Salma Adel is a shining star in the world of film and television production. With over 14 years of experience, she has become a well-known film producer, celebrity manager, and CEO of MediaJar, a company that creates TV ads, events, PR campaigns, and drama series. Her journey is a story of hard work, creativity, and an inspiring vision to tell real stories that motivate people.
The Unstoppable Journey Begins
Salma Adel is a commanding global force in the world of film, advertising, and strategic communications. With over 14 years of experience spanning production, PR, and marketing, she has built an influential career as a Film & Advertising Producer, Celebrity Manager, and PR & Marketing Consultant. Shaping powerful narratives that resonate across cultures and redefine industry standards throughout the MENA region and beyond.
Media Jar & SA Productions…where visions become reality
In 2017, Salma founded Media Jar, a full-service advertising agency that quickly established itself as a major regional player with international reach. Under her leadership, the agency has delivered high-impact TV commercials, large-scale events, and integrated PR and advertising campaigns, alongside outdoor media and strategic airing solutions. Her work extends across the MENA region, with landmark, high-profile campaigns executed in Saudi Arabia, UAE, Bahrain, Turkey, Lebanon and Jordan. Earning her recognition for culturally intelligent, results-driven storytelling at a global level.
Driven by a passion for cinematic excellence and authentic storytelling, Adel expanded her vision by launching SA Productions. A high-end media production house dedicated to creating & producing premium content. Through SA Productions, she produces TV commercials, drama series, and films that meet international production standards while carrying strong regional identity.
Crafting stories that connect & live forever
Marking a defining milestone in her global journey, Salma Adel recently produced a Hollywood film centered on Egyptian history, celebrating its timeless legacy and archaeological heritage. The film is set to have its world premiere in Los Angeles on 10th of January 2026, positioning Egyptian storytelling on one of the world’s most influential cinematic stages and reaffirming her role as a bridge between regional narratives and global audiences.
Salma’s journey is defined by visionary leadership, creative authority, and an unwavering commitment to telling stories that inspire, empower, and leave a lasting cultural impact locally, regionally, and worldwide.
The Art of Managing Celebrties
Beyond producing, Salma is a super dedicated celebrity manager, she does far more than managing the public appearances, choosing the projects & discussing it…she nurtures talent, ignites confidence, and transforms careers.
With unwavering dedication, Salma listens, understands, and work with her artists on achieving more of their goals. She creates moments that redefine their paths, opportunities that amplify their voices, and experiences that leave a lasting legacy. Her management is more than guidance—it’s a journey of empowerment, trust, and life-changing impact, making her a become in the world of talent management a trusted one to those who dare to dream big.
The Vision & Mission…that Drives Everything
Salma’s main motive is to empower women and young talents, opening doors to new opportunities and helping them realize their full potential. She actively partners with national associations on CSR initiatives, using her work to touch lives, spark positive change, and leave a lasting mark on communities. Every project she undertakes is guided by this vision one that inspires, elevates, and transforms the lives of those she encounters.
Current Projects and Ambitions
Salma, is currently spearheading a monumental CSR campaign, a project she believes will be the game changer of the year and the upcoming years. dedicating all her energy to transform people’s lives and create lasting impact.
Behind leading and managing several exciting projects, from groundbreaking drama series tackling critical social issues to major events and high-impact PR campaigns & TVCS. Her work continues to touch lives and inspire change.
Conquering Challenges and Driving Unstoppable Growth
Salma’s journey has been marked by challenges, but each obstacle has only strengthened her resolve. In the fast-paced, fiercely competitive world of entertainment, she has turned every difficulty into an opportunity to evolve and innovate. Her relentless resilience, curiosity, and vision allow her to continuously push boundaries embracing cutting edge technology, pioneering bold storytelling, and harnessing digital platforms to create deeper connections with audiences. This forward thinking mindset not only keeps her and Agencies at the forefront of the industry but also cements her reputation as a leader who transforms challenges into lasting success.
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