Radisson Hotel Group has concluded 2024 with an unprecedented global expansion, adding nearly 40,000 rooms to its portfolio across various countries. This growth reinforces the company’s leadership in the hospitality industry and highlights its commitment to meeting the increasing demand for high-quality accommodations worldwide. The expansion has been driven by a strategic focus on key international markets, including Spain, Germany, India, Saudi Arabia, and the UK, among others.
Strategic Growth Across Key Brands
Radisson’s expansion spans multiple brands under its portfolio, each playing a vital role in solidifying the group’s presence in the global hospitality landscape.
Radisson Collection: Expanding Luxury Footprint
Since its inception in 2018, the Radisson Collection has evolved into a premium brand synonymous with luxury, comfort, and exclusivity. In 2024, the brand made its debut in iconic cities such as Paris and Madrid. The Paris property is housed in a historic Haussmannian building near the Louvre, offering guests a taste of refined elegance. Meanwhile, the Madrid hotel occupies the landmark Generali building on Alcala Street, blending modern luxury with historical charm. Additionally, new properties opened in Rome, Italy, and Srinagar, India, strengthening the brand’s presence in culturally rich and high-demand destinations.
Art’otel: Fusing Art with Hospitality
Radisson’s collaboration with PPHE Hotel Group resulted in the launch of art’otel London Hoxton in May 2024. Situated in one of London’s trendiest districts, the hotel merges contemporary design with immersive artwork by Signature Artist D*Face. This artistic approach offers guests a unique, experiential stay. The brand is set to expand into Rome in early 2025, marking its Italian debut and adding another creative hub to its growing portfolio.
Radisson Blu: Maintaining Leadership in the Upper-Upscale Segment
For the 13th consecutive year, Radisson Blu has held its position as Europe’s leading upper-upscale brand. In 2024, the brand expanded with over 20 new hotels across Europe, the Middle East, Africa (EMEA), and the Asia-Pacific region (APAC). Notable openings include properties in Casablanca, Morocco’s financial district, and Conakry, Guinea, marking Radisson Blu’s entry into these vibrant markets. This expansion reflects the brand’s continued appeal to both business and leisure travelers seeking premium experiences.
Radisson RED: A Bold Expansion into New Markets
Radisson RED, known for its vibrant and youthful design, expanded into several new markets in 2024. The brand launched properties in Danang (Vietnam), Berlin (Germany), Auckland (New Zealand), Vientiane (Laos), and Abuja (Nigeria). A major highlight was the opening of Radisson RED in Ireland, with a new property in Galway’s Crown Square district. Additionally, Radisson RED Phuket Patong Beach opened in Thailand, just 200 meters from the iconic Patong Beach, featuring an in-house RED radio station that adds to its energetic and modern atmosphere.
Radisson Individuals: Rapid Growth in Emerging Markets
Launched in 2020, Radisson Individuals has quickly become one of the fastest-growing brands in the Asia-Pacific region. In 2024, nearly 15 new properties joined the portfolio. In India, the brand expanded with new locations in Udaipur and South Delhi’s Saket district. Across the EMEA region, Radisson Individuals grew its presence in Oman, Sardinia, Turkey, France, and the UK. Notably, the Bolton property in the UK is uniquely connected to the home of the Bolton Wanderers Football Club, offering an immersive experience for sports enthusiasts.
Rebranding and Future Prospects
In a strategic move, Radisson rebranded its midscale lifestyle brand, prizeotel, to Prize by Radisson. The refreshed brand aims to appeal to modern travelers seeking stylish yet affordable accommodations. New properties under this brand were announced in Gdansk, Poland, and Berlin, Germany, furthering Radisson’s commitment to strengthening its presence in the midscale segment. With over 150 properties currently in operation or development, Prize by Radisson is poised for significant expansion in the coming years.
A Look Ahead to 2025
As Radisson Hotel Group looks ahead to 2025, it aims to sustain its growth momentum by focusing on key markets and aligning its brand portfolio with evolving guest preferences. The company plans to continue expanding in high-demand regions, integrating sustainability initiatives, and enhancing digital guest experiences. This strategic approach is expected to create new opportunities for stakeholders while setting new benchmarks in the hospitality sector.
Conclusion
Radisson Hotel Group’s remarkable expansion in 2024 highlights its dedication to delivering world-class hospitality experiences. By strategically growing its diverse brand portfolio and entering new markets, Radisson continues to strengthen its position as a global leader in the industry. With ambitious growth plans for 2025 and beyond, the group is well-positioned to cater to the evolving needs of travelers worldwide, reinforcing its commitment to excellence in hospitality.
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