Moovie Invests in Arabian Mile to Transform Last-Mile Delivery in Saudi Arabia
Abu Dhabi, UAE, February 27, 2025 – Moovie Holding, the parent company of NOYTECH Supply Chain Solutions, has announced a strategic partnership with Arabian Mile, a forward-thinking Saudi startup focused on revolutionizing last-mile delivery services. This collaboration aims to introduce an innovative logistics provider in Saudi Arabia, aligning with the nation’s Vision 2030 objectives to boost logistics efficiency and stimulate economic growth.
Strategic Partnership Details
The investment by Moovie Holding signifies a commitment to enhancing the logistics landscape in Saudi Arabia. By supporting Arabian Mile, Moovie aims to address existing challenges in last-mile delivery, ensuring faster, more reliable, and cost-effective services for businesses and consumers alike. This partnership is poised to leverage advanced technologies and innovative solutions to meet the growing demands of the Saudi market.
Alignment with Saudi Vision 2030
Saudi Arabia’s Vision 2030 outlines a comprehensive plan to diversify the economy and reduce dependence on oil revenues. A key component of this vision is the development of a robust logistics sector, positioning the country as a global hub connecting three continents: Asia, Europe, and Africa. The collaboration between Moovie and Arabian Mile is a strategic move to contribute to this goal by enhancing the efficiency and effectiveness of last-mile delivery services.
Market Context and Competitor Landscape
The Saudi logistics and delivery market has witnessed significant growth, attracting various international and regional players. In September 2024, Chinese tech giant Meituan launched its food delivery platform, KeeTa, in Riyadh, aiming to capture a major share of the Saudi Arabian food delivery market by 2025. KeeTa’s expansion aligns with Saudi Arabia’s Vision 2030, with a significant investment to enhance operations, create jobs, and improve services.
Similarly, in December 2023, UAE-based startup Wize announced plans to enter the Saudi market, focusing on sustainable last-mile delivery solutions. Wize aims to address carbon emissions and fuel consumption by providing eco-friendly transportation options, including electric motorcycles and battery-swapping stations. This expansion aligns with the Saudi government’s emphasis on environmentally friendly transportation as part of its Vision 2030 objectives.
Furthermore, in September 2023, J&T Express, a global logistics provider, was recognized as Saudi Arabia’s “Best New Last Mile Delivery Company” and “Most Innovative Express Delivery Service Provider” at the International Finance Awards. Since its expansion into the Saudi market in January 2022, J&T Express has achieved full coverage of all local provinces and regions, supported by multiple sorting centers and self-owned stations nationwide.
Implications for the Saudi Market
The partnership between Moovie and Arabian Mile is set to introduce a new level of competition and innovation in the Saudi last-mile delivery sector. By combining Moovie’s extensive experience in supply chain solutions with Arabian Mile’s innovative approach, the collaboration aims to offer enhanced services that meet the evolving needs of consumers and businesses. This move is expected to drive improvements in delivery times, service reliability, and overall customer satisfaction.
Future Outlook
As Saudi Arabia continues to implement its Vision 2030 initiatives, the logistics sector remains a focal point for development and investment. The entry of new players and the expansion of existing ones underscore the market’s potential and the opportunities it presents. The Moovie-Arabian Mile partnership exemplifies the dynamic and rapidly evolving nature of the Saudi logistics landscape, promising advancements that align with the nation’s economic diversification and growth objectives.
In conclusion, Moovie Holding’s investment in Arabian Mile represents a strategic effort to transform last-mile delivery services in Saudi Arabia. This partnership not only aligns with the broader goals of Saudi Vision 2030 but also contributes to the ongoing evolution of the country’s logistics sector, fostering innovation, efficiency, and economic prosperity.
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