, Authentic
Social media showcases Nina’s vibrant lifestyle—overtaking the “queen of the city” in London with sightseeing reels, couture walk‑throughs, and candid stories (such as fitness gear reviews with Yesoul Fitness) .
Her brand extends beyond fashion—she’s known for authenticity, humor, and powerful quotes like: “Fashion is not just about clothes; it’s about dreaming out loud” .
Struggles and Setbacks: The Long Road to Success
Behind the acclaim lies a tougher journey. Nina’s shift from athlete to entrepreneur wasn’t easy—she’s mentioned that fashion and business demanded more than talent; they required risk-taking, learning, and thick skin facing criticism.
From sleepless nights designing couture, touring multiple markets, to building business acumen and tackling public expectations, she credits her athletic resilience for pushing through adversity.
Awards and Accolades: Recognized Across Industries
Her trophy shelf is shining. Highlights include:
- London Fashion Retailer of the Year, 2013 London Lifestyle Awards
- Most Inspirational Business Woman London, 2020 Business Awards
- Fashion House of the Year London, 2020 Business Awards
With a total of 20 awards spanning fashion, entrepreneurship, media presence, and design, Nina’s trophy case is a testament to her multidisciplinary impact .
Philanthropy: Giving Back as a Core Value
Nina’s influence is about more than accolades—it’s rooted in generosity. She’s worked with prominent charities like Caudwell Children and the Amy Winehouse Foundation through charity fashion shows and donations .
Other causes close to her heart include Amfar, Red Ribbon Foundation, Princess Trust, and Great Ormond Street. She emphasizes charity as a responsibility, not an afterthought.
What’s Next: Dubai, Digital, and Global Ambitions
Looking ahead, Nina is planning fashion and entertainment ventures in Dubai—a new frontier for her brand .
Expanding shows, product lines like perfumes and luxury jewelry, and deepening her Web3 presence through NFTs and creative tech, all point to her ambition to continuously evolve.
She also has her financial company in Dubai, Valhalla advisory services that extends her wealth management and trading portfolio and other financial services.
Final Takeaway: A Blueprint for Driven Creativity
Nina Naustdal’s story is a testament that passion + persistence + adaptability creates lasting success. From athlete to entrepreneur, she has built an ever-evolving global brand.
Her journey offers powerful lessons:
- Learn discipline early.
- Pivot boldly between careers.
- Be creative yet strategic.
- Use influence responsibly.
- Never stop innovating.
She lives by one maxim: “If you want to be good, do what they say; if you want to be great, innovate.”
With a 1.4 million‑word portfolio, a global fan base, 20 top-tier awards, and a fast‑growing business empire rooted in creativity and compassion, Nina Naustdal’s journey proves that redefining success is possible—when you dream out loud.and to be good, do what they say; if you want to be great, innovate.”
Do follow her on Instagram.
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