Qatar Media Corporation and Vietnam Explore Strengthened Media Relations
DOHA, Qatar — His Excellency Sheikh Khalid bin Abdulaziz bin Jassim Al-Thani, Acting CEO of Qatar Media Corporation (QMC), hosted a landmark meeting with His Excellency Nguyen Huy Hiep, the Ambassador of Vietnam to Qatar, and Dr. Vo Hai Quang, Vice-President of Voice of Vietnam Radio (VOV). The purpose of the meeting was to discuss ways to enhance bilateral cooperation in the media sector, further strengthening the already strong ties between Qatar and Vietnam.
The discussions during this important meeting were centered around fostering greater collaboration between the two countries, particularly through media projects that could serve both as a bridge for cultural exchange and as a reflection of shared values. The meeting underscored Qatar’s commitment to not only expanding its global media partnerships but also to supporting initiatives that encourage mutual understanding through the power of media. It was an opportunity to discuss potential joint initiatives that would leverage the strengths of both nations’ media sectors and to create innovative content that resonates with diverse audiences.
Strengthening Bilateral Media Ties
The meeting provided a platform to explore opportunities for joint media ventures, cultural exchange programs, and cross-border content creation that could reflect the deep cultural heritage and modern-day developments in both Qatar and Vietnam. QMC, known for its robust media infrastructure, including television, radio, and digital platforms, is keen to collaborate with Vietnam’s dynamic and growing media industry. The aim is to establish stronger media partnerships that benefit both countries and provide new avenues for engagement with audiences in the region and beyond.
Vietnam’s media landscape, which has experienced significant growth and modernization in recent years, aligns well with Qatar’s goal to position itself as a leader in media and cultural exchange in the Gulf and broader Middle East region. Both nations understand the importance of media in shaping public perception, driving economic development, and advancing diplomatic relations. By combining Qatar’s established media capabilities with Vietnam’s innovative approach to content creation, both parties see significant potential to create compelling, high-quality media projects that appeal to a global audience.

QMC’s Acting CEO, His Excellency Sheikh Khalid bin Abdulaziz bin Jassim Al-Thani, remarked on the importance of international partnerships in shaping the future of media. He expressed Qatar’s desire to expand its cultural footprint through collaborative media ventures that allow for the exchange of knowledge, talent, and ideas. He also highlighted the importance of cultural diplomacy in fostering deeper relationships with nations like Vietnam that share similar values of progress, education, and mutual respect.
A Broader Vision for Collaboration
This meeting is a key step in Qatar’s ongoing efforts to establish itself as a regional hub for media and cultural exchange. Qatar has long been a leading player in media innovation, with numerous high-profile international events such as the FIFA World Cup 2022 and the Doha Film Institute fostering collaboration and visibility on a global scale. As the country looks to the future, expanding its media partnerships to include countries like Vietnam is part of a broader strategy to build even stronger relationships with nations across Asia, the Middle East, and beyond.
The relationship between Qatar and Vietnam has already seen several successful collaborative efforts, including diplomatic exchanges and mutual visits by high-ranking officials. However, the media sector represents a new frontier for cooperation, with the potential to bring greater depth and visibility to the countries’ cultural narratives. The meeting with the Vietnamese Ambassador and the Vice-President of VOV marks a significant milestone in these ongoing diplomatic efforts and offers exciting new prospects for future endeavors.
Both Qatar and Vietnam share a commitment to showcasing their cultures on the world stage, and media plays a crucial role in that. For Qatar, this means continuing to position itself as a global media leader. For Vietnam, this collaboration presents a chance to tap into new markets and strengthen its presence in the Middle East, where QMC and other Qatari entities hold substantial influence.
Looking to the Future: Shared Goals and New Opportunities
The cooperation discussed at this meeting is expected to lay the foundation for several upcoming media projects that will not only enhance bilateral ties but also serve as a model for international media partnerships in the 21st century. As both countries continue to evolve in the digital age, the need for innovative content that speaks to a diverse global audience has never been greater.
The QMC has a longstanding commitment to fostering international partnerships that promote the exchange of knowledge and culture, and this meeting with Vietnam is part of that broader vision. Both Qatar and Vietnam share an interest in producing content that highlights cultural richness, social progress, and educational advancement. The expected outcomes of this collaboration include the creation of media initiatives that promote mutual understanding, strengthen ties between the peoples of both nations, and enrich the global media landscape.
Qatar’s Acting CEO Sheikh Khalid bin Abdulaziz bin Jassim Al-Thani also noted that media collaboration would play a significant role in promoting shared values, including peace, development, and sustainability. The media industry’s power to influence societal perceptions, foster greater understanding between different cultures, and enhance global cooperation is central to Qatar’s strategy in both media development and diplomatic relations.
As the meeting concluded, both sides expressed optimism about the potential of this partnership and agreed to continue working together to identify new areas of cooperation in the future. The expected projects between QMC and VOV will certainly contribute to the enhancement of the media industry in both nations, creating fresh content that appeals to audiences in the Middle East, Southeast Asia, and the rest of the world.
Qatar’s Role as a Media Leader
In closing, the Qatar Media Corporation reaffirmed its commitment to fostering international partnerships that contribute to a deeper understanding of diverse cultures and create opportunities for mutual growth. As the media landscape continues to evolve rapidly, QMC aims to be at the forefront of global media development, engaging with countries like Vietnam to explore new frontiers of cooperation and cultural exchange.
Through collaborations such as these, Qatar is positioning itself as not only a leading regional media player but as a key connector in the global media ecosystem. This continued dedication to promoting cross-border dialogue and cultural exchange through the media reflects Qatar’s broader ambitions for global influence in an increasingly interconnected world.
For more information click here