From Telecom Engineer To Beauty Entrepreneur
Reema, a Telecommunications Engineering graduate from the University of the West of England, might have had a promising career in technology. But her true passion lay elsewhere. At the age of 18, Reema discovered her love for makeup, spending hours experimenting with colors and styles. What started as a hobby soon turned into a full-fledged business, as Reema realized her talent could help others feel confident and beautiful.
Within just a few years, her dedication and creativity placed her among the top makeup artists in Oman. Her work began to attract attention not only for its artistry but also for her ability to understand and enhance the unique beauty of each client.
The Rise Of The 8th Beauty Boutique
Two years into her journey, Reema got an opportunity that would change the trajectory of her career. She became a partner in The 8th Beauty Boutique, one of Oman’s most prestigious beauty spots. This transition marked her entry into entrepreneurship at a very young age. Managing a salon came with its own set of challenges, including intense competition in Oman’s beauty industry.
Yet, Reema’s commitment to offering something extra—superior service, high-quality products, and a personalized experience—helped the salon flourish. Today, The 8th Beauty Boutique is not only well-known but also a successful business that has set new standards in Oman’s beauty market.
Launching Her Own Makeup Brand
In 2022, Reema took a bold step forward by launching her own makeup brand. Her years of experience as a makeup artist allowed her to understand what customers truly wanted. She focused primarily on lipsticks, a product she knew every woman struggled to find in perfect quality and shade. The trust she had built over the years played a crucial role in the brand’s immediate success.
Her brand became a symbol of reliability and innovation in Oman’s beauty sector, earning praise from both clients and industry experts. Reema’s vision was clear: to provide products that not only enhance beauty but also empower women to express themselves confidently.
Family Support And New Ventures
Reema credits much of her success to her family, especially her mother. Together, they embarked on a new venture at the end of 2024 by investing in Raghd Organics, a Jordanian organic beauty brand. Bringing it to Oman was a strategic move, and the brand quickly gained popularity for its high-quality, natural ingredients.
The collaboration highlighted Reema’s business acumen and her ability to spot market trends. It also showcased the importance of support and trust in family partnerships, which became a driving force behind her ongoing ventures.
Overcoming Challenges In The Beauty Industry
Like any entrepreneur, Reema faced her share of ups and downs. Oman’s market conditions and economic challenges often impacted sales and customer spending habits. However, Reema’s resilience, patience, and problem-solving skills helped her navigate these obstacles. She believes that every challenge is an opportunity to learn, adapt, and grow stronger.
Her journey demonstrates that success in business is not just about talent, but also about perseverance, strategy, and the ability to remain positive in the face of uncertainty.
Inspiring Others Through Success
Today, Reema’s story serves as an inspiration to aspiring makeup artists and entrepreneurs. From a young woman with a passion for makeup to a respected entrepreneur, her journey reflects determination, creativity, and a commitment to excellence. She continues to manage her beauty ventures while exploring new ideas for growth, all while staying connected to her clients and fans.
Through her work, Reema shows that with passion, hard work, and family support, it’s possible to turn a dream into a successful reality. Her vision extends beyond makeup—she aims to inspire women to pursue their passions and make an impact in their chosen fields.
Current Happenings And Future Plans
Reema remains active on social media through her accounts @reema.cosmetics, @the.8th.beauty, @the.8th.beautyboutique, and @raghadorganics.oman, where she shares beauty tips, product launches, and behind-the-scenes glimpses of her entrepreneurial journey. She also continues to take bookings for makeup services and collaborates with other brands for events and promotions.
Looking ahead, Reema plans to expand her makeup line, explore new organic product offerings, and possibly launch beauty workshops in Oman. Her ambition is fueled by a desire to educate, inspire, and empower women through beauty and entrepreneurship.
Do follow her on Instagram.
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