Paris Saint-Germain (PSG) and Qatar Airways have officially extended their partnership until 2028, solidifying a relationship that has flourished over the years. The renewed agreement ensures that Qatar Airways remains a key sponsor of the French football giants, continuing its presence on the club’s jerseys, training kits, and warm-up apparel.
This partnership is a testament to the strong bond between the airline and the football club, built on shared values of excellence, innovation, and ambition. Both organizations have benefited immensely from this collaboration, with Qatar Airways using its global presence to elevate PSG’s brand, while the club continues to expand its influence in the world of football.
A Partnership Built on Success
Since becoming PSG’s Official Jersey Partner in 2022, Qatar Airways has played a significant role in supporting the club’s global growth. The airline’s branding has been prominently displayed across PSG’s various campaigns, including Ligue 1, the UEFA Champions League, and other international competitions.
As part of the renewed deal, Qatar Airways will also continue to integrate its broader business operations into the partnership. This includes Qatar Duty Free and Hamad International Airport, further expanding the reach and impact of their collaboration.
Nasser Al-Khelaïfi, President of Paris Saint-Germain, expressed his enthusiasm for the renewed deal:We are delighted to extend our partnership with Qatar Airways, a brand that shares our values of excellence, creativity, and ambition. Together, we have built a strong relationship, and we look forward to achieving even greater milestones in the years ahead.”
Qatar Airways has been one of PSG’s most visible and valuable partners, and its continued involvement ensures that the club will remain financially strong and globally influential.
Bringing Fans Closer to the Action
One of the standout elements of this partnership has been the creation of unique experiences for fans. PSG and Qatar Airways have continuously worked together to offer innovative campaigns and exclusive opportunities for supporters.
In January 2024, PSG made history by hosting its first-ever live press conference at 35,000 feet aboard a Qatar Airways flight. The event, held en route to Doha, was a groundbreaking moment in sports marketing, combining football and aviation in an unprecedented way. The team later arrived in Qatar and went on to win the Trophée des Champions against Monaco, making the journey even more memorable.
With this renewed partnership, fans can expect even more exclusive content, special events, and unique activations that bring them closer to the club.
Strengthening PSG’s Global Brand
Paris Saint-Germain has grown into one of the world’s most marketable football clubs, thanks in part to its strategic sponsorships. With global superstars like Kylian Mbappé, Neymar, and Lionel Messi having played key roles in recent years, PSG has attracted millions of fans worldwide.
Qatar Airways, one of the most prestigious airlines globally, benefits from this partnership by increasing its visibility among football fans. The airline has long been associated with elite sporting events, including the FIFA World Cup, and its collaboration with PSG further cements its position as a leading sponsor in the sports world.
Engr. Badr Mohammed Al-Meer, Chief Operating Officer of Hamad International Airport, spoke about the extension:
PSG represents the spirit of excellence and ambition, which perfectly aligns with Qatar Airways’ vision. We are proud to continue this journey together, delivering unforgettable experiences for fans and passengers alike.”
The airline has leveraged its cutting-edge technology, such as free in-flight Wi-Fi through its Starlink partnership, to enhance fan engagement. This means PSG supporters can stay connected and follow their team in real time, no matter where they are in the world.
Economic and Commercial Impact
The financial impact of this sponsorship deal cannot be understated. Although exact figures have not been disclosed, industry experts estimate that PSG’s sponsorship agreements, including the one with Qatar Airways, generate millions of euros in revenue annually. This financial backing helps the club secure top-tier talent, improve infrastructure, and expand its global reach.
For Qatar Airways, the partnership offers a direct link to one of the world’s most passionate sports audiences. Football fans are known for their loyalty, and aligning with a club like PSG helps Qatar Airways strengthen its brand positioning.
Additionally, Qatar Airways and PSG have worked on co-branded advertising campaigns, social media collaborations, and immersive experiences that benefit both brands. This includes special travel packages for PSG fans, allowing them to attend matches in Paris while enjoying Qatar Airways’ award-winning service.
What’s Next?
As PSG and Qatar Airways continue their partnership until 2028, fans can look forward to exciting new initiatives. The club is expected to work closely with the airline to develop more interactive and immersive fan experiences, both online and in-person.
This could include VIP matchday experiences, behind-the-scenes content, and innovative travel packages for supporters who want to follow the team on away games. With Qatar Airways’ extensive global network, PSG fans from around the world will have even more opportunities to engage with their favorite club.
Moreover, the airline’s continued support will provide PSG with the financial stability needed to remain competitive at the highest level. Whether it’s competing for domestic titles or chasing European glory, PSG will benefit from the resources and exposure that this sponsorship brings.
Final Thoughts
The renewal of Qatar Airways’ sponsorship deal with PSG is a major win for both parties. It solidifies PSG’s position as one of the most attractive clubs for global sponsors while ensuring that Qatar Airways remains a prominent name in the world of football.
With both brands committed to excellence, innovation, and connecting with fans, this extended partnership promises to bring even more exciting opportunities for supporters worldwide. As PSG aims for further success on the pitch, Qatar Airways will be there every step of the way, flying high with the club until at least 2028.
For fans, this means more exclusive content, unforgettable experiences, and the chance to be part of a club that continues to push the boundaries of sport and entertainment.
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